Will You Add?
#1 in Business Subscribe Email Print

You are here: Home > Business > Presentation > Can Your Powerpoint Presentation Rival TV Advertising?

Tags

  • saying
  • people
  • startstep
  • asleepyoure selling
  • business opportunity
  • their attention

  • Links

  • Car Insurance: Company Comparison for the UK
  • Choose Your Flower Vendor With Care
  • The Hosting is Everything!
  • Will You Add? - Can Your Powerpoint Presentation Rival TV Advertising?

    Brahman Cattle In South Africa Is A Major Breed In The Production Of Red Meat
    The first and formal adoption of the world Brahman originated with the inception of the American Brahman Breeders Association (ABBA) in 1924. Cattlemen attending their organizational meeting wrestled with the question of what to name this American Bos Indicus breed that Mr JW Startwelle called “… an entirely new breed of beef cattle”. Mr Startwelle, however the first Secretary of ABBA and early driving force of their association, was indeed historically instrumental, when he suggested the word Brahman.The Early History in Southern Africa:The introduction of the Brahman to the South African beef cattle scene originated back in 1954 when Mr Jurgen Cran
    ock was a master of suspense. He told you who the murderer was right at the start. So you and every one in the audience knew who was going to kill whom. Everyone in the theatre knew, except the hero (or heroine), who was going to get killed.

    And that drove you crazy.

    How could they be so dumb? You all knew who the killer was. Why couldn't the hero see it? That's what kept you riveted to the screen the whole 90 minutes. If you establish the characters in your presentation ea

    In The Wrong Job? - CareersCoach
    Have you ever found yourself wondering if you are in the right job? Or if there is some other job out there that might be a better fit? To find out take our quiz.The alarm goes off on Monday morning. . .A. You leap out of bed! Because Monday is your favorite day!B. You switch off the snooze button on your alarm at least 3 or 4 times then roll out of bed and attempt to brush your teeth and hair at the same time so that you are not late for work.C. You grumble under your breath that the only reason to get out of bed on a Monday morning is so that you can smile at that hot guy on the train.Your boss commends you for a job we
    Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion, while others simply bore you to death? TV commercials use these marketing strategies to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.

    Step 1: Kaboom Them Into Waking Up!

    Ever noticed how most presentations start with, "Welcome to this presentation...blah, blah, blah." You don't see too many TV ads do that. They slam into you at a zillion miles an hour and make sure you’re paying attention.

    So How Do YOU Do That When You Don’t Have A Moving Picture?

    The trick is to start with something that's totally disconnected with the presentation. For instance, you could be selling cars yet you could start with, "One day in heaven..." That’s a good wake up call for an audience that’s half asleep.

    You're selling cars aren't you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that you've got their attention, you’ve got to gently massage your message into it. For example, you could simply suggest that God created man, woman, and then gave them a car.

    And that is only the start.

    Step 2: Always Tell A Story

    Did you see Titanic, directed by James Cameron? Couldn't you tell that story with reasonable accuracy? Most people can. All our movie and great TV commercials are in a story format.

    Do the same with your presentation. Think it through. Build up a story first, then work your presentation into it. It will not only give your presentation some focus (and storyline), but will make it easier for your audience to remember the sequence of what you're saying. For instance, where are Adam and Eve going in the car? Did they have a breakdown? How well does the air-conditioning work as they drive through the desert?

    Step 3: Use Suspense, Not Mystery

    Alfred Hitchcock was a master of suspense. He told you who the murderer was right at the start. So you and every one in the audience knew who was going to kill whom. Everyone in the theatre knew, except the hero (or heroine), who was going to get killed.

    And that drove you crazy.

    How could they be so dumb? You all knew who the killer was. Why couldn't the hero see it? That's what kept you riveted to the screen the whole 90 minutes. If you establish the characters in your presentation ear

    Discover Exactly What Your Sales Prospect Wants in the Negotiation Process
    Negotiation in sales can be a tricky process when salespeople don’t know the true needs of their prospects. But the most successful sales and business professionals know how to ask questions that determine what their prospective clients really want. They use questions to open up communications and encourage prospects to share information.However, using questions to uncover information and to break down barriers at the negotiating table requires more than just asking questions as you think of them. If you ask the right question, you can get the information you need to close the deal. But ask the wrong question, and you risk offending your prospect and lo
    ds do that. They slam into you at a zillion miles an hour and make sure you’re paying attention.

    So How Do YOU Do That When You Don’t Have A Moving Picture?

    The trick is to start with something that's totally disconnected with the presentation. For instance, you could be selling cars yet you could start with, "One day in heaven..." That’s a good wake up call for an audience that’s half asleep.

    You're selling cars aren't you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that you've got their attention, you’ve got to gently massage your message into it. For example, you could simply suggest that God created man, woman, and then gave them a car.

    And that is only the start.

    Step 2: Always Tell A Story

    Did you see Titanic, directed by James Cameron? Couldn't you tell that story with reasonable accuracy? Most people can. All our movie and great TV commercials are in a story format.

    Do the same with your presentation. Think it through. Build up a story first, then work your presentation into it. It will not only give your presentation some focus (and storyline), but will make it easier for your audience to remember the sequence of what you're saying. For instance, where are Adam and Eve going in the car? Did they have a breakdown? How well does the air-conditioning work as they drive through the desert?

    Step 3: Use Suspense, Not Mystery

    Alfred Hitchcock was a master of suspense. He told you who the murderer was right at the start. So you and every one in the audience knew who was going to kill whom. Everyone in the theatre knew, except the hero (or heroine), who was going to get killed.

    And that drove you crazy.

    How could they be so dumb? You all knew who the killer was. Why couldn't the hero see it? That's what kept you riveted to the screen the whole 90 minutes. If you establish the characters in your presentation ea

    No Degree, No Problem
    According to a recent survey, 52% of job candidates polled lied on their resume about having a college degree. Here are 3 brief horror stories: A new Director of Logistics and his family were actually loading the moving van provided by his new employer for relocation from California to North Carolina. The phone rang and it was the Human Resource Manager from his new company. The offer was being withdrawn. Through a routine degree verification check, the company learned the potential new employee did not have a degree. He was 3 hours short of graduating. Had the candidate been honest, the job was still his. It
    ssonance of the idea has forced their attention. Now that you've got their attention, you’ve got to gently massage your message into it. For example, you could simply suggest that God created man, woman, and then gave them a car.

    And that is only the start.

    Step 2: Always Tell A Story

    Did you see Titanic, directed by James Cameron? Couldn't you tell that story with reasonable accuracy? Most people can. All our movie and great TV commercials are in a story format.

    Do the same with your presentation. Think it through. Build up a story first, then work your presentation into it. It will not only give your presentation some focus (and storyline), but will make it easier for your audience to remember the sequence of what you're saying. For instance, where are Adam and Eve going in the car? Did they have a breakdown? How well does the air-conditioning work as they drive through the desert?

    Step 3: Use Suspense, Not Mystery

    Alfred Hitchcock was a master of suspense. He told you who the murderer was right at the start. So you and every one in the audience knew who was going to kill whom. Everyone in the theatre knew, except the hero (or heroine), who was going to get killed.

    And that drove you crazy.

    How could they be so dumb? You all knew who the killer was. Why couldn't the hero see it? That's what kept you riveted to the screen the whole 90 minutes. If you establish the characters in your presentation ea

    Choosing a Business Opportunity - Getting Started in Your Own
    Millions of people are desperate to escape the 9 to 5 grind. One popular alternative is to look for a business opportunity that turns you from an employee into a self-employed entrepreneur running your own business.There are many good reasons why this can be a wise move. Being your own boss means you can set your own hours. This can be very important if you have small children who need to be looked after, or simply want to spend more time at home.Working from home can also save valuable time, if the alternative is spending two or three hours every day commuting back and forth to your work place.And of course, working for yourself also gives yo
    p>Do the same with your presentation. Think it through. Build up a story first, then work your presentation into it. It will not only give your presentation some focus (and storyline), but will make it easier for your audience to remember the sequence of what you're saying. For instance, where are Adam and Eve going in the car? Did they have a breakdown? How well does the air-conditioning work as they drive through the desert?

    Step 3: Use Suspense, Not Mystery

    Alfred Hitchcock was a master of suspense. He told you who the murderer was right at the start. So you and every one in the audience knew who was going to kill whom. Everyone in the theatre knew, except the hero (or heroine), who was going to get killed.

    And that drove you crazy.

    How could they be so dumb? You all knew who the killer was. Why couldn't the hero see it? That's what kept you riveted to the screen the whole 90 minutes. If you establish the characters in your presentation ea

    Hottest Jobs for 2007: Personal Trainer
    The personal training industry is experiencing an enormous surge in demand. Personal training used to be for just rich celebrities. But as more people become aware of what personal training can offer them, the demand for personal trainers grows. In fact, the personal trainer job outlook has never been better.The U.S. Department of Labor is forecasting a 50% growth rate for the industry through the next decade. Many trainers are getting hired immediately on becoming certified and I have even heard of some cases where candidates are "pre-hired" in anticipation of achieving their certification.But as the industry grows, it is continually evolving. The tra
    ock was a master of suspense. He told you who the murderer was right at the start. So you and every one in the audience knew who was going to kill whom. Everyone in the theatre knew, except the hero (or heroine), who was going to get killed.

    And that drove you crazy.

    How could they be so dumb? You all knew who the killer was. Why couldn't the hero see it? That's what kept you riveted to the screen the whole 90 minutes. If you establish the characters in your presentation early and work in an element of suspense, you can keep the audience on the edge of their seats.

    Step 4: Don’t Bore Them with Your Solutions. Bring Up the Problem!

    Most communication harps languidly around solutions. You don’t want to do that.

    Look around you. People are obsessed with problems. They don’t walk around all excited and happy. Most people walk around with their heads in their hands. When you bring up their particular problem they snap out of their slumber in a mighty hurry, and pay attention to what you’re saying.

    What you need to do first is bring up that problem -- and bring it up in all its glory! Paint a gory picture. You might want to read my article: Is your solution your biggest problem? Only after you have made them feel the pain, should you bring out the solution. The best TV commercials always make you feel the pain.

    As they say, “No pain, no gain.” Learn that, and use it.

    Step 5: Reduce Risk

    Why do people say, “I’d like to think about it?” The only reason is because you haven’t reduced the risk to minus fifty. While there is risk, my brain is still doing a RAM check. If there is no risk, I’ve got nothing to lose.

    So, how can you reduce risk? TV ads give money back guarantees, trial periods, free test drives. Surely you can be more imaginative than some ad guy.

    Get that risk down low, like a limbo rocker. How low can you go?

    Step 6: Let Your Audience Know They’re Not Guinea Pigs

    Hey! If you've got a product to sell, and you're not using testimonials, you're missing out big time. Even if the product is yet to be launched, you can have pre-launch tests. It all builds up expectations for your final pitch.

    This is also another form of risk reduction. If someone else has used your product or service and fallen in love with it, you need to go into the nitty gritty of that love story.

    Step 7: Close the #@US$%*&^ Sale!

    I don’t know h

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.atriclecheck.com/article/34922/atriclecheck-Can-Your-Powerpoint-Presentation-Rival-TV-Advertising.html">Can Your Powerpoint Presentation Rival TV Advertising?</a>

    BB link (for phorums):
    [url=http://www.atriclecheck.com/article/34922/atriclecheck-Can-Your-Powerpoint-Presentation-Rival-TV-Advertising.html]Can Your Powerpoint Presentation Rival TV Advertising?[/url]

    Related Articles:

    Great Work at Home Jobs for college students

    Career Choices; Employment or Owning Your Own Business

    The 7 Keys to Asking Clients the Right Questions

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com