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Will You Add? - Are You Selling What Your Customers Want to Buy?
Restaurant Marketing experts contend that there are four ways in which hospitality businesses can improve their financial performance. None of these ways are mutually exclusive, so you can try any combination of these four variables at any given time and in any order of importance:Increasing sales volume (getting more customers to your venue)<
9) Do you have a positioning statement, slogan or tagline for your company promotional materials? If not, have you considered creating one?
This exercise will help you start thinking from a perspective that will get results. You’ll examine
• What you want the promotional copy to do
• Who you want to talk to
• How you need to say what you need to say to get results
Remember, think of the customer first. It might help to think from the consu
Your resume needs to outline your skills and experience, as most know. What some may not know is that employers want to know what you'll bring to the table. They don’t want to know what your daily duties were. They want to know what you did for the companies you worked for that makes you extraordinary. Did you save them money, did you make them money
Business owners often overlook key components to effectively selling products and services to customers. Rather than just telling customers what your business has to offer, you should consider letting them know how your product or service will help improve their lives. It’s important not to assume customers will automatically correlate your product with a solution. When creating your marketing materials consider the customer first. Customers need to know how your products or services will help them and it’s up to you to give them this information.
Ask questions, get answers, and get started.
Asking questions is the key to figuring out where you need to go with the content of your marketing materials. Before I begin to write any marketing and promotional copy I run through an exercise I call POWER POINTS. Power Points are vital to creating successful copy because……
What you say is just as important as how you say it. Even more important, your words must speak directly to your customers in a way that makes them respond.
Think of a marketing or promotional piece you want to create for your product or service (or a client’s product or service) and answer each question with your business goal in mind before you start writing.
POWER POINTS to ponder before starting any copywriting project.
1) Who are we talking to?
2) What is the main point?
3) What motivates your audience/customers about this business, product or service?
4) What makes this business, product, or service unique?
5) What do you do better than the competition?
6) What’s your niche?
7) What do you hope to accomplish with this promotional marketing piece?
8) What do you want the finished product to look like (postcard, brochure, catalog, direct mail, letter, print ad, etc.)? How will you use it? Who will receive (see) it and how or where?
9) Do you have a positioning statement, slogan or tagline for your company promotional materials? If not, have you considered creating one?
This exercise will help you start thinking from a perspective that will get results. You’ll examine
• What you want the promotional copy to do
• Who you want to talk to
• How you need to say what you need to say to get results
Remember, think of the customer first. It might help to think from the consum
According to the American Dream Project, the average American works between 43 and 51 hours per week. Does that make us more productive? No. In fact, the United States is ranked 8th in productivity behind countries like Norway, Italy, and France. Yet people in those countries work fewer hours. So what will make us more productive?First, it is
Ask questions, get answers, and get started.
Asking questions is the key to figuring out where you need to go with the content of your marketing materials. Before I begin to write any marketing and promotional copy I run through an exercise I call POWER POINTS. Power Points are vital to creating successful copy because……
What you say is just as important as how you say it. Even more important, your words must speak directly to your customers in a way that makes them respond.
Think of a marketing or promotional piece you want to create for your product or service (or a client’s product or service) and answer each question with your business goal in mind before you start writing.
POWER POINTS to ponder before starting any copywriting project.
1) Who are we talking to?
2) What is the main point?
3) What motivates your audience/customers about this business, product or service?
4) What makes this business, product, or service unique?
5) What do you do better than the competition?
6) What’s your niche?
7) What do you hope to accomplish with this promotional marketing piece?
8) What do you want the finished product to look like (postcard, brochure, catalog, direct mail, letter, print ad, etc.)? How will you use it? Who will receive (see) it and how or where?
9) Do you have a positioning statement, slogan or tagline for your company promotional materials? If not, have you considered creating one?
This exercise will help you start thinking from a perspective that will get results. You’ll examine
• What you want the promotional copy to do
• Who you want to talk to
• How you need to say what you need to say to get results
Remember, think of the customer first. It might help to think from the consu
A checklist is a valuable time management tool when used to organize projects or tasks. It allows you to take the guess work out of what is needed to complete a task which then allows you to save time & eliminate the dreaded statement, “Oh, I forgot!”A checklist, when used consistently, streamlines your action “to-do” list immediately and it
Think of a marketing or promotional piece you want to create for your product or service (or a client’s product or service) and answer each question with your business goal in mind before you start writing.
POWER POINTS to ponder before starting any copywriting project.
1) Who are we talking to?
2) What is the main point?
3) What motivates your audience/customers about this business, product or service?
4) What makes this business, product, or service unique?
5) What do you do better than the competition?
6) What’s your niche?
7) What do you hope to accomplish with this promotional marketing piece?
8) What do you want the finished product to look like (postcard, brochure, catalog, direct mail, letter, print ad, etc.)? How will you use it? Who will receive (see) it and how or where?
9) Do you have a positioning statement, slogan or tagline for your company promotional materials? If not, have you considered creating one?
This exercise will help you start thinking from a perspective that will get results. You’ll examine
• What you want the promotional copy to do
• Who you want to talk to
• How you need to say what you need to say to get results
Remember, think of the customer first. It might help to think from the consu
THE GOLDEN RULE, do you believe in applying it to your cattle deals? And if not do you sleep well at night?I believe it may be the origin of or relates to the true meaning of what our forefathers had reference to when they came up with the idea of what is referred to as a HAND SHAKE CATTLE DEAL. Have you applied it to your cattle deals? If not
4) What makes this business, product, or service unique?
5) What do you do better than the competition?
6) What’s your niche?
7) What do you hope to accomplish with this promotional marketing piece?
8) What do you want the finished product to look like (postcard, brochure, catalog, direct mail, letter, print ad, etc.)? How will you use it? Who will receive (see) it and how or where?
9) Do you have a positioning statement, slogan or tagline for your company promotional materials? If not, have you considered creating one?
This exercise will help you start thinking from a perspective that will get results. You’ll examine
• What you want the promotional copy to do
• Who you want to talk to
• How you need to say what you need to say to get results
Remember, think of the customer first. It might help to think from the consu
Gaining publicity through the media can position your business as a highly credible enterprise and can position you as an expert in the field in which you operate. The challenge for many small business people is generating the ideas that the media will actually pick up on and be interested in running a story about. Instead of sitting in front of a co
9) Do you have a positioning statement, slogan or tagline for your company promotional materials? If not, have you considered creating one?
This exercise will help you start thinking from a perspective that will get results. You’ll examine
• What you want the promotional copy to do
• Who you want to talk to
• How you need to say what you need to say to get results
Remember, think of the customer first. It might help to think from the consumer perspective yourself.
What do you expect as a customer? What makes you more likely to buy a product or service?
From here you have a solid starting point to create your message. Examining the POWER POINTS will help you create more effective marketing materials and you’ll also need to take it a step further to explore your features and benefits.
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How To Construct A Professional Proposal
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