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Will You Add? - Internet Presence and Resume Writing - Skills and Strategy to Help Your Job Search
The Kiss of Death in Yellow Pages and Local Online Advertising ur favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision.My wife and I were having a late afternoon snack in a grand, historic San Francisco restaurant perched on a cliff suspended over the crashing waves of the blue Pacific. As she sipped her wine and I drank my beer, an uninvited guest joined us at the table. A paperclip-sized cockroach scurried from behind the cut glass candleholder, stepped gingerly over the placemat and stopped, Kafkaesque, in front of the drink specials as if pondering the selection. My wife barely controlled her natural instinct to run screaming from the establishment. I convinced her to stay just long enough for me to chug the rest of my beer. Luckily, I can drain a full Sammy in 8 seconds flat. In the restaurant marketing business,cockroaches are the Kiss of Death. When la cucaracha made his presence known, the restaurant lost our patronage forever. Did you know there is a similar Kiss of Death in Yellow Pages advertising? It’s true. If you do this one thing, your ad is pr Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them Attracting New Customers To Your New Catering Business Your resume writing ability and your personal Internet presence are critical to reducing the amount of time it takes to land a career opportunity. Some say it takes on average 1-month for every $10,000 of annual income you earn to find your next job when you are out of work. I'm not so sure I agree with the correlation, but I do agree that as you move up the corporate food chain it can take longer to land that next assignment. For some executives it can take longer than they can financially stand to wait.So you have set up your dream catering business? How do you go about getting new customers? Here are a few tips:WebsiteYour catering business should have its own website complete with sample menus, customer testimonials and references, pictures of some of your presentations, pictures of your food and, of course, all of your contact information. You can also advertise your website on the Internet through pay per click ads, search engine optimization for appropriate localized phrases and advertise on local community websites.Wedding DirectoriesSome of the biggest customers for catering companies are wedding receptions. Get your ad or pitch in front of brides, grooms and wedding planners. You can advertise in local wedding newsletters, newspaper sections and magazines. Advertise online by getting listed in every major wedding directory, some may require a fee, but if they have good traffic to their directory, the ad should pay for itself many times over in new customers.PartneringEstablish good relationships with wedding planners, florists, party stores etc. Once you have done a good j What's worse is to a certain degree hiring is also somewhat seasonal. It probably won't shock anyone to learn summer is typically the slowest hiring season of the year. This can be extremely tough on a job seeker's moral - especially if they aren't aware of the seasonality associated with hiring. If you aren't landing that next opportunity during the summer months, it doesn't necessarily have anything to do with your employability. A better question is: How can I shorten the time it takes to find a job? Do you find yourself (or know someone) in a situation where you need or want to conduct a proactive job search campaign? Regardless of your reasons, need, or desire to engage in a proactive job search, conducting a proactive job search can be one of the most frustrating challenges for anyone at any level and at any point in their career. Why? Because the outcome is often a function of timing, and has nothing to do with how marketable you are. That said, increasing your marketability and exposure to opportunity only improves your ability to capitalize on being in the right place at the right time to take that next step in your career. With the right strategy and approach not only can your increase your exposure to more opportunity, you can also increase your exposure to better opportunities. It isn't complicated, but it can be a lot of hard work and it's critical you have access to the right tools to get the job done. The first thing to realize when embarking on a proactive job search campaign is that it all starts with your resume writing skills if you are going outside of your immediate "friends & family" business contact network. Most executives fall into the trap of trivializing the importance of having the best possible resume by saying, "I communicate my value and the substance of my career best in an interview." If your resume isn't -pin sharp- in its ability to concisely articulate your unique differentiated career value proposition by quantifying the scope and scale of responsibility you've held and the business impact your efforts have produced in a -measurable- way for each position you've held in your career, you are dead before you even start. You will simply get lost in the pile of resumes that end up in electronic or physical recycle bins without a second thought - let alone without an interview. You really need to understand the quality, content and format of your resume (especially for an executive) is a strong reflection of your capabilities and focus. Executives are given a -measurable- scope and scale of responsibility, and they are paid to produce -measurable- business impact. Nobody is paid to simply produce effort. It is amazing how many executive resumes fail to articulate this -measurable- information. Most resumes contain nothing more than unquantified statements of effort that beg the question: "That's nice, so what did that effort produce in the form of any -measurable- business impact?" Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them Make Your Mark: 3 Steps to Turn the Ordinary Into Extraordinary n a proactive job search, conducting a proactive job search can be one of the most frustrating challenges for anyone at any level and at any point in their career. Why? Because the outcome is often a function of timing, and has nothing to do with how marketable you are. That said, increasing your marketability and exposure to opportunity only improves your ability to capitalize on being in the right place at the right time to take that next step in your career.I get asked this question all the time, "how can I stand out when there are so many other people doing what I do?”Consider the entertainment industry. It’s safe to say the competition in the field of entertainment is incredibly stiff. Standing out, amongst other things, is essential to an entertainer’s success. When you think about some of the most powerful celebrity names like Oprah, Martha Stewart, and Madonna you realize that their attraction power is directly linked to their unique flair for doing what they do.Yet, each of the powerful women I’ve just mentioned have their own distinct place in the world of celebrity thanks to their personal brand. The same distinction can happen for YOU in your industry.Your personal brand is already living inside of you just waiting to be uncovered. It’s the one unique marketing message you can communicate right away that your competitors can’t copy.Just as we each have our own distinct footprint we also have our own unique brand – unlike any other.No matter how saturated your market, how limited your budget, you can always find a way to make y With the right strategy and approach not only can your increase your exposure to more opportunity, you can also increase your exposure to better opportunities. It isn't complicated, but it can be a lot of hard work and it's critical you have access to the right tools to get the job done. The first thing to realize when embarking on a proactive job search campaign is that it all starts with your resume writing skills if you are going outside of your immediate "friends & family" business contact network. Most executives fall into the trap of trivializing the importance of having the best possible resume by saying, "I communicate my value and the substance of my career best in an interview." If your resume isn't -pin sharp- in its ability to concisely articulate your unique differentiated career value proposition by quantifying the scope and scale of responsibility you've held and the business impact your efforts have produced in a -measurable- way for each position you've held in your career, you are dead before you even start. You will simply get lost in the pile of resumes that end up in electronic or physical recycle bins without a second thought - let alone without an interview. You really need to understand the quality, content and format of your resume (especially for an executive) is a strong reflection of your capabilities and focus. Executives are given a -measurable- scope and scale of responsibility, and they are paid to produce -measurable- business impact. Nobody is paid to simply produce effort. It is amazing how many executive resumes fail to articulate this -measurable- information. Most resumes contain nothing more than unquantified statements of effort that beg the question: "That's nice, so what did that effort produce in the form of any -measurable- business impact?" Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them Incorporate Your Business For Great Business Benefits in its ability to concisely articulate your unique differentiated career value proposition by quantifying the scope and scale of responsibility you've held and the business impact your efforts have produced in a -measurable- way for each position you've held in your career, you are dead before you even start. You will simply get lost in the pile of resumes that end up in electronic or physical recycle bins without a second thought - let alone without an interview.The ability to make the right decision at the right time is the most desired quality in any business entrepreneur. And there are certain business decisions that can take your entrepreneurial ambitions further ahead than others. The decision to incorporate your business is one such decision that can affect the future of your business in a positive direction.Before explaining several benefits of incorporation, let us give you the definition of corporation from a legal point of view. A corporation is regarded as a separate legal entity, whose existence is independent of that of its owners. The process of incorporation is guided by the charter or certificate of incorporation of the respective states. To incorporate a business, you have to fill out the forms for this Charter and file all the papers along with the requisite fees to the proper state authority.If you are planning to incorporate, you are moving towards the right direction, because the process of incorporation comes with the following benefits:Incorporation protects you from the disadvantages of sole proprietorship. As such you no longer remain p You really need to understand the quality, content and format of your resume (especially for an executive) is a strong reflection of your capabilities and focus. Executives are given a -measurable- scope and scale of responsibility, and they are paid to produce -measurable- business impact. Nobody is paid to simply produce effort. It is amazing how many executive resumes fail to articulate this -measurable- information. Most resumes contain nothing more than unquantified statements of effort that beg the question: "That's nice, so what did that effort produce in the form of any -measurable- business impact?" Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them 20th Century Business Methods are the Problem Not the Solution bility, and the -measurable- business impact you've driven in your resume.Throughout the 20th century, various methods for operating and developing the business have been contrived and refined, becoming the conventional methods that we use today. We improve management and effect business change by overlaying new contrived methods on the existing methods in place. Even with all the improvements, we continue to have fundamental problems with re-organizations, intangible assets, cost control, alignment, etc. We are still looking for the one right way to organize and manage the enterprise.Over the past decade, we implemented breakthroughs like business process re-engineering, business transformation methods, and enterprise resource planning. But, these turned out to be just new names and methods to do the same old things.Why are there so many different ways to do the same thing? Why isn't there just one right way? It is simply because all of these different ways are wrong ways, and we do not know the one right way. Since all the different ways we do things are wrong, we can only define the right ways by identifying the wrong ways that are generally-accepted. The basis for our management Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them The Chamber of Commerce Mixer - 12 Steps to Mastery ur favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision.There is no other place that more embraces unabashed promotion than networking events such as Chamber of Commerce Mixers (sometimes called "Sundowners" or "Business After Five") or other business-oriented events. Unlike social situations, it is expected that everyone will be "talking shop", exchanging business cards and a lot of connections can be made. Most Chamber Mixers are open to the public, and they are an inexpensive way to meet a lot of people. Remember these tips when attending any networking event: 1. You are not there to eat. You can't talk about business with your mouth full, or shake hands with greasy fingers. Try to eat a snack first, so you don't arrive ready to inhale the cheese tray.2. Have a goal for the event. Sample: I will collect cards from 5 prospects and 10 strategic partner potentials. Don't leave before reaching or exceeding your goal.3. Arrive early. Meet the staff of the sponsoring organization. They are very knowledgeable and good resources to know. They can intro Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them write your resume? Resume Advice - If you're not landing a job in a timely manner it is for one of two reasons: 1. Your career isn't a strong fit for the roles you are exposed to. 2. Your resume isn't a strong fit for the roles you are exposed to. Are you willing to bet it's because your career isn't a strong fit? Are you willing to bet your resume couldn’t be improved? The only thing standing between you and being able to write a -pin sharp- resume that differentiates your career value proposition - is having access to the right tools. Where can you identify the tools and techniques? I wrote an article about 3 years ago called: Conducting a Job Search Campaign That's a pretty good place to start. It discusses many things a job seeker can do to increase their coverage and exposure to possible employment opportunities. Conducting a Job Search Campaign provides job search advice on topics such as resume writing, how to approach recruiters, to how to build a personal Internet presence so someone can actually find you in Google and much more. After you're written the best possible resume, then the challenge shifts to your personal Internet presence. In other words, can you be found when someone does a search on your name in Google? Do you have an Internet presence? Execunet surveyed their executive recruiters and found 63% of them Google a candidate before reaching out to them and half make a determination whether or not to reach out to a candidate based on what they do or don't find. The easiest way to create an Internet presence is to join an on-line networking platform that gives you not only the ability to build a profile, but to also create other content such as blogs and articles. A networking site with high traffic combined with constantly changing content will rank high in search engines typically. LinkedIn his a site with high traffic, but all of the content is static. Ecademy is a site with reasonably high traffic, but most of the content is contently changing as a result of all of the blogging and article traffic that the members post. As such, a member profile on Ecademy will typically rank much higher than a corresponding member profile on LinkedIn when doing a search on the member's name in Google. Essentially, any content you create on an on-line networking site that combines reasonable traffic and more importantly contantly changing content will create a kind of preferential ranking scenario in search engines that you can use to your advantage to build a personal Internet presence. By leveraging a "search engine" friendly networking platform you can quickly create a visible Internet presence. Combine this with other blogging and article publishing activity and your ready to be found by a recruiter. So take control of the outcome by getting proactive with your job search. Happy Networking.
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