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    Branding: What It Means To Your Business
    Do you know what the most recognised item in the world is ... it's the coke cola, believe it or not. A vacuum cleaner is not known by its proper name, but instead is known by a brand name – a Hoover (a manufacturer of vacuum cleaners). A photocopier was known for years not as a photocopier but as a Xerox machine – a manufacturer of photocopiers, a brand.This is how important branding is to businesses. Billions of pounds are spent every year by companies on branding and brand recognition. Think about your last trip around the supermarket – how many brands were screaming at you for recognition and to pry money out of your wallet?Whatever your business, whether you are a small family concern or a multi-national conglomerate, proper business branding is vital for you.Branding is more than just a logo design, it’s almost an ethos, it permeates everything you do and are as a business. It’s on your business cards, your stationary, your leaflets, your posters, your adverts, y
    gs of our adolescent years often become the beacons of our adult life because they can help us to recall the important development
    Virtual Assistants... Even Santa Needs One!
    Trying to fit all the planning and preparing and celebrating of the holiday season into an already busy schedule can bring a lot of stress to a time of year that's supposed to be full of peace. These days, even Santa needs help making his list and checking it twice!Fortunately, help is available. Virtual Assistants, or VA's, offer a wide range of services designed to save you time and lighten your workload, which is more important than ever at this busy time of year. Here are a few ways a VA can help make your Christmas merry:Research gifts onlinePlan work for the new yearOnline Christmas shoppingSend e-greetings to your contactsMake holiday travel arrangementsPlan your Christmas event or partyAdd special holiday content to your websiteSend out announcements of your holiday promotionsSend out "handwritten" Christmas or New Year cardsHandle some of your office staff's
    “Songs go far beyond words in their ability to insert emotion into communication.” Robert Sylwester, A Celebration of Neurons

    Filmmakers, if they knew who brain researcher Robert Sylwester was, would agree with him. They often integrate familiar songs into their movies. Pop songs are so successful that movie producers will pay exorbitant sums, in some cases as much as $100,000, to acquire the rights for the song.

    Sylwester, in his book A Celebration of Neurons, went on to explain:

    “The songs of our adolescent years often become the beacons of our adult life because they can help us to recall the important developments

    Vehicle Leasing - A Case Study
    A manufacturing company with 120 staff historically bought their company vehicles from the local dealer who offered excellent service, choice and most importantly a large discount. The quantity of cars required at this stage was six and two vans, which they purchased from ex-demonstration stock.The company was experiencing a surge in production and as a result they had to manage cash flow tightly as expenditure on meeting the production deadlines was going out long before the products were being paid for. As a result the financial team looked at the accounts and decided to look at cost cutting across the business to sustain the cash until they got paid.One area that seemed to stand out as an obvious cut was company cars. The current cars were bought outright and part-exchanged after twelve months or when a new member of the team joined the company. The company employed contract workers who needed a car to travel to appointments and this was one area that could be changed to h
    ns

    Filmmakers, if they knew who brain researcher Robert Sylwester was, would agree with him. They often integrate familiar songs into their movies. Pop songs are so successful that movie producers will pay exorbitant sums, in some cases as much as $100,000, to acquire the rights for the song.

    Sylwester, in his book A Celebration of Neurons, went on to explain:

    “The songs of our adolescent years often become the beacons of our adult life because they can help us to recall the important development

    Do You Have What It Takes To Be An Entrepreneur
    Q: I am interested in starting my own business. I have a business degree and lots of experience in my chosen field, but I don't know if I have the necessary skills to really make it on my own. Any advice? Marie C.A: You've hit the nail on the head, Marie, because when you're an entrepreneur it's truly up to you to make it on your own. Sure, you may have investors and advisors and employees and friends and family helping you climb the ladder, but in the end you're the one who walks the high wire alone.There are a variety of skills you'll need to succeed as an entrepreneur and chances are do not possess them all. One of the great things about being an entrepreneur is that if you lack certain skills you can always hire people with those skills to help round out your company skill set.Here are a few of the skills you'll need starting out and others you can build upon later. Different stages of business require different skills.People Skills Every budding entrepren
    ngs into their movies. Pop songs are so successful that movie producers will pay exorbitant sums, in some cases as much as $100,000, to acquire the rights for the song.

    Sylwester, in his book A Celebration of Neurons, went on to explain:

    “The songs of our adolescent years often become the beacons of our adult life because they can help us to recall the important development

    Marketing Plans: Better Simple Than Not Followed
    For all the marketing professionals, brilliant salespeople, crafty entrepreneurs, and self-proclaimed marketing wizards I've come across, very few of them have shown any prowess in developing, and certainly little in applying a sound marketing communications plan.It isn't easy, but it's really not that hard, either. It takes some insight and serious persistence. But, even more important than that is simplicity.Why? If a plan is too intricate or difficult to communicate, it likely won't be implemented.Don't fret, though. I'm here to help. I've developed a plan for which the acronym is IMPACT, which you can find in action at www.danskincreative.com. But, I'll use simplified language here, to get in the spirit of the title of this post. Anyway, here are the steps required:Research: Use whatever is at your disposal (available studies; field sales reps; key customers; competitors; or focus groups if you sell direct to consumer) to determine where your company/products a
    000, to acquire the rights for the song.

    Sylwester, in his book A Celebration of Neurons, went on to explain:

    “The songs of our adolescent years often become the beacons of our adult life because they can help us to recall the important development

    Is your Boss a Dragon Lady?
    Is your boss a Dragon Lady?Everyone has had a bad female boss or two in their day. But have you ever worked for a DRAGON LADY? What’s a Dragon Lady boss, you ask? Here are a few examples of what a Dragon Lady boss does:There’s the tale of a boss that did not pay her workers before Christmas vacation and then called a meeting at 9 a.m. on the day after New Year’s. She opened the meeting with a condescending ‘So, did Santa give you everything that you wanted?’ and then she scanned the room and told each of her paycheck-less employees what their New Year’s resolutions should be.Then there’s the boss that hosts marathon, back-to-back meetings without providing coffee or even a glass of water for the captured.Who can forgive the boss that demands that you complete a task and then works behind your back to make sure that your task never reaches its completion? Oh, wait, there’s one more—that boss that works you like a slave for pennies and then constantly tells you
    gs of our adolescent years often become the beacons of our adult life because they can help us to recall the important developments of our adolescence. We often listen to this music to relive the memories in the extended reverie of song. The song slows the simple message so that we can savor all the emotions of the experience.”

    In a film composer’s hands, pop songs are chosen and linked to those memories in a way that adds emotional texture to the film. Films with pop music scores function on two distinct levels. The first level is the application of the song in the film. Every song lyric tells a story and a well placed song’s stor

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