attend all the training calls. They buy the leads and the recommended ads. And gradually, one day at a time, they go broke from the overhead of relying exclusively on high-cost marketing methods.

Most company marketing training emphasizes EASY activity. Thats the problem. Easy marketing activity often means one

Its easy. That’s what they tell you. “We have a simple 3-step system,” they say.

And its true.

Most direct sales programs do have a simple program. Its an industry standard to make earning a six or seven figure income appear to be as easy as putting on your shoes.

Heres the rub. A lot of folks don’t find it easy. They find it hard, or so costly they quit before getting into profit.

Most of the Direct Sales programs are designed to do one thing - get you excited about all the money you will make with their system. One problem with that - its up to YOU to ask the right questions, because most associates will not volunteer any kind of information that would make you step back and say, “ Gee, it sounds like there is some skill development involved here,”

The truth - there IS skill development involved.

Just like any profession, you get compensated according to how much energy you invest in becoming good at it.

Theres more. Program recruiting calls also don’t tell you about why some people don’t succeed with their systems. There are a lot of reasons.

• Some people never really get started.

• Some people quickly discover they arent cut-out for success in this industry so they quit.

• Some folks attend all the training calls. They buy the leads and the recommended ads. And gradually, one day at a time, they go broke from the overhead of relying exclusively on high-cost marketing methods.

Most company marketing training emphasizes EASY activity. Thats the problem. Easy marketing activity often means one

n’t find it easy. They find it hard, or so costly they quit before getting into profit.

Most of the Direct Sales programs are designed to do one thing - get you excited about all the money you will make with their system. One problem with that - its up to YOU to ask the right questions, because most associates will not volunteer any kind of information that would make you step back and say, “ Gee, it sounds like there is some skill development involved here,”

The truth - there IS skill development involved.

Just like any profession, you get compensated according to how much energy you invest in becoming good at it.

Theres more. Program recruiting calls also don’t tell you about why some people don’t succeed with their systems. There are a lot of reasons.

• Some people never really get started.

• Some people quickly discover they arent cut-out for success in this industry so they quit.

• Some folks attend all the training calls. They buy the leads and the recommended ads. And gradually, one day at a time, they go broke from the overhead of relying exclusively on high-cost marketing methods.

Most company marketing training emphasizes EASY activity. Thats the problem. Easy marketing activity often means one

volunteer any kind of information that would make you step back and say, “ Gee, it sounds like there is some skill development involved here,”

The truth - there IS skill development involved.

Just like any profession, you get compensated according to how much energy you invest in becoming good at it.

Theres more. Program recruiting calls also don’t tell you about why some people don’t succeed with their systems. There are a lot of reasons.

• Some people never really get started.

• Some people quickly discover they arent cut-out for success in this industry so they quit.

• Some folks attend all the training calls. They buy the leads and the recommended ads. And gradually, one day at a time, they go broke from the overhead of relying exclusively on high-cost marketing methods.

Most company marketing training emphasizes EASY activity. Thats the problem. Easy marketing activity often means one

it.

Theres more. Program recruiting calls also don’t tell you about why some people don’t succeed with their systems. There are a lot of reasons.

• Some people never really get started.

• Some people quickly discover they arent cut-out for success in this industry so they quit.

• Some folks attend all the training calls. They buy the leads and the recommended ads. And gradually, one day at a time, they go broke from the overhead of relying exclusively on high-cost marketing methods.

Most company marketing training emphasizes EASY activity. Thats the problem. Easy marketing activity often means one

attend all the training calls. They buy the leads and the recommended ads. And gradually, one day at a time, they go broke from the overhead of relying exclusively on high-cost marketing methods.

Most company marketing training emphasizes EASY activity. Thats the problem. Easy marketing activity often means one of two things:

• Ineffective (or unprofessional) activity. This includes placing dumb-looking ,”join my business,” ads on every free ad board you can find. This includes placing ads on Employement opportunity websites. This includes chasing family and friends to join your business.

• Throwing money at marketing that is unaccountable, and especially buying leads.

The lead companies are the great shame of the home-business industry in my opinion. Many if not most of the companies sell the leads many times, generate the leads in ways that are guaranteed to have you talking to the WRONG kind of people, and generally find every way they can to relieve new business owners of as much money as possible.

That is, until the new business owner wises up.

There is another way too build a business. Its called having a plan to STAY IN BUSINESS.

The absolute best way to stay in business? Get educated about effective, accountable marketing.

Accountable marketing is the type of marketing where the business owner can look at what he or she invested in the marketing and calculate the return on investment. Its not hard to do, but it does require an investment of time in reading. A good sponsor who understands marketing can be a great help.

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