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  • Will You Add? - Get Your Share of Old Business

    Investors in Your Business - Are They the Best Solution for Your Funding Problems?
    When looking for investors in a new business – I usually suggest that you go first seek out any grants or government assistance that your state, county or country offer – as this money is often subsidized and easier to obtain for a new business.Your next stop would be the bank. They will be seeking to lend you money that is secured on some kind of collateral. A business loan is more usually for 2 – 5 years. A bank will not generally want to get involved with your business – just some confirmation that they will get their money back w
    y for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, com

    5 Habits Of Successful Entrepreneurs
    Habits get a bum rap. When you think about your habits, I bet you think of the “bad” ones - the ones that you aren’t particularly proud of, like eating too much sugar, or smoking, or dwelling on your negative thoughts. According to Webster’s dictionary a habit simply is: A pattern or action that is acquired and has become so automatic that it is difficult to break.It’s easy to see how if you start a behavior, and continue to reinforce it, it quickly becomes a habit. The pint of Ben and Jerry’s after dinner, playing Free Cell when you should
    Lets face it...winning new business is fun. Particularly in service firms where there is substantial personal involvement required to gain clients. But the jubilation of landing new accounts often leads to problems.

    While you're focusing on gaining new clients, settling them in, and organising the recently won project, what about your other clients? Remember them...you know, the ones that still want you to do work for them. Their requirements may not seem as exciting as they once were, but you cannot afford to ignore them.

    It is often the case that service firms do not have a formal sales development plan. There is little prospecting or account management done on a regular basis and this can mean from time to time the call goes up to "Get out there and sell". This is usually triggered by an impending revenue slump -- often brought about by either a major project that is nearing completion, a sizeable client that has cancelled work, or an industry wide (or seasonal) trend.

    One of the major shortcomings with this reactive style of sales management is that relationships with clients go cold. And yes, this is sales we are talking about. Although in your firm you may call sales by another name such as revenue, billable hours or fees.

    When you are busy on new 'exciting' projects, other customers may sense they are being neglected and start shopping around for other firms to deal with. Sometimes the first you know about this is when your client contact staff get back in touch with the customer in response to the "Get out there and sell" directive. Too late.

    Whilst it is advisable to increase your 'share of market' by looking for new clients, it is wasteful to ignore the existing relationships and potential value of current clients. A better idea is to also consider maximising your 'share of customer'.

    How do you take a 'share of customer' approach? Follow these steps: 1) Identify the sales potential of each client. The 'potential' is the total value of all services (of the type you offer) consumed by this client over the next 12 months, regardless of whom they currently source them from.

    2) Subtract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, comp

    Inbound Call Center Services
    In order for today’s companies to succeed in an ever-changing and highly competitive market, an effective and efficient call center is essential. As communications technologies continue to develop at a very rapid pace, so do the customers’ expectations. Customers expect the best and fastest response from courteous, efficient, and professional customer service representatives.Companies must be able to provide top-notch customer support twenty-four hours a day, seven days a week, either by telephone, email, or fax. To do this, these companies
    time to time the call goes up to "Get out there and sell". This is usually triggered by an impending revenue slump -- often brought about by either a major project that is nearing completion, a sizeable client that has cancelled work, or an industry wide (or seasonal) trend.

    One of the major shortcomings with this reactive style of sales management is that relationships with clients go cold. And yes, this is sales we are talking about. Although in your firm you may call sales by another name such as revenue, billable hours or fees.

    When you are busy on new 'exciting' projects, other customers may sense they are being neglected and start shopping around for other firms to deal with. Sometimes the first you know about this is when your client contact staff get back in touch with the customer in response to the "Get out there and sell" directive. Too late.

    Whilst it is advisable to increase your 'share of market' by looking for new clients, it is wasteful to ignore the existing relationships and potential value of current clients. A better idea is to also consider maximising your 'share of customer'.

    How do you take a 'share of customer' approach? Follow these steps: 1) Identify the sales potential of each client. The 'potential' is the total value of all services (of the type you offer) consumed by this client over the next 12 months, regardless of whom they currently source them from.

    2) Subtract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, com

    How to Start a Candle Business
    Every year, America spends $2 billion lighting up their lives with the romance, and soft glow of candles that come in all shapes, sizes and scents. They're one of the most popular home decorating accents, even for people who are not dedicated to doing their home in themes and matching colors/accessories.Now is an excellent time to start a candle business, either as a supplement to your regular income, or as a career that can be carried on in the evenings after your partner is home to look after the children.One of the basic recommend
    you know about this is when your client contact staff get back in touch with the customer in response to the "Get out there and sell" directive. Too late.

    Whilst it is advisable to increase your 'share of market' by looking for new clients, it is wasteful to ignore the existing relationships and potential value of current clients. A better idea is to also consider maximising your 'share of customer'.

    How do you take a 'share of customer' approach? Follow these steps: 1) Identify the sales potential of each client. The 'potential' is the total value of all services (of the type you offer) consumed by this client over the next 12 months, regardless of whom they currently source them from.

    2) Subtract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, com

    Make Your Fortune as a Professional Finder
    Have you considered the lucrative opportunity in finder`s fees? You could become a professional finder and earn a fortune from this alone. Alternatively, you could supplement your present income with finder`s fees.A finder is someone who finds something for a person or business. The amount paid for this service is called a finder`s fee.What is the difference between a finder and a broker or commissioned salesperson?A broker or commissioned salesperson gets paid a percentage of the sale made. Usually, such per
    ract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, com

    How To Win New Graphic Design Clients And Keep Old Ones Coming Back
    Everybody likes to see big fat pay cheques coming in, hell some of us even deserve them from time to time but what makes a client keep handing over the readies over and over again and how can you as a lowly graphic designer among a sea of equally unidentifiable no-marks hope to secure new graphic design or website design contracts? Best read on my friends as we give you the insider knowledge to equip you in this never ending rat race to swindle your fellow manA winning smile costs nothing Think back over the last week or so and see if
    y for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales 'pipeline'. The review process should also check the status of any limiting factors, as at some point they will change.

    By adopting a share of customer approach to managing your sales you will create a proactive structure in which sales opportunities can be monitored and fostered. In particular, you will be able to capture and document important information regarding client developments and potential sales that otherwise may leave the firm with changes in your personnel.

    So you can still have fun winning new business...but remember to get your share of 'old' business as well.

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