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  • Will You Add? - The Not-So-Effective Cover Letter

    Marcomm - What's That
    I’ve been a “marcom” professional for more years than I care to admit. And to this day, when asked what I do for a living, marcom elicits a quizzical look, or a hmmmm, or simply the next question in the series, “what’s that.”Say you are a crisis manager, teacher or even a publicist, and the questions end there – the name pretty much communicates the job description. Not so with a marcom prof
    I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time.

    Solution: Focus the letter on how you can benefit the hiring organization. Here’s an example.

    “The following are examples from two different employers that illustrate my ability to integrate time- and cost-saving solutions

    Border Check: Recording Your Intellectual Property With U.S. Customs & Border Protection
    In today’s global economy it is becoming increasingly more important for a business to adequately protect and enforce its intellectual property (IP). Most businesses are aware of one of the routes to such protection, namely obtaining patents and trademarks from the U.S. Patent & Trademark Office, and registering copyrights with the U.S. Copyright Office. While registering IP with these entities is
    Here’s a newsflash: Cover letters work, plain and simple. This is why I’m intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions. Specifically, “What’s your problem with cover letters?” Here’s what I found out.

    Jobseekers claim all the pertinent information is included in the resume. Translation: “I don’t know how to write an effective cover letter so I just scrap it.” Hiring managers say cover letters serve no purpose. Translation: “Jobseekers don’t know how to write an effective cover letter so I’d just as soon not be bothered.”

    Top 3 Reasons Most Cover Letters Don’t Work

    1. The one-size-fits-all method. Hiring managers are extremely jealous. Although they are aware you are courting other companies, they want to know that you at least care enough to hide it.

    Solution: Avoid form letters. Instead, customize each letter with the hiring organization and the position in mind. Here’s an example.

    “With over nine years of HRIS and human resources experience, I have had the opportunity to contribute strong, sustainable improvements within the HR functions, particularly in areas of systems development, implementation, and maintenance.

    When I read the job description posted on your corporate website, I was immediately drawn to the similarity between your requirements and my experience. In particular, I meet your prerequisite for an HRIS Specialist who has the ability to train end users effectively in a variety of applications and processes. From my enclosed resume, you will note that I approach end-user training with a patient, diligent manner.”

    2. I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time.

    Solution: Focus the letter on how you can benefit the hiring organization. Here’s an example.

    “The following are examples from two different employers that illustrate my ability to integrate time- and cost-saving solutions

    How to Improve Communication Skills and Your Personal Style
    Here are six tips for improving your communication style:1. Knowing how to improve communication skills will come easier once you become aware of your own communication style.Each person has a unique way of communicating. Listen to your own speech. What sorts of words do you use? Which sort of body language and what tone of voice are you using?Now, think of someone who, in your
    ective cover letter so I just scrap it.” Hiring managers say cover letters serve no purpose. Translation: “Jobseekers don’t know how to write an effective cover letter so I’d just as soon not be bothered.”

    Top 3 Reasons Most Cover Letters Don’t Work

    1. The one-size-fits-all method. Hiring managers are extremely jealous. Although they are aware you are courting other companies, they want to know that you at least care enough to hide it.

    Solution: Avoid form letters. Instead, customize each letter with the hiring organization and the position in mind. Here’s an example.

    “With over nine years of HRIS and human resources experience, I have had the opportunity to contribute strong, sustainable improvements within the HR functions, particularly in areas of systems development, implementation, and maintenance.

    When I read the job description posted on your corporate website, I was immediately drawn to the similarity between your requirements and my experience. In particular, I meet your prerequisite for an HRIS Specialist who has the ability to train end users effectively in a variety of applications and processes. From my enclosed resume, you will note that I approach end-user training with a patient, diligent manner.”

    2. I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time.

    Solution: Focus the letter on how you can benefit the hiring organization. Here’s an example.

    “The following are examples from two different employers that illustrate my ability to integrate time- and cost-saving solutions

    Understanding Marketing: 5 Common Misconceptions
    Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?1. Defining Marketing There is clearly a general tendency in employing the notion of Marke
    ast care enough to hide it.

    Solution: Avoid form letters. Instead, customize each letter with the hiring organization and the position in mind. Here’s an example.

    “With over nine years of HRIS and human resources experience, I have had the opportunity to contribute strong, sustainable improvements within the HR functions, particularly in areas of systems development, implementation, and maintenance.

    When I read the job description posted on your corporate website, I was immediately drawn to the similarity between your requirements and my experience. In particular, I meet your prerequisite for an HRIS Specialist who has the ability to train end users effectively in a variety of applications and processes. From my enclosed resume, you will note that I approach end-user training with a patient, diligent manner.”

    2. I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time.

    Solution: Focus the letter on how you can benefit the hiring organization. Here’s an example.

    “The following are examples from two different employers that illustrate my ability to integrate time- and cost-saving solutions

    How to Define a Business
    Businesses are everywhere. They are the units that perform most of the economic activity in our economy. Most businesses exist to generate a profit. There are some businesses that exist to perform a function other than profit, such as cooperatives and non-profit organisations. The traditional definition of a business is an entity that brings together time, effort and capital in order to produce a p
    en I read the job description posted on your corporate website, I was immediately drawn to the similarity between your requirements and my experience. In particular, I meet your prerequisite for an HRIS Specialist who has the ability to train end users effectively in a variety of applications and processes. From my enclosed resume, you will note that I approach end-user training with a patient, diligent manner.”

    2. I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time.

    Solution: Focus the letter on how you can benefit the hiring organization. Here’s an example.

    “The following are examples from two different employers that illustrate my ability to integrate time- and cost-saving solutions

    Communicating Value
    Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about.Always, but especially during lean times, effective sales professionals know the importance of communicating value.Budgets – if they ever were discretionary – are tighter. Business customers are being asked to do more with less. Decisions are increasing
    I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time.

    Solution: Focus the letter on how you can benefit the hiring organization. Here’s an example.

    “The following are examples from two different employers that illustrate my ability to integrate time- and cost-saving solutions for the HRIS infrastructure:

    • For XYZ, I implemented an entirely new HRIS system that affected data and records for 25,000 team members, expediting processes by converting our applications to Lawson as the company grew at a breakneck pace.

    • For ABC, I eliminated a slow-moving manual process and developed a system from the ground up that processed commissions for 700 people, leading to a reduction of three processing days per month.”

    3. Taking a “pretty please” approach. No one wants to hire a desperate jobseeker.

    Solution: The tone of the cover letter must be kept on a professional level. Here’s an example.

    “In addition to technology and problem-solving skills, what I also offer is the ability to create and maintain data tables, structures, files, interface requirements, and data integrity protocols for ongoing administration.”

    Cover Letters Can Win Job Interviews

    Persuasive, targeted, and commercial-like cover letters fare well. And that is exactly what a cover letter is—a commercial, starring your experience.

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