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Will You Add? - Puddles in the Parking Lot
Organizing The Information vito was moving around like he had ants in his pants—looking in every direction but mine
The second buyer, Arnold, his cheeks were bulging out; his eyes looked like they were going to pop. He even had that big vein running down the middle of his forehead like the real Arnold Swartznager does. I swear – he must have been holding his breathPutting a piece of paper in a file folder is easy; finding it again is the hard part. There are ways to make your files easier to use and your papers easier to find. Invest in a sturdy, four or five-drawer file cabinet. Spend the extra money it takes to get quality and durability. You’ll spend more money replacing a cheaper file cabinet a few times than buying a reliable one in the beginning. You may not have enough files to fill the cabinet now, but believe me, you’ll need it in the future. Before you buy additional cabinets, weed out unnecessary files. The natural tendency is to buy more cabinets to hold the papers you’ve accumulated. The more filing space you have, however, the more tendency you have to keep unnecessary papers. Keep the number of hanging file folders you use to a minimum. Rather than putting only one interior folder in each hanging folder, group three to five interior folders in each one and label the hanging folder with the ma There I was, sitting in the middle of a mud puddle; I looked more like a wounded duck than a Grizzly Bear. It was eerie; it was like a deafening silence in the parking lot. The kind of silence you saw in the Alfred Hitchcock movie, The Birds, just before they attacked. The Director of Procurement for General Motors Corporation, Mr. Pin Stripes, the one holding his hand over his mouth started bouncing like he had a pogo stick up his behind. You know how you bounce when you hold a laugh inside. Finally, bless his heart, old Bud, my sales rep reached down to take my hand to help me up – and as I struggled to my feed, he grinned a grin so wide he could have eaten a banana sideways and said, “Nice FALL day, isn’t it?” Well that comment cut it loose and all four of them roared with laughter. They though Electronic Contract Manufacturing It was a cold October morning in Dayton, Ohio and as I left my house at 7am the skies opened up and it began to pour. It wasn’t cold enough to turn the rain into ice but it was still chilly enough that I turned on the heater. “Today was gonna be a great day, I just knew it!” That thought just kept running through my head. I was full of confidence. We were prepared.Industries require expensive and complex heavy machinery and equipment. These can be mechanical, electrical or a combination of both. Commercial and military establishments require heavy machineries.The core competence of Original Equipment Manufacturers (OEM) is the design and the manufacture of machines according to the specifications of the industrial users, with features matched to their needs. These machines are characterized by high precision components. Each machine has several parts, with different functions and sizes.New concepts in manufacturing, such as modular manufacturing, have forced manufacturers to contract the manufacturing of electronic parts to third-party vendors. These vendors have core competency in electrical manufacturing, unlike their customers, who need to have competence in electrical and mechanical manufacturing. By focusing, vendors achieve cost efficiency and quality.Electronic contract manufacturing is a huge indus Today we were having customers in. Not just any customer – General Motors was visiting our branch and we were going to make a presentation trying to secure all the distribution business for two of their local manufacturing facilities. We had a plan and we had rehearsed our game plan over and over. This wasn’t small potatoes. It could mean a $4 million increase in our business. We were ready. I was 31 years old, the youngest Branch Manger working for the largest steel distribution company in the world, but I wasn’t nervous. Scared, a little bit, yes, apprehensive, a little bit. But, I was confident. One of my most cherished mentors always said, “If you’re gonna be a bear, you ought to be a grizzly.” I was gonna be a Grizzly today I told myself. We were hungry! Three General Motors muckety mucks came that day. The Director of Procurement; he was a tall lanky man with that corporate pin striped look and the division buyers of each of the two manufacturing plants. One buyer was short and thick with huge hairy hands and it looked like he didn’t have a neck. He reminded me of Danny Davito but he was just a little taller. The other one was average height, average looks and average dress but he was built like Arnold Swartznager. Looking at the two division buyers reminded me of the movie Twins where Arnold Swartznager and Danny Divito were twin brothers. Looking at the the three of them brought to mind the spectrum of emotions we face as salesmen in this business. Pin Stripes intimidated me—Danny D. made me laugh and Arnold scared the heck out of me. The morning went ok. My top sales rep and I walked through much of the presentation before lunch – back then we didn’t have PowerPoint. We were following our plan. I was young, but Bud Hurst was an old pro, a lone wolf, with over 25 years of experience. During a break he told me we just didn’t seem to be reaching them. Something was missing. We weren’t in a zone. We decided to break for lunch a little early hoping with the help of a couple of Martinis (Martini lunches were ok and common back then) we could break down some of the resistance and make them feel a little more relaxed, hoping to close the deal after lunch. So, off we go to lunch. We grabbed our suit jackets (back then dark suits with white shirts and ties were mandatory – there was no such thing as casual days --- this was the late 70’s). Little did I know I was about to set a new standard of dress. Out the door we went----it was beautiful out. The rain had stopped, the sun was shining and it had warmed up a little. The five of us, the Director of Procurement, the twins and Bud Hurst, my top sales rep followed as I led the way to my car. As I rounded the corner and approached my car I noticed that between me and the car was a huge puddle of water about 6 feet across and at least 3 inches deep. It really didn’t bother me much, I’d seen it before on rainy days and, in fact, I had been meaning to get it fixed. It was just one of those expenses (fixing the parking lot) that always seemed to get pushed to the bottom of the budget priority list. Besides, it was only noticeable when it rained. It was a slight indentation or minor sink hole as we say in Florida in the black top. No big deal, RIGHT -- no big deal – until that day. As I turned, a little quick I might add, to go around the puddle, I stepped on a rock, no bigger than ? the size of a golf ball. But it was big enough to turn my ankle, twist it and there I went, face first, doing a belly smacker right into the 6 foot puddle. I even scraped my chin causing blood to trickle down my chin. I was in shock I didn’t want to get up My face was as red as a baboons behind I was stunned I laid there for a few seconds—an eternity I was hoping this wasn’t real Finally, I turned over, propped myself up on one hand and my two feet to keep the seat of my pants dry and I looked up at four suits, the three muckety mucks, Danny Divito, Arnold Swartznager, the Corporate Pin Striped suit and Bud, the old pro who probably thought I was wet behind the ears even before I fell into the puddle. They were trying not to look at me Mr. Pin stripes was covering his mouth trying desperately not to laugh One buyer, Danny Divito was moving around like he had ants in his pants—looking in every direction but mine The second buyer, Arnold, his cheeks were bulging out; his eyes looked like they were going to pop. He even had that big vein running down the middle of his forehead like the real Arnold Swartznager does. I swear – he must have been holding his breath There I was, sitting in the middle of a mud puddle; I looked more like a wounded duck than a Grizzly Bear. It was eerie; it was like a deafening silence in the parking lot. The kind of silence you saw in the Alfred Hitchcock movie, The Birds, just before they attacked. The Director of Procurement for General Motors Corporation, Mr. Pin Stripes, the one holding his hand over his mouth started bouncing like he had a pogo stick up his behind. You know how you bounce when you hold a laugh inside. Finally, bless his heart, old Bud, my sales rep reached down to take my hand to help me up – and as I struggled to my feed, he grinned a grin so wide he could have eaten a banana sideways and said, “Nice FALL day, isn’t it?” Well that comment cut it loose and all four of them roared with laughter. They thought Top 10 Reasons Your Ebay Auction Is Terrible - Part 1 cks came that day. The Director of Procurement; he was a tall lanky man with that corporate pin striped look and the division buyers of each of the two manufacturing plants. One buyer was short and thick with huge hairy hands and it looked like he didn’t have a neck. He reminded me of Danny Davito but he was just a little taller. The other one was average height, average looks and average dress but he was built like Arnold Swartznager. Looking at the two division buyers reminded me of the movie Twins where Arnold Swartznager and Danny Divito were twin brothers.Do you feel like your eBay auctions are being ignored? Want more bids on your auctions? Even though there are 1.5 Billion page views per month on eBay you still have to do a few things right in order to get customers to check out your auctions.Here's a top 10 list of reasons why some auctions don't get noticed and don't get bids: PROBLEM #10: You are in the wrong category.Every time you put something up for sale on eBay you are forced to choose a category. Choosing the wrong category can cause you problems. While your auction will still "go live" if you choose the wrong category, it won't get as much attention as it would if you had used the correct category. Also keep in mind that occasionally eBay will even end an auction that is listed in the wrong category.While it's true that most shoppers on eBay use the keyword search feature of eBay to find what they are looking for you must be aware of the fact that more and more shoppers Looking at the the three of them brought to mind the spectrum of emotions we face as salesmen in this business. Pin Stripes intimidated me—Danny D. made me laugh and Arnold scared the heck out of me. The morning went ok. My top sales rep and I walked through much of the presentation before lunch – back then we didn’t have PowerPoint. We were following our plan. I was young, but Bud Hurst was an old pro, a lone wolf, with over 25 years of experience. During a break he told me we just didn’t seem to be reaching them. Something was missing. We weren’t in a zone. We decided to break for lunch a little early hoping with the help of a couple of Martinis (Martini lunches were ok and common back then) we could break down some of the resistance and make them feel a little more relaxed, hoping to close the deal after lunch. So, off we go to lunch. We grabbed our suit jackets (back then dark suits with white shirts and ties were mandatory – there was no such thing as casual days --- this was the late 70’s). Little did I know I was about to set a new standard of dress. Out the door we went----it was beautiful out. The rain had stopped, the sun was shining and it had warmed up a little. The five of us, the Director of Procurement, the twins and Bud Hurst, my top sales rep followed as I led the way to my car. As I rounded the corner and approached my car I noticed that between me and the car was a huge puddle of water about 6 feet across and at least 3 inches deep. It really didn’t bother me much, I’d seen it before on rainy days and, in fact, I had been meaning to get it fixed. It was just one of those expenses (fixing the parking lot) that always seemed to get pushed to the bottom of the budget priority list. Besides, it was only noticeable when it rained. It was a slight indentation or minor sink hole as we say in Florida in the black top. No big deal, RIGHT -- no big deal – until that day. As I turned, a little quick I might add, to go around the puddle, I stepped on a rock, no bigger than ? the size of a golf ball. But it was big enough to turn my ankle, twist it and there I went, face first, doing a belly smacker right into the 6 foot puddle. I even scraped my chin causing blood to trickle down my chin. I was in shock I didn’t want to get up My face was as red as a baboons behind I was stunned I laid there for a few seconds—an eternity I was hoping this wasn’t real Finally, I turned over, propped myself up on one hand and my two feet to keep the seat of my pants dry and I looked up at four suits, the three muckety mucks, Danny Divito, Arnold Swartznager, the Corporate Pin Striped suit and Bud, the old pro who probably thought I was wet behind the ears even before I fell into the puddle. They were trying not to look at me Mr. Pin stripes was covering his mouth trying desperately not to laugh One buyer, Danny Divito was moving around like he had ants in his pants—looking in every direction but mine The second buyer, Arnold, his cheeks were bulging out; his eyes looked like they were going to pop. He even had that big vein running down the middle of his forehead like the real Arnold Swartznager does. I swear – he must have been holding his breath There I was, sitting in the middle of a mud puddle; I looked more like a wounded duck than a Grizzly Bear. It was eerie; it was like a deafening silence in the parking lot. The kind of silence you saw in the Alfred Hitchcock movie, The Birds, just before they attacked. The Director of Procurement for General Motors Corporation, Mr. Pin Stripes, the one holding his hand over his mouth started bouncing like he had a pogo stick up his behind. You know how you bounce when you hold a laugh inside. Finally, bless his heart, old Bud, my sales rep reached down to take my hand to help me up – and as I struggled to my feed, he grinned a grin so wide he could have eaten a banana sideways and said, “Nice FALL day, isn’t it?” Well that comment cut it loose and all four of them roared with laughter. They though Career as a Franchise District Manager ping with the help of a couple of Martinis (Martini lunches were ok and common back then) we could break down some of the resistance and make them feel a little more relaxed, hoping to close the deal after lunch.Franchising is a good industry to work in within Corporate America and these companies always need really great and professional people to help them. A career in franchising can be extremely rewarding indeed and there will never be a time when folks are not needed in that industry.Franchising companies have their biggest expansion during times of economic downturn and therefore layoffs in such times are rare. And even if so there will be another job waiting and this makes a Career as a Franchise District Manager a smart choice.Before you can legitimately ask for a job as a Franchise District Manager it helps to have some corporate district manager experience, as in many ways a franchise district manager is very similar to a non-franchise district manager in charge of a large region of outlets.Nevertheless, there is a lot to know about the franchising industry and it is wise to brush up on franchises somewhat. You should probably read; Franchising So, off we go to lunch. We grabbed our suit jackets (back then dark suits with white shirts and ties were mandatory – there was no such thing as casual days --- this was the late 70’s). Little did I know I was about to set a new standard of dress. Out the door we went----it was beautiful out. The rain had stopped, the sun was shining and it had warmed up a little. The five of us, the Director of Procurement, the twins and Bud Hurst, my top sales rep followed as I led the way to my car. As I rounded the corner and approached my car I noticed that between me and the car was a huge puddle of water about 6 feet across and at least 3 inches deep. It really didn’t bother me much, I’d seen it before on rainy days and, in fact, I had been meaning to get it fixed. It was just one of those expenses (fixing the parking lot) that always seemed to get pushed to the bottom of the budget priority list. Besides, it was only noticeable when it rained. It was a slight indentation or minor sink hole as we say in Florida in the black top. No big deal, RIGHT -- no big deal – until that day. As I turned, a little quick I might add, to go around the puddle, I stepped on a rock, no bigger than ? the size of a golf ball. But it was big enough to turn my ankle, twist it and there I went, face first, doing a belly smacker right into the 6 foot puddle. I even scraped my chin causing blood to trickle down my chin. I was in shock I didn’t want to get up My face was as red as a baboons behind I was stunned I laid there for a few seconds—an eternity I was hoping this wasn’t real Finally, I turned over, propped myself up on one hand and my two feet to keep the seat of my pants dry and I looked up at four suits, the three muckety mucks, Danny Divito, Arnold Swartznager, the Corporate Pin Striped suit and Bud, the old pro who probably thought I was wet behind the ears even before I fell into the puddle. They were trying not to look at me Mr. Pin stripes was covering his mouth trying desperately not to laugh One buyer, Danny Divito was moving around like he had ants in his pants—looking in every direction but mine The second buyer, Arnold, his cheeks were bulging out; his eyes looked like they were going to pop. He even had that big vein running down the middle of his forehead like the real Arnold Swartznager does. I swear – he must have been holding his breath There I was, sitting in the middle of a mud puddle; I looked more like a wounded duck than a Grizzly Bear. It was eerie; it was like a deafening silence in the parking lot. The kind of silence you saw in the Alfred Hitchcock movie, The Birds, just before they attacked. The Director of Procurement for General Motors Corporation, Mr. Pin Stripes, the one holding his hand over his mouth started bouncing like he had a pogo stick up his behind. You know how you bounce when you hold a laugh inside. Finally, bless his heart, old Bud, my sales rep reached down to take my hand to help me up – and as I struggled to my feed, he grinned a grin so wide he could have eaten a banana sideways and said, “Nice FALL day, isn’t it?” Well that comment cut it loose and all four of them roared with laughter. They though Britney Spears, General Hospital, and Ben Matlock: Understanding Psychographic Marketing indentation or minor sink hole as we say in Florida in the black top.From start-up to exit strategy, companies follow a predictable development path.They don't call "General Hospital" and "Days of Our Lives" soap operas for nothing. Back in the day they were watched by housewives while they did the laundry.Remember the 2006 Super Bowl commercial for Pizza Hut, with a dumbstruck teenager, who could hardly believe his luck, when Britney Spears showed up.And those Matlock reruns with their endless commercials for motorized wheelchairs and Medicare supplemental insurance, etc.All successful marketers understand that you've got to get your message where the people for whom it was intended are most likely to already be. The excellent marketers are masters of the art and science of psychographic marketing.Psychographic segmentation divides the market into groups based on social class, life style, and personality characteristics.Research demonstrates that the types of reactions (behavior, purchases, e No big deal, RIGHT -- no big deal – until that day. As I turned, a little quick I might add, to go around the puddle, I stepped on a rock, no bigger than ? the size of a golf ball. But it was big enough to turn my ankle, twist it and there I went, face first, doing a belly smacker right into the 6 foot puddle. I even scraped my chin causing blood to trickle down my chin. I was in shock I didn’t want to get up My face was as red as a baboons behind I was stunned I laid there for a few seconds—an eternity I was hoping this wasn’t real Finally, I turned over, propped myself up on one hand and my two feet to keep the seat of my pants dry and I looked up at four suits, the three muckety mucks, Danny Divito, Arnold Swartznager, the Corporate Pin Striped suit and Bud, the old pro who probably thought I was wet behind the ears even before I fell into the puddle. They were trying not to look at me Mr. Pin stripes was covering his mouth trying desperately not to laugh One buyer, Danny Divito was moving around like he had ants in his pants—looking in every direction but mine The second buyer, Arnold, his cheeks were bulging out; his eyes looked like they were going to pop. He even had that big vein running down the middle of his forehead like the real Arnold Swartznager does. I swear – he must have been holding his breath There I was, sitting in the middle of a mud puddle; I looked more like a wounded duck than a Grizzly Bear. It was eerie; it was like a deafening silence in the parking lot. The kind of silence you saw in the Alfred Hitchcock movie, The Birds, just before they attacked. The Director of Procurement for General Motors Corporation, Mr. Pin Stripes, the one holding his hand over his mouth started bouncing like he had a pogo stick up his behind. You know how you bounce when you hold a laugh inside. Finally, bless his heart, old Bud, my sales rep reached down to take my hand to help me up – and as I struggled to my feed, he grinned a grin so wide he could have eaten a banana sideways and said, “Nice FALL day, isn’t it?” Well that comment cut it loose and all four of them roared with laughter. They though 1,500 Puzzle Pieces... Minus One! vito was moving around like he had ants in his pants—looking in every direction but mine
The second buyer, Arnold, his cheeks were bulging out; his eyes looked like they were going to pop. He even had that big vein running down the middle of his forehead like the real Arnold Swartznager does. I swear – he must have been holding his breathVincent bought a 1,500-piece jigsaw puzzle from Robinson’s Department Store for his wife. He writes:‘After spending two months on the puzzle, she was upset to find a last piece missing. We searched the house but the piece eluded us. At our wits’ end, we went to Robinson’s for help.‘To our great surprise, the staff, without asking another question, simply opened a new box of the same puzzle and assisted us in searching for our missing piece. Today, we are loyal shoppers at Robinson’s – need I say more?’Imagine the scene as Vincent, his wife and the sales staff pored through 1,500 pieces to find the missing piece. Imagine the feeling of intent collaboration as they sorted through the pieces by color and shape. Imagine the shared excitement when they finally ‘found’ the missing piece.Imagine how many shoppers noticed this effort and gained a positive impression of the store’s after-sales service.Imagine the satisfaction felt by Vincent There I was, sitting in the middle of a mud puddle; I looked more like a wounded duck than a Grizzly Bear. It was eerie; it was like a deafening silence in the parking lot. The kind of silence you saw in the Alfred Hitchcock movie, The Birds, just before they attacked. The Director of Procurement for General Motors Corporation, Mr. Pin Stripes, the one holding his hand over his mouth started bouncing like he had a pogo stick up his behind. You know how you bounce when you hold a laugh inside. Finally, bless his heart, old Bud, my sales rep reached down to take my hand to help me up – and as I struggled to my feed, he grinned a grin so wide he could have eaten a banana sideways and said, “Nice FALL day, isn’t it?” Well that comment cut it loose and all four of them roared with laughter. They thought it was absolutely hilarious. And, I guarantee you, no matter how embarrassed you get, no matter how stupid you feel, when you’re standing in front of four people that are laughing so hard tears are running down their cheeks, you can’t help but laugh with them. I dried off with my golf towel that I retrieved from the trunk of my car and even though I was soaked we went to lunch anyway. Of course that’s all we talked about during the entire lunch – I couldn’t eat from being so embarrassed and they barely stopped laughing long enough to put food in their mouths. Alls well that ends well; we got back from lunch and within an hour closed the deal. That meant a $4 million increase in sales for our branch. I think they felt sorry for me. After lunch tide turned—everything we discussed seemed to lead back to my grand belly smacker
Our plan worked – and even through my belly smacker wasn’t in our original plan, it seemed to play a role in our success. Many times even the best plan, the best preparation will encounter a twist in the road. The more prepared, the more confident we are, the better able we are to handle these twists. The belly flop into the parking lot puddle could have been more devastating than embarrassing. But, thanks to Bud, the sales pro, we were able to turn that most embarrassing moment for yours truly into an opportunity. Ever since that day, I have never ever short changed maintenance and repair on any budget I was ever responsible for. What are your puddles in the parking lot?
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