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  • Will You Add? - The Art of Selling - The Close

    PR: Let's Dump the Smoke and Mirrors
    O.K., press releases, broadcast plugs, special events and brochures help business, non-profit, government agency and association managers move a message from here to there. And that’s an important and useful function, but that’s all they are.Communications tactics by themselves are not the high-impact PR action plan those managers need if they are to experience the best pub
    t, “Can I get your signature on this contract?” Okay, not exactly like that, but it means that you feel the customer is ready to buy what you have offered. But there are exceptions to every rule. If, after you have co
    What Do Air Freight Carriers Do?
    An air freight carrier is an airline which is dedicated to the transportation of cargo and in some cases they may be a division or subsidiary of a larger passenger airline service such as BA, United Airlines etc.The major companies known for their air freight carrier services are Federal Express or as they are now more commonly known Fed-Ex who commenced trading in 1973 and now have
    I bring to the table over 30 years of experience in selling. I was a sales consultant for a directory publishing company and retired to run my own business a few years ago. I decided to write some articles detailing the basic six step sales process. This includes the ICR, or interest creating remark, preparation, fact-finding, the presentation, overcoming objections and the close. So, which is the most important? Well, it’s rather like asking which player is most important on a sports team. The quarterback in football is worthless without defenders. The pitcher needs fielders and so forth. It’s a team effort and a good sales person should not neglect any one part.

    The close is where one asks for the sale. It follows a terrific presentation and assumes that you had overcome all the main objections. It’s the point where there is nothing left to say except, “Can I get your signature on this contract?” Okay, not exactly like that, but it means that you feel the customer is ready to buy what you have offered. But there are exceptions to every rule. If, after you have cov

    Marketing: Can I Trust You?
    We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they automatically distrust them all.How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver?First of all, te
    he basic six step sales process. This includes the ICR, or interest creating remark, preparation, fact-finding, the presentation, overcoming objections and the close. So, which is the most important? Well, it’s rather like asking which player is most important on a sports team. The quarterback in football is worthless without defenders. The pitcher needs fielders and so forth. It’s a team effort and a good sales person should not neglect any one part.

    The close is where one asks for the sale. It follows a terrific presentation and assumes that you had overcome all the main objections. It’s the point where there is nothing left to say except, “Can I get your signature on this contract?” Okay, not exactly like that, but it means that you feel the customer is ready to buy what you have offered. But there are exceptions to every rule. If, after you have co

    Career: Are You In The Right Seat
    We all have a chair that designates a position in our career. For most of us the position, the responsibilities, the growth prospects and many such factors decide if we are happy in our seat? Sometimes, we may be unaware that another seat may send us much higher in the hierarchy and satisfaction level. Sometimes we are frustrated with our job for no easily identifiable reason. There are ma
    like asking which player is most important on a sports team. The quarterback in football is worthless without defenders. The pitcher needs fielders and so forth. It’s a team effort and a good sales person should not neglect any one part.

    The close is where one asks for the sale. It follows a terrific presentation and assumes that you had overcome all the main objections. It’s the point where there is nothing left to say except, “Can I get your signature on this contract?” Okay, not exactly like that, but it means that you feel the customer is ready to buy what you have offered. But there are exceptions to every rule. If, after you have co

    Hearing That Entrepreneurial Voice?
    Women business owners are our only clients, so naturally we celebrate and support female entrepreneurship. Operating in this market gives us the good fortune to learn about some of the deeper themes in the lives of women business owners. It gives us insights into what really matters to women, and to what contributes not only to their success, but more importantly to their happiness and g
    eglect any one part.

    The close is where one asks for the sale. It follows a terrific presentation and assumes that you had overcome all the main objections. It’s the point where there is nothing left to say except, “Can I get your signature on this contract?” Okay, not exactly like that, but it means that you feel the customer is ready to buy what you have offered. But there are exceptions to every rule. If, after you have co

    Brand Identity
    Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leverage as a way of strengthening their businesses.Why is Brand Identity important?A
    t, “Can I get your signature on this contract?” Okay, not exactly like that, but it means that you feel the customer is ready to buy what you have offered. But there are exceptions to every rule. If, after you have covered the other five steps and there are too many objections you can’t control or answer, you have another option. You can back out of the call before the close. There were many times that I felt uncomfortable and decided to abandon the meeting and asked if I could come back at a later date. Sales people hate to have to return and make another appointment, but just exactly what is our job anyway? It’s to make a sale.

    I developed instincts that told me what to do. I could tell by the attitude of the client toward the end of the call. If it seemed hopeless, I would rather make an excuse to come back than face a flat out rejection. There are several ways to accomplish this feat without appearing weak. Here are a few statements one could make:

    • I can see you still have a few questions but we’ve run out of time. Can we meet again?
    • I wou

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