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Will You Add? - Increase Sales by Using Testimonials Effectively
Clients often ask me how to motivate stodgy ‘old-timers’ to give better service, work more effectively on teams or contribute to building a stronger learning culture. One company even asked me to help ‘crack four tough nuts’ out of a staff strength of over five hundred!My response to these situations is this: stop spending so much time and energy trying to convert the few who are ‘stuck in the mud’ and unwilling to change. Instead, put more focus and attention on staff who do want to learn, are willing
Testimonials are powerful for a different reason. They give proof that others have tried whatever you're offering and were happy about the result. Testimonials suggest that if the prospec
Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.What now?Well, effective media relations doesn't just stop once you have been interviewed.There are many ways to leverage your media experiences to help build your brand, reputation and image management skills.Here
With a third party saying in effect, "Yes, this is real, and it is good," the online shopper is reassured. The prospect starts to believe in the reality of your offer by reading that others either recommend you or have been glad they made a purchase from you.
An endorsement is when a person with some celebrity in general or within an industry says, "I recommend this product and you know me so you can trust what I say." For example, Jack Canfield is widely known as co-author of the Chicken Soup book series. When he recommends someone else's self-improvement products, that's an endorsement.
If you have connections and can get an endorsement for your product or service, do so. They're very powerful because the endorser is already known and trusted.
Testimonials are powerful for a different reason. They give proof that others have tried whatever you're offering and were happy about the result. Testimonials suggest that if the prospect
Today’s consumer is nothing like they were twenty years ago. They are much more skeptical, wealthy, better informed and in control. Yet, the advertising industry at large has not changed and is still using tactics similar to those used twenty years ago. This is leaving a huge disconnect between what consumers want and what they are getting. In either case I am sure you are wondering what this has to do with open source marketing… Well let me tell you.Open source as a movement is designed to allow the ma
An endorsement is when a person with some celebrity in general or within an industry says, "I recommend this product and you know me so you can trust what I say." For example, Jack Canfield is widely known as co-author of the Chicken Soup book series. When he recommends someone else's self-improvement products, that's an endorsement.
If you have connections and can get an endorsement for your product or service, do so. They're very powerful because the endorser is already known and trusted.
Testimonials are powerful for a different reason. They give proof that others have tried whatever you're offering and were happy about the result. Testimonials suggest that if the prospec
Too often I see and hear the impact of leaders not managing what lies in front of them. Rather, they manage what they would like to see or imagine is there. The consequence is usually underperformance. Characteristics accompanying it include crisis management, poor and late decision making.When leaders manage what they would like to see, they filter and interpret data to support conclusions already made in their own mind. The Iraq war is an obvious case. People from a wide variety of leadership roles, f
If you have connections and can get an endorsement for your product or service, do so. They're very powerful because the endorser is already known and trusted.
Testimonials are powerful for a different reason. They give proof that others have tried whatever you're offering and were happy about the result. Testimonials suggest that if the prospec
Hear the term "Real Estate Investing" and the typical person probably imagines some Herculean figure who has tons of cash, guts, or both. The truth is real estate is blown way out of proportion for some in terms of its sheer mystique. The bottom line is real estate is the number 1 way for the average Joe and Jane to add to their bottom line in a big way. The first thing you should do is think differently. Instead of looking at someone like Donald Trump and say, "Wow, I can never be as smart as that
If you have connections and can get an endorsement for your product or service, do so. They're very powerful because the endorser is already known and trusted.
Testimonials are powerful for a different reason. They give proof that others have tried whatever you're offering and were happy about the result. Testimonials suggest that if the prospec
When we think of technical certification, most of us think of the seemingly endless jumble of letters that follow the names of information technology experts—MCSE, MCSA, A+, CCNA, etc. These certifications serve as standardized, objective validations that the person holding them possesses a certain set of skills and a certain level of professional competency.In today’s increasingly competitive business environment, however, certifications aren’t just for “computer geeks.” There are now a number of hig
Testimonials are powerful for a different reason. They give proof that others have tried whatever you're offering and were happy about the result. Testimonials suggest that if the prospect buys the product, they'll get similar results and be happy, too.
A good testimonial will include the following: Use both a first and last name. You've seen it when only the first name and a last initial is given: Frank B. That seems suspect, as if the testifier would have preferred to remain anonymous. Instead, Frank Boemisch is much more substantial. To enhance the effect, include state, city, type of business and/or business name if possible.
The testimonial should be short and focused on something specific. It should be about measurable results whenever possible.
For example, "Her writing advice was great, and I enjoyed having her help getting published," gives no real information. But, "My coaching practice expanded to include seminars and group events as a result of her help with getting published. Now, my income has doubled even though I'm working fewer hours tha
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