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  • Will You Add? - What About Bob? Further Lessons in Implementing a Diversity Strategy

    Stay In Touch With Your Customers Forever
    A newsletter is a powerful weapon in your marketing arsenal. Do you have a personal newsletter you send to past, present, and future customers at this time? Probably not. Most salespeople do not use newsletters. This is a serious mistake.A simple newsletter is a very powerful tool to keep you in front of your past customers and build trust and credibility with your present and future customers. In one year's time a newsletter can double your business and income by itself. They are that powerful!You do not have to be a great writer to produce an interesting newsletter with valuable and useful information and send it to your customers and prospects. If you have information they can use and appreciate they will look forward to reading it. It can be written on the computer, printed out and co
    d on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or

    Outlook and Strategy of Indian Stock Exchange Market 2006-2007
    Indian Stock Market occupied a top slot in 2006, together with an unexpected fluctuation with sudden rise and fall, but maintained the sensex mark. In 2006, the Bombay Stock Exchange crossed the 10,000 level mark. There were speculations amongst the bulls at the Dalal Street (Mumbai) that sensex might cross 14,000 marks, but unfortunately the year 2006 ended with the average 12,500 level. Fundamentally strong, the economy was the main key but raising inflation rate and high crude oil prices applied brakes on its acceleration.The Indian stock market raised to dizzy heights in a span of 194 days, from October 28, 2005 to May 10, 2006, with the BSE sensex rising from 7686 points to 12612 points, a gain of 4962 points. It then fell very fast to a level of 8929 points on June 14, 2006, registering a loss of
    A recent movie starring Richard Dreyfus and Bill Murray tells the story of a man desperately trying to be included as a member of his psychiatrist's family. Whenever the doctor attempted to exclude him, his family would respond by asking, "What about Bob?"

    In the midst of all the work relating to diversity in the workplace, one group often gets excluded. When affirmative action categories are closely examined, we find that nearly everyone is covered in some way except this group. In discussions of equity, this group is excluded. As we struggle with ways to break through the glass ceiling, they are the ones on the other side. In our quest to value differences, we often fail to account for and honor their differences. I speak of course of the non-immigrant, non-Hispanic, able-bodied, heterosexual, white male. (Isn't it interesting that I had to list so many qualifiers to adequately identify them?) This group is often seen as "they" as "we" attempt to get more access and power in organizations. As a black management consultant, I am constantly confronted by white males who feel that they are being attacked and maligned in today=s workplace.

    White men are even given a special phrase when they are not respected, or are overlooked. It is called reverse discrimination, (a term which I use guardedly for this discussion and refuse to use in general conversation). I believe that discrimination is discrimination, no matter who is the target. If a person of color is ignored, overlooked, dismissed, disrespected, or mistreated because of color, that's discrimination.

    If a woman, disabled person, gay or lesbian person, is treated badly because of their group identification, that's discrimination. The practice of applying the term reverse discrimination when speaking of white men implies that they are the sole perpetrators of discrimination against all the other groups. It is as though they stand united and single-minded on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or

    Use The Right Benefit Statements on Your Website (and in All Your Marketing)
    The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.There could be so many benefit statements for your business, how do you choose?Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchase it or don't perceive it fulfills a want or need, there can be no sale.The key word in that paragraph is ‘perceive'. Your marketing, and therefore your benefit statements, should focus on the perception in the marketplace, not necessarily the actual benefit.For example, in my business one of the greatest benefits
    In discussions of equity, this group is excluded. As we struggle with ways to break through the glass ceiling, they are the ones on the other side. In our quest to value differences, we often fail to account for and honor their differences. I speak of course of the non-immigrant, non-Hispanic, able-bodied, heterosexual, white male. (Isn't it interesting that I had to list so many qualifiers to adequately identify them?) This group is often seen as "they" as "we" attempt to get more access and power in organizations. As a black management consultant, I am constantly confronted by white males who feel that they are being attacked and maligned in today=s workplace.

    White men are even given a special phrase when they are not respected, or are overlooked. It is called reverse discrimination, (a term which I use guardedly for this discussion and refuse to use in general conversation). I believe that discrimination is discrimination, no matter who is the target. If a person of color is ignored, overlooked, dismissed, disrespected, or mistreated because of color, that's discrimination.

    If a woman, disabled person, gay or lesbian person, is treated badly because of their group identification, that's discrimination. The practice of applying the term reverse discrimination when speaking of white men implies that they are the sole perpetrators of discrimination against all the other groups. It is as though they stand united and single-minded on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or

    How to Find a Profitable Australian Business Opportunity
    All large business enterprises must have started with a simple business opportunity. Starting a business in Australia is almost the same as starting a business anywhere else – you’ve got to comply with government rules and invest time, effort, and money. Business opportunities are quite abundant in the continent – you can even choose to buy an established business, start a business from scratch, or even enlist in a business endeavor sponsored by a big company.Business opportunities can be divided in categories. In Australia, the most popular businesses are under the food category. Cafes and restaurants are plenty and they are present in almost all cities of Australia. The Food retail business is also thriving, and its the bakers and confectioners that are heading the pack. So if your expertise lies with
    t more access and power in organizations. As a black management consultant, I am constantly confronted by white males who feel that they are being attacked and maligned in today=s workplace.

    White men are even given a special phrase when they are not respected, or are overlooked. It is called reverse discrimination, (a term which I use guardedly for this discussion and refuse to use in general conversation). I believe that discrimination is discrimination, no matter who is the target. If a person of color is ignored, overlooked, dismissed, disrespected, or mistreated because of color, that's discrimination.

    If a woman, disabled person, gay or lesbian person, is treated badly because of their group identification, that's discrimination. The practice of applying the term reverse discrimination when speaking of white men implies that they are the sole perpetrators of discrimination against all the other groups. It is as though they stand united and single-minded on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or

    The Go Zone and Great Investing Opportunities
    The gulf coast was pounded two years ago with Hurricanes Katrina and Rita respectively. Many people lost their homes and everything they owned in those homes. The damage was so bad that the President declared areas hit hardest by the storm as Disaster Areas. Because of this declaration and the complete devastation in some areas of the storm, there are now opportunities for some people to invest in commercial real estate and benefit greatly due to this tragic disaster.The Go Zone, or Gulf Opportunity Zone is an incentives based program to lure investors into this part of the country and invest in the building and rebuilding of commercial properties. Areas most hard hit by the hurricanes, known as the Core Disaster Area, makes up the locales of the Go Zone. These parishes were the ones where the devastati
    the target. If a person of color is ignored, overlooked, dismissed, disrespected, or mistreated because of color, that's discrimination.

    If a woman, disabled person, gay or lesbian person, is treated badly because of their group identification, that's discrimination. The practice of applying the term reverse discrimination when speaking of white men implies that they are the sole perpetrators of discrimination against all the other groups. It is as though they stand united and single-minded on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or

    Rental Cars, Building a Business that Never Goes Out of Style
    Why start a car rental business? Well a rental car company makes a lot of sense for many reasons, not the least of which is because rental cars are utilized by many companies for their employees, and for pick-up and drop-off services.In order to start a rental cars business, carefully examine and analyze the viability of the idea. Research and study of your car rentals competition can help you decide whether your venture is a wise one or not. Is there a demand for rental cars in a particular location? Are people out looking for rent a car deals? Are they looking for cheap car rentals? If there is a demand for rental cars, what is the extent of the demand? Who rents cars, individuals or businesses? So many questions, it's crucial to ask them all and more!Your car rental company, like any other bu
    d on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or held back, he would be challenged and chastised by many people--and he knows it. After all, the conventional argument says that white men have 95% of the positions of power. They are the benefactors of privilege by virtue of their alikeness and affinity with the keepers of power, and they consistently perpetuate their kind in developing and selecting the next wave of power people.

    So, more often than not, they choose to remain silent, preferring not to expose their fears, their concerns, their individual thoughts, for fear of reprisal. Meanwhile they are often forced to hear, acknowledge, and even validate the fears, concerns, and thoughts of all other groups.

    In most of our diversity awareness training, people are invited to share their (honest) thinking with each other. This exercise is often cathartic; people realize how much they have in common (basic needs and desires), and, conversely, they realize that all people have different life experiences that cause them to see others as they do. The point of this "listening with respect" experience is not to seek agreement, but to seek understanding. And, it is important that all points of view be heard, acknowledged, and respected without judgment.

    This exercise is usually successful in getting participation from all groups except white men, for the reasons described above. It becomes necessary, therefore, to give a special invitation to white men by first showing empathy for their position and making it OK for them to say how they feel. As a result, valuable learning is not lost. People who have held a one-sided view of white men get an opportunity to see a more complete picture and to discover ways to appreciate and work more effectively with members of this group.

    The core message and the strength of the diversity movement is inclusiveness. Inclusiveness cannot be redefined to exclude one group. In fact, failure to deliberately include white men in t

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