duct. You must not only convey the benefits of the product, but you must also keep in mind the needs of your customer so that the benefits of the product match up with his (or her; in proper English you have to pick EITHER he or she) needs. An example of this would be having your readers imagine what their lifeI want to talk about a simple yet often overlooked key ingredient to your success in sales. Many success coaches and entrepreneurs call this "relation." I like to refer to the ingredient as "Meeting People Where They're At". The idea is to form a rapport (bond) and a sense of credibility with your customer before you not only sell them anything, but even introduce them to any of your products.

If you've read my article entitled, "The Magic of Credibility", you know that trust and validation in a sales letter can be the 'make or break' section for increasing your sales. In order to build a sense of trust, I like to use techniques of relation to encourage a complete read of my letter and influence an action to be taken at the end (otherwise known as a sale).

In order to "Meet Your Customers Where They're At", you must connect through scenarios or stories that are applicable to your niche. It is common knowledge among copywriters that telling a passionate story relating to your product and customer will skyrocket your sales and increase your conversion rates.

The way that most sales letters perform compelling stories is by placing the reader in scenarios of accomplishment that he can achieve by purchasing your product. You must not only convey the benefits of the product, but you must also keep in mind the needs of your customer so that the benefits of the product match up with his (or her; in proper English you have to pick EITHER he or she) needs. An example of this would be having your readers imagine what their life

re you not only sell them anything, but even introduce them to any of your products.

If you've read my article entitled, "The Magic of Credibility", you know that trust and validation in a sales letter can be the 'make or break' section for increasing your sales. In order to build a sense of trust, I like to use techniques of relation to encourage a complete read of my letter and influence an action to be taken at the end (otherwise known as a sale).

In order to "Meet Your Customers Where They're At", you must connect through scenarios or stories that are applicable to your niche. It is common knowledge among copywriters that telling a passionate story relating to your product and customer will skyrocket your sales and increase your conversion rates.

The way that most sales letters perform compelling stories is by placing the reader in scenarios of accomplishment that he can achieve by purchasing your product. You must not only convey the benefits of the product, but you must also keep in mind the needs of your customer so that the benefits of the product match up with his (or her; in proper English you have to pick EITHER he or she) needs. An example of this would be having your readers imagine what their life

to use techniques of relation to encourage a complete read of my letter and influence an action to be taken at the end (otherwise known as a sale).

In order to "Meet Your Customers Where They're At", you must connect through scenarios or stories that are applicable to your niche. It is common knowledge among copywriters that telling a passionate story relating to your product and customer will skyrocket your sales and increase your conversion rates.

The way that most sales letters perform compelling stories is by placing the reader in scenarios of accomplishment that he can achieve by purchasing your product. You must not only convey the benefits of the product, but you must also keep in mind the needs of your customer so that the benefits of the product match up with his (or her; in proper English you have to pick EITHER he or she) needs. An example of this would be having your readers imagine what their life

mong copywriters that telling a passionate story relating to your product and customer will skyrocket your sales and increase your conversion rates.

The way that most sales letters perform compelling stories is by placing the reader in scenarios of accomplishment that he can achieve by purchasing your product. You must not only convey the benefits of the product, but you must also keep in mind the needs of your customer so that the benefits of the product match up with his (or her; in proper English you have to pick EITHER he or she) needs. An example of this would be having your readers imagine what their life

duct. You must not only convey the benefits of the product, but you must also keep in mind the needs of your customer so that the benefits of the product match up with his (or her; in proper English you have to pick EITHER he or she) needs. An example of this would be having your readers imagine what their life would be like if they got that six-pack (abs) or killer thighs; or, maybe if your audience is geared towards the home business, it would be wise to have them imagine what life would be like to make $4,000 dollars a month on a passive income.

In a letter by Wes Blaylock that I've read, he calls these scenarios "future relation", as you are referring to what the reader's life would be like in the future if they purchase your product.

In any case, it is not only important, but essential that you give the reader an accurate picture of what his life is like in its current stage and how his life would be benefited in a future stage by purchasing and applying your product.

Not everyone is the same, so this is very niche oriented. Make sure you know your niche just as well as they know themselves by researching and building rapport. If this is your main focus, your wants will turn into not just making sales, but fulfilling their needs. Once your focus shifts in the right direction, your persistence will pick up, and sales will follow.