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Will You Add? - Are Attention Distracters Costing You Time And $$$?
Unsung Heroes! Small and Homebased Business Owners
The homebased and small business owner is the "Unsung Hero". Why? The small business owner and today even the homebased business owner are the cornerstones of our society. The homebased business owner employs a number of independent contractors. Small businesses account for a large percentage of our economic work force. Think of the homebased and small business owner as the leaders of a team. They organize their team, tell them the strategy they want to be followed and how to implement that strategy. The business owner takes their responsibility of that team very seriously. Why? Because it they don't, they won't have those people working for them very long, in fact they won't be in business for very long. The small and homebased business owner are - Unsung Heroes! Why? Because people do not realize how important they are to our soci
different things and I lose my focus.” My clients talk about hThe homebased and small business owner is the "Unsung Hero". Why? The small business owner and today even the homebased business owner are the cornerstones of our society. The homebased business owner employs a number of independent contractors. Small businesses account for a large percentage of our economic work force. Think of the homebased and small business owner as the leaders of a team. They organize their team, tell them the strategy they want to be followed and how to implement that strategy. The business owner takes their responsibility of that team very seriously. Why? Because it they don't, they won't have those people working for them very long, in fact they won't be in business for very long. The small and homebased business owner are - Unsung Heroes! Why? Because people do not realize how important they are to our soci
7 Point Checklist for Business Letters
I don’t claim to be a good advertising writer. But over the years, I’ve sent hundreds of business letters. Here are a few things I try to include in each of them:l. The headline, first sentence, and P.S. are usually the best-read parts. They need to dramatize an offer, or focus on the reason the letter was sent.2. Most letters should emphasize a single theme. Everything in the letter should relate to that theme.3. Use active, descriptive words.4. Show customers how to solve a problem. In a letter to your customers, this might involve MAKING or SAVING money.5. Readers relate to “success stories.” Can you tell them how you’ve solved a specific problem for other customers?How about running an “open letter to customers?” Detail your plans for your company’s future, or for an upcoming trade show. Tell how your read
Does a distracted and scattered focus impair your effectiveness and delay your much wanted success?I don’t claim to be a good advertising writer. But over the years, I’ve sent hundreds of business letters. Here are a few things I try to include in each of them:l. The headline, first sentence, and P.S. are usually the best-read parts. They need to dramatize an offer, or focus on the reason the letter was sent.2. Most letters should emphasize a single theme. Everything in the letter should relate to that theme.3. Use active, descriptive words.4. Show customers how to solve a problem. In a letter to your customers, this might involve MAKING or SAVING money.5. Readers relate to “success stories.” Can you tell them how you’ve solved a specific problem for other customers?How about running an “open letter to customers?” Detail your plans for your company’s future, or for an upcoming trade show. Tell how your read
A common complaint my clients will often share is “Michelle, I know what I need to do but when I sit down to do it; I get distracted by a million different things and I lose my focus.” My clients talk about h
McDonalds and Brand Development - Where Next?
What business should a mega-brand like McDonald's go into next?Launch McDonalds Coffee Shops!This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs through a rigorous system of Quality, Service, Cleanliness and Value and by holding a distinctive position that appeals to kids and adults alike.The McD’ Coffee Shops would be ideal in tapping into the coffee cultures that are growing rapidly throughout the globe. These coffee cultures dominated by Starbucks and private cafes attract consumers that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities as these consumers have more in-store time to be exposed to (McDonalds) communi
and delay your much wanted success?What business should a mega-brand like McDonald's go into next?Launch McDonalds Coffee Shops!This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs through a rigorous system of Quality, Service, Cleanliness and Value and by holding a distinctive position that appeals to kids and adults alike.The McD’ Coffee Shops would be ideal in tapping into the coffee cultures that are growing rapidly throughout the globe. These coffee cultures dominated by Starbucks and private cafes attract consumers that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities as these consumers have more in-store time to be exposed to (McDonalds) communi
A common complaint my clients will often share is “Michelle, I know what I need to do but when I sit down to do it; I get distracted by a million different things and I lose my focus.” My clients talk about h
Freight Shipping News: Business is Booming
Business in the UK’s freight shipping industry has been booming over recent months. The port of Belfast is experiencing one of the busiest periods in its 400 year history. And now figures from the country's leading sea freight lines show that freight shipping volumes increased by 8% between 2004 and 2005.The Reasons for the Increase in Freight Shipping VolumesThe greatest freight shipping growth area has been on Irish sea routes. In this area volumes increased by 16% between 2004 and 2005. The reason for increased freight shipping volumes on this route was the acquisition of the Fleetwood to Larne service by one of UK's main shipping lines. This acquisition added 259,200 freight units to the total volume shipped on this route in 2005.Furthermore, the North Sea and Scandinavian markets experienced similar growth figures.
y clients will often share is “Michelle, I know what I need to do but when I sit down to do it; I get distracted by a million different things and I lose my focus.” My clients talk about hBusiness in the UK’s freight shipping industry has been booming over recent months. The port of Belfast is experiencing one of the busiest periods in its 400 year history. And now figures from the country's leading sea freight lines show that freight shipping volumes increased by 8% between 2004 and 2005.The Reasons for the Increase in Freight Shipping VolumesThe greatest freight shipping growth area has been on Irish sea routes. In this area volumes increased by 16% between 2004 and 2005. The reason for increased freight shipping volumes on this route was the acquisition of the Fleetwood to Larne service by one of UK's main shipping lines. This acquisition added 259,200 freight units to the total volume shipped on this route in 2005.Furthermore, the North Sea and Scandinavian markets experienced similar growth figures.
Adding To The Mix- A Brand Story
The Key IngredientYou've heard it yourself. He's the life and soul of the place, a grand man altogether. She's the heart of the business, a formidable woman. Sometimes, it seems to me that the more successful hotels or restaurants are those that are closely identified with their larger-than-life owner or founder. In Ireland, the personalities of P.V. Doyle, Myrtle Allen and Paddy Fitzpatrick stand squarely out in front of the places they created. Elsewhere, Conrad Hilton and Heston Blumenthal do the same. Did I say 'closely identified'? Sometimes, in our minds, they are the business. We find it impossible to imagine these establishments without them.In many ways, these characters make the business of branding the hotel or restaurant a simple matter. No need to worry about the tricky question of differentiation fo
do but when I sit down to do it; I get distracted by a million different things and I lose my focus.” My clients talk about hThe Key IngredientYou've heard it yourself. He's the life and soul of the place, a grand man altogether. She's the heart of the business, a formidable woman. Sometimes, it seems to me that the more successful hotels or restaurants are those that are closely identified with their larger-than-life owner or founder. In Ireland, the personalities of P.V. Doyle, Myrtle Allen and Paddy Fitzpatrick stand squarely out in front of the places they created. Elsewhere, Conrad Hilton and Heston Blumenthal do the same. Did I say 'closely identified'? Sometimes, in our minds, they are the business. We find it impossible to imagine these establishments without them.In many ways, these characters make the business of branding the hotel or restaurant a simple matter. No need to worry about the tricky question of differentiation fo
Truck Driving Schools: How to Make the Best Choice
Truck driving schools are plentiful throughout the United States. There are literally thousands dotted across the country, ready to assist the new driver with achieving the CDL license. What things should you look out for when choosing a truck driving school? How can you be sure that the facility is what it claims to be? There are important factors you need to be aware of when approaching a CDL driver training course.Most important, you must make certain that the school is certified. Certification means that the facility has met the standards set by the trucking industry. There is only one recognized certification . . . PTDI. This stands for Professional Truck Driving Institute. This is the ONLY recognized certification in which the trucking industry takes notice. If you are not certain about your school’s c
different things and I lose my focus.” My clients talk about how they start out with all these great intentions, but the end result always sees them doing something other than what they had originally set out to do. Sound familiar? Are you nodding your head right now screaming “Yes that’s me!! What can I do to
Truck driving schools are plentiful throughout the United States. There are literally thousands dotted across the country, ready to assist the new driver with achieving the CDL license. What things should you look out for when choosing a truck driving school? How can you be sure that the facility is what it claims to be? There are important factors you need to be aware of when approaching a CDL driver training course.Most important, you must make certain that the school is certified. Certification means that the facility has met the standards set by the trucking industry. There is only one recognized certification . . . PTDI. This stands for Professional Truck Driving Institute. This is the ONLY recognized certification in which the trucking industry takes notice. If you are not certain about your school’s c
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