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Will You Add? - Extra-Ordinary Prospecting - Everything Counts
Video Brochure – The same advantages a CD sales letter (above) has over a print sales letter are even greater with a video brochure. You can film your own infomercial and even if it never airs, you can distribute it on a DVD or videotape. Unlike infomercials, which have some strict guidelines, video brochures can contain practically a
The question asked by executives and managers – “How can I motivate my employees?” – is sometimes difficult to answer. Since each employee is motivated by a variety of difficult incentives, you need to find out what is of value for each person. Research shows that people often leave an employer because they haven't received the recogn
If you say you are going to do something, do it on time. Don't forget to watch your personal hygiene and take pride in the way you dress, that you are putting the right image over. Remember, everything counts. Don't bully your way into an appointment. They may have agreed at that moment, however there is a good chance the appointment will be cancelled. If you have to resort to this, you are selling the wrong product. Bullying and manipulation is like steroids, they accelerate your sales for a time, however there are some unsightly side effects, like not being able to look yourself in the mirror. Don't be a pe
You probably know that February 2nd is Groundhog Day. But did you know that it is also Kiwi Fruit Day, Laugh and Grow Rich Day, and Bonza Bottler Day(tm)? Each of these holidays was created by someone who wanted to commemorate or promote something. FYI—Bonza Bottler Day occurs each month when the number of the month is the same as the
If you say you are going to do something, do it on time. Don't forget to watch your personal hygiene and take pride in the way you dress, that you are putting the right image over. Remember, everything counts. Don't bully your way into an appointment. They may have agreed at that moment, however there is a good chance the appointment will be cancelled. If you have to resort to this, you are selling the wrong product. Bullying and manipulation is like steroids, they accelerate your sales for a time, however there are some unsightly side effects, like not being able to look yourself in the mirror. Don't be a p
The advantages of Six Sigma do not exactly lie in huge cost benefits that can be realized by its implementation. The glaring examples of many corporations having saved billions of dollars are true benefits but the intangible results, such as having met the expectations of customers, and being able to improve employee relations are als
If you say you are going to do something, do it on time. Don't forget to watch your personal hygiene and take pride in the way you dress, that you are putting the right image over. Remember, everything counts. Don't bully your way into an appointment. They may have agreed at that moment, however there is a good chance the appointment will be cancelled. If you have to resort to this, you are selling the wrong product. Bullying and manipulation is like steroids, they accelerate your sales for a time, however there are some unsightly side effects, like not being able to look yourself in the mirror. Don't be a p
Developing a small business is not an easy task. There are many small business owners who spent years developing their business. Developing a business plan and finding business financing alone can take a large amount of time and it can cause a large amount of stress. Since a lot of work goes into getting a small business
I spent a number of years consulting with small business owners on a daily basis, and I can unequivocally state that most of them had an extremely good understanding of the daily operations of their businesses. Unfortunately, most of them didn't have even a fair understanding of the general business principles that are ultimately res
Go back for more Let me tell you an important fact. It takes a lot of calls on average before someone agrees to an appointment. Don't give up after the 1st or second call. Keep going. Even if you can't get onto the particular person you are trying to contact. Go back to the reception or gatekeeper to see if they have any suggestions to help you to get through to who you are calling. Maybe they can put you through to the potential customer's assistant, say for instance or their colleagues. No matter who you are talking to, always continue to put across a clear, consistent and concise message. Focus on the, "WIIFM" Your potential buyer's wants to know, "what is in it for me"(WIIFM).
You have to approach every potential buyer with the confidence of your product or service adding some benefit
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