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  • Will You Add? - When You Lose Your Walk-Away Power - You Lose Your Objectivity

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    elephone, travel over long distances. etc.), does it make sense to have 5 appointments to sell a product or service that will generate $400 in profits?

    I am not suggesting that you walk away forever. Prospect’s circumstances can change. Today’s start-up can become tomorrow’s corporate giant. I am, however, suggesting that you weigh the consequences of spending too much time NOW with a

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    All prospects are not created equally. Some are worth the continued investment of your time, resources and energy, while others will only sap your motivation, as well give you ample frustration and send you to an early grave. (Sales grave, that is.) Why do salespeople give these poor prospects more time than they deserve? Here are a few reasons for you to consider. The salesperson:

    1. Lacks an adequate number of good prospects – so spends time trying to turn poor ones into sales.

    (good luck.) 2. Mistakenly believes (as well as some sales managers) that everyone is a good prospect. (Not so.)
    3. Doesn’t know the difference between a good one and a poor one.
    4. Is under pressure from management to see more people, close more deals, and KEEP BUSY. (most

    of all, keep busy.)
    5. Believes with enough time, the poor prospect will ‘come around’.
    6. Believes that presentation skills or closing ability are the most important sales skills.

    Well, enough of the list. What is walk-away power? It is the willingness and ability to say enough is enough and move on to the next prospect. It is that point in the sales process, the qualification portion, where you discover that this prospect is no longer worth additional time. Even if the prospect did buy, the sale would not justify all of the additional sales costs to close it. If the cost of the average sale today is over $125.00 per call (and this number depends on whose statistics you choose to believe – it can vary depending on the type of sales you do. i.e. telephone, travel over long distances. etc.), does it make sense to have 5 appointments to sell a product or service that will generate $400 in profits?

    I am not suggesting that you walk away forever. Prospect’s circumstances can change. Today’s start-up can become tomorrow’s corporate giant. I am, however, suggesting that you weigh the consequences of spending too much time NOW with a

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    In early years of this decade, companies had started realising the benefits of outsourcing the activities to the experts that provides them competitive advantage. With more and more companies outsourcing their software activities, the global market for offshored IT services and business processes has nearly tripled since 2001. In bid t
    1. Lacks an adequate number of good prospects – so spends time trying to turn poor ones into sales.

    (good luck.) 2. Mistakenly believes (as well as some sales managers) that everyone is a good prospect. (Not so.)
    3. Doesn’t know the difference between a good one and a poor one.
    4. Is under pressure from management to see more people, close more deals, and KEEP BUSY. (most

    of all, keep busy.)
    5. Believes with enough time, the poor prospect will ‘come around’.
    6. Believes that presentation skills or closing ability are the most important sales skills.

    Well, enough of the list. What is walk-away power? It is the willingness and ability to say enough is enough and move on to the next prospect. It is that point in the sales process, the qualification portion, where you discover that this prospect is no longer worth additional time. Even if the prospect did buy, the sale would not justify all of the additional sales costs to close it. If the cost of the average sale today is over $125.00 per call (and this number depends on whose statistics you choose to believe – it can vary depending on the type of sales you do. i.e. telephone, travel over long distances. etc.), does it make sense to have 5 appointments to sell a product or service that will generate $400 in profits?

    I am not suggesting that you walk away forever. Prospect’s circumstances can change. Today’s start-up can become tomorrow’s corporate giant. I am, however, suggesting that you weigh the consequences of spending too much time NOW with a

    Manage Your Personal Brand
    A brand is the perception of a product or service in the mind of the consumer. Believe it or not, we all have our own personal brands. Each of our “target audiences” has a perception of us. Sometimes this perception is exactly what we want it to be and sometimes, it is dramatically different.Companies take great care, and spend
    st

    of all, keep busy.)
    5. Believes with enough time, the poor prospect will ‘come around’.
    6. Believes that presentation skills or closing ability are the most important sales skills.

    Well, enough of the list. What is walk-away power? It is the willingness and ability to say enough is enough and move on to the next prospect. It is that point in the sales process, the qualification portion, where you discover that this prospect is no longer worth additional time. Even if the prospect did buy, the sale would not justify all of the additional sales costs to close it. If the cost of the average sale today is over $125.00 per call (and this number depends on whose statistics you choose to believe – it can vary depending on the type of sales you do. i.e. telephone, travel over long distances. etc.), does it make sense to have 5 appointments to sell a product or service that will generate $400 in profits?

    I am not suggesting that you walk away forever. Prospect’s circumstances can change. Today’s start-up can become tomorrow’s corporate giant. I am, however, suggesting that you weigh the consequences of spending too much time NOW with a

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    he qualification portion, where you discover that this prospect is no longer worth additional time. Even if the prospect did buy, the sale would not justify all of the additional sales costs to close it. If the cost of the average sale today is over $125.00 per call (and this number depends on whose statistics you choose to believe – it can vary depending on the type of sales you do. i.e. telephone, travel over long distances. etc.), does it make sense to have 5 appointments to sell a product or service that will generate $400 in profits?

    I am not suggesting that you walk away forever. Prospect’s circumstances can change. Today’s start-up can become tomorrow’s corporate giant. I am, however, suggesting that you weigh the consequences of spending too much time NOW with a

    Marketing Quandaries
    Being in a quandary prevents you from moving forward in developing and marketing your business. When we’re in a quandary, we are in a state of perplexity and doubt. We don’t know how to move forward to accomplish those things that are crucial to attracting clients and growing our business. One of the first things we need to recogniz
    elephone, travel over long distances. etc.), does it make sense to have 5 appointments to sell a product or service that will generate $400 in profits?

    I am not suggesting that you walk away forever. Prospect’s circumstances can change. Today’s start-up can become tomorrow’s corporate giant. I am, however, suggesting that you weigh the consequences of spending too much time NOW with a poor prospect. Every hour you spend with a poor prospect is an hour you are not spending with a good one. And remember, while you are cultivating a poor prospect, your competitor may be cultivating your good ones.

    Here is a simple technique to terminate a prospect. I have used it for years once I discovered that the prospect was no longer worth my NOW time.

    Mr./Ms. Prospect, I appreciate the opportunity to discuss how our product/ service would benefit you. However, based on some of the information you have shared with me, I believe it is in your best interests if I get back to you in – 6 weeks, 6 months, 6 years – whatever).

    Don’t waste time on poor prospects, they sabotage your success and attitudes.

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