Tags |
|
|
Links |
|
|
Will You Add? - 6 Googleicious Ways to Approach Your Next Sale
Every self-help tape I've heard and every book I've read on how to become a success suggest finding a mentor. What is a mentor? What is a mentor's role? Where do I find one? Should I have only one mentor? In this article, I tackle some of these tough questions.What is a mentor and what is a mentor's role? I decided to look mentor up in the dictionary and found the succinct descriptions: "trusted counselor or guide," "a wise, loyal advisor," and "a teacher or coach." I feel the operative words here are "trusted," "wise" and "loyal." We have all had mentors in our lives, but not always considered them a mentor. Thinki
THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.
AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.
SECRET WEAPON #4: Google Your Prospects
I recently did a conference cal
Did you recently publish a book? Land a great client? Expand in some way? If so, it's time to send out a press release!Press releases were originally designed as a communication tool between PR staff /public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a low cost/no cost marketing tool. To that end, here are 10 tips for maximizing the visibility of press release content:1. Start with something worth announcing.Boring news
It could mean your next promotion.
It could mean millions of dollars in revenue.
It could mean a new business relationship that lasts a lifetime.
Are you wearing The Armor of Google?
Huh? The Armor of what?!
You heard me: Google. The greatest thing to happen to the Internet since the Internet. And, your best friend in approaching the sale.
See, approachability stems from confidence. Confidence grows from knowledge. And knowledge is enhanced through preparation. So, what better way to prepare yourself for your upcoming sales call than to spend the next 20 minutes Googling your brains out?
Here are 6 ways turn Google into your secret weapon when approaching the sale.
SECRET WEAPON #1: Google Yourself
If you’re not doing this at least a few times a month anyway, you’re crazy. And this isn’t an ego thing, it’s about visibility. It’s about reputation. You need to know who’s talking about you, where you show up & where you don’t show up.
REMEMBER: every time you encounter a potential client – in person, on the phone, via email – odds are, they’ve already Googled you.
ALSO REMEMBER: if you don’t exist on Google, you don’t exist.
SECRET WEAPON #2: Google Your Company
Find out what customers, clients and the competition are saying about your company. If possible, get involved in chat rooms, bulletin boards and other online networking venues to represent (or defend) your organization.
KEEP IN THE FRONT OF YOUR MIND: you can participate in your online image, but you can’t control it.
KEEP IN THE BACK OF YOUR MIND: you and your company are getting talked about, whether you like it or not.
SECRET WEAPON #3: Google Their Company
Sure, you can go to the website of a potential client you hope to work with, but Googling their company name will give you a much broader scope. Find out what other people are saying about them. Especially if it’s negative feedback. See if they’ve been in the news lately, either for something good OR bad.
THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.
AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.
SECRET WEAPON #4: Google Your Prospects
I recently did a conference call
What if there were a way to *prove* to any sane employer that you alone were the one to hire?Would learning how to do that interest you? I thought so.I call this the "start-working-before-you-get-hired" job-hunting method. You can learn to do it in the next two minutes. And start getting more job leads today.Begin by understanding that getting hired for a job -- any job -- all boils down to one thing: proof. It's one thing to claim you're the one to hire. Anyone can do that. But can you prove it?According to Nick Corcodilos, author of the best-selling "Ask The Headhunter" (www.asktheheadhunter.com), "To get a
Here are 6 ways turn Google into your secret weapon when approaching the sale.
SECRET WEAPON #1: Google Yourself
If you’re not doing this at least a few times a month anyway, you’re crazy. And this isn’t an ego thing, it’s about visibility. It’s about reputation. You need to know who’s talking about you, where you show up & where you don’t show up.
REMEMBER: every time you encounter a potential client – in person, on the phone, via email – odds are, they’ve already Googled you.
ALSO REMEMBER: if you don’t exist on Google, you don’t exist.
SECRET WEAPON #2: Google Your Company
Find out what customers, clients and the competition are saying about your company. If possible, get involved in chat rooms, bulletin boards and other online networking venues to represent (or defend) your organization.
KEEP IN THE FRONT OF YOUR MIND: you can participate in your online image, but you can’t control it.
KEEP IN THE BACK OF YOUR MIND: you and your company are getting talked about, whether you like it or not.
SECRET WEAPON #3: Google Their Company
Sure, you can go to the website of a potential client you hope to work with, but Googling their company name will give you a much broader scope. Find out what other people are saying about them. Especially if it’s negative feedback. See if they’ve been in the news lately, either for something good OR bad.
THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.
AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.
SECRET WEAPON #4: Google Your Prospects
I recently did a conference cal
People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication.Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean to imply that companies are lying about what their product or service can do, I just mean that they aren’t giving us any reason to believe in or trust what they have to say.So how do you do tell the truth? Tell me a story. Speak to me honestly about why you got into business, tell me your pain, show me
REMEMBER: every time you encounter a potential client – in person, on the phone, via email – odds are, they’ve already Googled you.
ALSO REMEMBER: if you don’t exist on Google, you don’t exist.
SECRET WEAPON #2: Google Your Company
Find out what customers, clients and the competition are saying about your company. If possible, get involved in chat rooms, bulletin boards and other online networking venues to represent (or defend) your organization.
KEEP IN THE FRONT OF YOUR MIND: you can participate in your online image, but you can’t control it.
KEEP IN THE BACK OF YOUR MIND: you and your company are getting talked about, whether you like it or not.
SECRET WEAPON #3: Google Their Company
Sure, you can go to the website of a potential client you hope to work with, but Googling their company name will give you a much broader scope. Find out what other people are saying about them. Especially if it’s negative feedback. See if they’ve been in the news lately, either for something good OR bad.
THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.
AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.
SECRET WEAPON #4: Google Your Prospects
I recently did a conference cal
If you are about to buy a business and meet with the seller(s) for the first time, and are wondering what you should talk about with them, what questions you should ask and what you should be looking for in this crucial first meeting, then this article will be a huge help to you. Listen: The thing to keep in mind is you should definitely NOT cut it short. Why? Because what you’re trying to do is get to know the other party, and cutting it short means you're going to walk away with less information you can use. The only exception to this (obviously) is if you find out the business is not something you want to buy.
KEEP IN THE FRONT OF YOUR MIND: you can participate in your online image, but you can’t control it.
KEEP IN THE BACK OF YOUR MIND: you and your company are getting talked about, whether you like it or not.
SECRET WEAPON #3: Google Their Company
Sure, you can go to the website of a potential client you hope to work with, but Googling their company name will give you a much broader scope. Find out what other people are saying about them. Especially if it’s negative feedback. See if they’ve been in the news lately, either for something good OR bad.
THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.
AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.
SECRET WEAPON #4: Google Your Prospects
I recently did a conference cal
You have now steeled your nerves. You are convinced that your idea would “fly” if you would make the ultimate commitment to it. You have done the research and run the numbers. You even know that there is a whole lot that you don’t know – but you are determined to learn as you go. You approach the edge of the metaphorical business pool and you get those same feelings you get every time you come this far:1. What if I find out I really can’t swim 2. What if my water wings don’t hold me up (in other words, what if my network of supporters; friends, family, others are not up to the job of saving me when I need to be saved)
THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.
AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.
SECRET WEAPON #4: Google Your Prospects
I recently did a conference call with the VP of Marketing from a Fortune 500 company. He was interested in working together, so prior to our meeting, I spent a few minutes Googling his name. I found a great article all about his leadership style; printed it out, stuck it on my wall, then quoted the VP’s own words back to him at the end of our conversation. I complimented his eloquence and then explained how my services connected with his philosophy. He loved it!
YOUR GOAL: preparation, preparation, preparation.
ALSO YOUR GOAL: make that prospect think, “Wow, he did his homework!”
SECRET WEAPON #5: Google Alerts
Every time I speak to a group of people, I always ask them, “How many of you are using Google Alerts?” Usually 3 hands out of 500 go up. And I’m always amazed, mainly because Google Alerts are GOLD. They are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. My suggest to you is, get alerts for your specific areas of expertise. Help enhance your ongoing education. For example, I have alerts on “nametags” and “approachability.” Other items you might want to consider getting alerts for: your name, your company’s name, your product’s name, your website’s name, clients’ names, your competition’s name, etc.
YOU’LL BE AMAZED: about where your name shows up on the Internet.
YOU’LL ALSO BE AMAZED: at what you can learn that you otherwise never would have discovered.
SECRET WEAPON #6: Googling Personal Info
This one is just fun. Try your own phone number, address, or better yet, your email. Try your boss’s or your spouse’s information. It’s wicked cool. Also, Google your OLD personal information, especially out-of-date phone numbers. You can see which websites list you incorrectly. (If you’re really anal, you can call them up and tell them to change it.) That one will blow your mind.
(NOTE: I just Googled my social security number. Nothing cam
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/36572/atriclecheck-6-Googleicious-Ways-to-Approach-Your-Next-Sale.html">6 Googleicious Ways to Approach Your Next Sale</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/36572/atriclecheck-6-Googleicious-Ways-to-Approach-Your-Next-Sale.html]6 Googleicious Ways to Approach Your Next Sale[/url]
Related Articles:
Textiles Applications in Automotive Industry
Find a Stable Employee : Hire a Senior - Senior Workers Add Value to Your Work Team
How to Save Millions Simply by Reducing the Cost of Spending
Bookmark it:
|