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Will You Add? - How To Win More Sales In Less Time
Almost every day we encounter an ad, a slogan, or some other communication that admonishes us to Listen! Entire ad campaigns have been built around a theme that tells the world that they listen to their customers. And I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of the power. The real power comes when we LISTEN & HEAR!Can you think of instances where you were talking with someone and they emphatically told you and assured you that they were listening? Then later you discovered tat they may have listened, but th
The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat
In the world today, we are constantly faced with new world events. We hear about how terrorist bombings are going on all over the world, about stocks going up and down, and about crime offenders being reprimanded. These kinds of issues are important to all of us...it affects our economy, our way of life, and mostly, our future.What goes on around us whether worldwide, nationally, or even just in our community, is the topic of many conversations. You can be in your elevator, at the office water cooler, or your maybe even in your grocery store line-up, people like to talk about who's being voted for what, which
This means that if you have 500 customers and lose 19% or 95 customers you must get 95 new customers each year just to stay even.
Research shows it costs six times more to get a prospect to buy from you than it does to keep an existing customer, and it's 16 times easier to sell to an existing customer than to a new one.
So why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients? Let me repeat that, “Why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients?”
The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat a
Meaning of business: We have been trying to find out the real meaning of business. We could understand that business is production initially and service oriented subsequently. All businesses are concept based. However, some people sell only concepts or ideas as their products. Most of the people develop certain special skills and apply them in their jobs. Job is not a business, but sure to be a part of the business. One should occupy a job or business activity to keep him busy and it becomes the real meaning of business. Product, Service, Concept and Skill are Ready: Now, we ar
This means that if you have 500 customers and lose 19% or 95 customers you must get 95 new customers each year just to stay even.
Research shows it costs six times more to get a prospect to buy from you than it does to keep an existing customer, and it's 16 times easier to sell to an existing customer than to a new one.
So why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients? Let me repeat that, “Why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients?”
The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat
Congratulations! You have been asked to join a nonprofit Board of Trustees. That is certainly an honor, but it comes with many caveats and responsibilities you should know before you accept. You should know that beyond the demands on your time, there may also be demands on your financial resources far beyond your capacity to anticipate them. This article will give you a thorough checklist of the things you need to analyze.1. What is the culture of the Board? Is it an active Board that challenges the Executive Director on recommendations and points of policy, or is it a passive Board that takes its marchi
So why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients? Let me repeat that, “Why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients?”
The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat
Your customers directly impact your business each time they decide to spend money with you or not. Your customers affect your livelihood, the success of your business, and the future of its existence. Are you aware that there could be others influencing your business indirectly? There are those in your community or those somehow related to your line of work that have the capability to influence your potential customers and their buying power. For example, ponder the pharmaceutical drug industry. Are the drug companies themselves solely responsible for the choices that the general public makes when filling presc
The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat
Managers – the business, non-profit and association sort – really need to get this down pat if they are to meet their managerial objectives.They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And as they persuade those key outside folks to their way of thinking, help move them to take actions that allow their department, group, division or subsidiary to succeed.The good news for those managers is that good public relations planning really CAN alter individual perception and lead to changed behaviors am
The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat and referral business is something most small business owners are not proficient in.
If you want your business to be successful, you need to have a compelling reason, “Why should your customers and prospects do business with you, rather than your competition”? You need to become someone they will gladly and often refer new customer prospects to!
The one strategy that can do more for building your business than just about anything else you can do and the most overlooked marketing tool by almost every business is “Follow Up”!
You need to immediately put in place a strategy and an effective system to follow up with:
- Existing Customers
- Past Customers
- Potential Customers or Prospects
Since it costs six times more to get a new customer to buy from you, it just makes sense to spend much of your time, effort and
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