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Will You Add? - A Salesperson's Credibility = Perceived Similarities + Perceived Differences
Yes, entrepreneurs need to think big. Depending on what you want for your business, the first thing is to think it is possible. In 1961 when Dick Cabela stumbled across some fishing fly lures when he was attending a furniture show in Chicago,
When a company decides that it must raise capital, a key question that must be answered is how much the company is worth. For example, if the business needs $500,000 to get started and/or grow, how much of the equity in that company should $50
Credible salespeople are believed. Their word is their bond. If they say a product or service will perform, the customer agrees quickly, and a deal is made.
Non-credible salespeople can’t seem to get any traction with their prospects. They’re hung-up on way too often, and tossed, unceremoniously out of office doors.
So, what makes us credible, according to research?
Two things:
(1) Customers need to be able to identify with us, to see, in essential ways that we’re alike. Joe Girard, the self-professed world’s best car salesman, shares the secret of his success. When he chats with a potential customer, he says, more or less, I’m just like you are, so why not give me your business? He creates identification, and this goes far to put people at ease. If he’s a follower of NLP, he’ll pro
How often do you answer your emails? Do you respond to them right away or wait until the end of the day? Depending on the message, I tend to wait until the end of the day to answer emails. They can be time consuming if you stop in the middle o
Non-credible salespeople can’t seem to get any traction with their prospects. They’re hung-up on way too often, and tossed, unceremoniously out of office doors.
So, what makes us credible, according to research?
Two things:
(1) Customers need to be able to identify with us, to see, in essential ways that we’re alike. Joe Girard, the self-professed world’s best car salesman, shares the secret of his success. When he chats with a potential customer, he says, more or less, I’m just like you are, so why not give me your business? He creates identification, and this goes far to put people at ease. If he’s a follower of NLP, he’ll pr
Which career should I choose? How to know if my present career suits me? Whether I will be satisfied with my present career? Will my career give me enough money in future? There are many questions that hammer our mind when we join a career. Ev
So, what makes us credible, according to research?
Two things:
(1) Customers need to be able to identify with us, to see, in essential ways that we’re alike. Joe Girard, the self-professed world’s best car salesman, shares the secret of his success. When he chats with a potential customer, he says, more or less, I’m just like you are, so why not give me your business? He creates identification, and this goes far to put people at ease. If he’s a follower of NLP, he’ll pr
Let’s talk about strategy. A lot of companies that we work with spend too much time focusing on tactics and execution and not enough time really determining what their overall strategy is as a business and the impact on spending enough time at
If you’re a small press author, trying to get your book into brick and mortar stores can be one of the hardest tasks to accomplish. If you’re a POD author, chances are close to impossible unless you deal with independent local bookstores whic
(2) We need to seem different in a one or more crucial ways. Expertise is partly what customers find credible, so they want us to more know than they do, of a pertinent nature, and they want us to seem organized in what we know. When we talk with our physician, we don’t want that person mirroring our nervousness and fear. We want that person to be stable, at ease, but professional, and we want an organized, succinct diagnosis and prognosis. Doctors that seem too casual, too much like us, won’t gain our trust, and that won’t build their practices or speed our recovery.
Are you credible?
Have you ble
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