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Will You Add? - 25 Points To Create Your Own Winning Sales Letters
Are you looking for a job -- really looking? Or are you simply waiting for employment to fall into your lap?If you're like about 75% of the job seekers I've met over the past nine years, you're probably doing too much waiting and not enough searching.Stop.Now.Instead, here are two ways to be more proactive -- and much more effective -- in your job search.1) Stop waiting for job leads to appear. Start making your own.Here's a real estate analogy that directly relates to your job search. (Trust me.)Where would you rather buy a 3-bedroom house, in Japan or the United States?Considering the price would be about $2 million in Japan vs. about $200,000 in the US, you'd likely opt for an American home. And why is Japanese real estate so pricey? Mainly because only about 15% of Japan is habitable. The remaining 85% of land there is too mountainous to build on. So prices are driven into the stratosphere by the intense competition for prime real estate.Well, the traditional employment market is just like Japanese real estate.Advertised job openings -- those listed on the Internet or in newspaper classifieds -- are only about 15% of the market. Yet, this is where about 80-90% of job seekers spend most of their time looking … so
#13, Write the letter with your prospect's language.
Write and tell story in your targeted audience's language, they will find it is easy to read and find a personal touch from your letter.
It's hard to believe by writing sales letters with undoubtedly simple English sell much better than using Oxford University English. To help your prospect to make that fast decision to buy from you, help them understand your letter FAST.
#14, People are curious towards everything, well...almost.
Use stories that will dwell your readers’ curiosity wanting to know more of your offers and make it impossible to stop reading.
In fact, many human psychology books have stated that human do not like or being uncomfortable leaving things half done.
In writing a sales letter, you could use the above human behavior to create a sense of expectation for the reader to link from one paragraph to the other and it leads till the end.
#15, Fill your content with energetic, passionate and pumped up about your products or services you're promoting.
Only write letter for products and services you 100% believe in. And y
I’m a recruiter so it probably won’t come as a surprise that I’d recommend using a recruiter as part of your job search.Rather than justify my existence, I think it would be more valuable to you the reader to understand exactly how a good recruiter can add value to your career search.Truthfully, a good recruiter can help give you an advantage over other people looking for (and interviewing for) the same jobs you are.1. A good recruiter can help you find jobs that you might otherwise not know about. You may have heard about the “hidden job market.” Sometimes it’s so well hidden, you can’t actually find it.A recruiter has two main goals in life: to find jobs to fill and then to find the person to fill it.So first off, the recruiter needs to find open positions that they can help a company fill. Then they look for suitable candidates like you to actually present to the company for consideration for the job.In other words, a recruiter is a person who by definition needs to know where the available jobs are and who is hiring. They do this so that you don’t have to.2. A good recruiter should help you prepare for interviews.I don’t just mean that they email you a link to the company website and read di
#1, The Headline must promise your prospects with a compelling benefit and answer their one and only questions - What's in it for me?
This is no doubt many super copywriters have been emphasizing about the headline to be the single most important element that gives a strong, unwavering promise to end your prospects' problems. You'll be amaze to see your prospect will do anything to buy from you.
#2, Make your headline being able to capture readers attention
To stand out among many others sales letters that may have bombarding your readers, you have to create a headline that invokes emotions in them. Feelings of anger, joy, sadness and even the most powerful emotion of all - jealousy are in fact will dwell prospects to buy from you immediately.
Remember to always use a strong guarantee to back your outrageous claims and promises from your headline. The best way to lead readers are putting the headline in the form of a question that readers can only find then answers in the body of your sales letter.
Here are some of the tested and proven powerful selling words that I use to aid in my headline so it will have hypnotic effects the readers.
Free
New
Amazing
At Last
Finally
Revolutionary
Now You Can
Discover The
Powerful
How To
Secret
Introducing
#3, Make sure your headline interest your readers.
These are my personal collection on the universal themes that everyone as long as you're a human being are interested in.
money making tips
how to become popular
sex definitely still sells!
save money
tips to look and feel better
babies
big cars and big houses
men and women health issues
Use your creativity and find out other more interest that will applies in your niche. Always remember to put yourself at readers' view and use your niche language to create a more personalized approach.
#4, Write your headline with the first alphabet of every word capitalized and add quotation marks to enclose the entire headline.
Here's an example of my favorite:
"Who else wants to make US$500 an hour with only 2 hours of work?"
#5, Make sure your headline reads well in a flow.
Do this by reading your headline aloud, even better to read it to your friends, make some changes until it sounds right for you and your friends.
#6, Unique Selling Proposition with strong guarantee.
Always have your USP to set you and your competitors apart, and make sure it gives a compelling reason why people should buy from you, and not from your competitors.
#7, Start addressing your readers with proper salutation.
The commonly being use is "friend". There're others that will address your niche audience for better response such as:
Dear Marketer,
Dear Merchant Account Owner,
Dear Doctor,
Dear Writer,
Dear Business Owner and other more.
#8, Keep your story to the point!
If you're using story to start your first paragraph, make sure the it has a great leading story that leads your readers suck back to your point.
You have to impress your English teacher when comes to write a sales letter, use simple language and short sentences that are easy to read.
#9, Opening paragraph must be emotional that contains a hook that paint vivid pictures in readers head.
One of my favorite way to write a good copy is to start writing my letter with an emotional story, which it will never fail to capture readers' attention.
We are all children once who love to hear stories, and we still are the same children that will never get bored with magical stories. Take control and use this to tell stories that will lead to your purpose of the sales letter.
#10, Check and make sure your is addressing to only one person.
Nobody likes to read in a group; therefore you don’t need to address your readers as a group of people. This is also an important element that makes your sales letter as personal as possible, like a letter from a close friend.
#11, The body of your copy should be reader oriented.
Everybody loves to hear themselves from others, hence the offer in the letter should always be your readers. The only time to mention about you and others is in your stories and testimonials of the products or services.
Also remember to have more YOU's and I's in the content. It can be done by changing your sentences and address the reader directly.
Example: I will teach you how to make $500 an hour.
to
You will learn how to make $500 an hour.
#12, Direct your readers with compelling subheadlines.
Subheadline is the second most important element in copywriting. It is a mini headline for every broken up chapters in your letter. This gives the readers a direction and make it easier for readers to follow the trend of your story.
#13, Write the letter with your prospect's language.
Write and tell story in your targeted audience's language, they will find it is easy to read and find a personal touch from your letter.
It's hard to believe by writing sales letters with undoubtedly simple English sell much better than using Oxford University English. To help your prospect to make that fast decision to buy from you, help them understand your letter FAST.
#14, People are curious towards everything, well...almost.
Use stories that will dwell your readers’ curiosity wanting to know more of your offers and make it impossible to stop reading.
In fact, many human psychology books have stated that human do not like or being uncomfortable leaving things half done.
In writing a sales letter, you could use the above human behavior to create a sense of expectation for the reader to link from one paragraph to the other and it leads till the end.
#15, Fill your content with energetic, passionate and pumped up about your products or services you're promoting.
Only write letter for products and services you 100% believe in. And y
There are many nursing programs available for those of you who would like to establish a career in nursing. First of all, you should ask yourself what type of nursing you want to do. There are many specialties and settings to list but here are some. Hospitals employ the greatest number of nurses and they offer them a variety of positions. A nurse has the right to chose one specific area or float throughout the house. Apart from the hospitals, nurses can find proper employment opportunities in many outpatient facilities, day surgery centers, physicians' offices and medical clinic and schools.If you are a nurse you can also work in long term care facilities, dialysis centers or even in corporate settings. Insurance companies, home care agencies and public health departments are also in search of employing qualified nurses. Being a nurse entrepreneur is also a possibility for those nurses who want to be their own boss. For example, you can be a legal nurse consultant and work on contract for a legal nurse consulting firm or set up your very own business in this sphere. There are hundreds of options from which you can choose the best one for you. Apart from that there are many nursing programs which main aim is to get you where you want to be.There are many nursing programs
Free
New
Amazing
At Last
Finally
Revolutionary
Now You Can
Discover The
Powerful
How To
Secret
Introducing
#3, Make sure your headline interest your readers.
These are my personal collection on the universal themes that everyone as long as you're a human being are interested in.
money making tips
how to become popular
sex definitely still sells!
save money
tips to look and feel better
babies
big cars and big houses
men and women health issues
Use your creativity and find out other more interest that will applies in your niche. Always remember to put yourself at readers' view and use your niche language to create a more personalized approach.
#4, Write your headline with the first alphabet of every word capitalized and add quotation marks to enclose the entire headline.
Here's an example of my favorite:
"Who else wants to make US$500 an hour with only 2 hours of work?"
#5, Make sure your headline reads well in a flow.
Do this by reading your headline aloud, even better to read it to your friends, make some changes until it sounds right for you and your friends.
#6, Unique Selling Proposition with strong guarantee.
Always have your USP to set you and your competitors apart, and make sure it gives a compelling reason why people should buy from you, and not from your competitors.
#7, Start addressing your readers with proper salutation.
The commonly being use is "friend". There're others that will address your niche audience for better response such as:
Dear Marketer,
Dear Merchant Account Owner,
Dear Doctor,
Dear Writer,
Dear Business Owner and other more.
#8, Keep your story to the point!
If you're using story to start your first paragraph, make sure the it has a great leading story that leads your readers suck back to your point.
You have to impress your English teacher when comes to write a sales letter, use simple language and short sentences that are easy to read.
#9, Opening paragraph must be emotional that contains a hook that paint vivid pictures in readers head.
One of my favorite way to write a good copy is to start writing my letter with an emotional story, which it will never fail to capture readers' attention.
We are all children once who love to hear stories, and we still are the same children that will never get bored with magical stories. Take control and use this to tell stories that will lead to your purpose of the sales letter.
#10, Check and make sure your is addressing to only one person.
Nobody likes to read in a group; therefore you don’t need to address your readers as a group of people. This is also an important element that makes your sales letter as personal as possible, like a letter from a close friend.
#11, The body of your copy should be reader oriented.
Everybody loves to hear themselves from others, hence the offer in the letter should always be your readers. The only time to mention about you and others is in your stories and testimonials of the products or services.
Also remember to have more YOU's and I's in the content. It can be done by changing your sentences and address the reader directly.
Example: I will teach you how to make $500 an hour.
to
You will learn how to make $500 an hour.
#12, Direct your readers with compelling subheadlines.
Subheadline is the second most important element in copywriting. It is a mini headline for every broken up chapters in your letter. This gives the readers a direction and make it easier for readers to follow the trend of your story.
#13, Write the letter with your prospect's language.
Write and tell story in your targeted audience's language, they will find it is easy to read and find a personal touch from your letter.
It's hard to believe by writing sales letters with undoubtedly simple English sell much better than using Oxford University English. To help your prospect to make that fast decision to buy from you, help them understand your letter FAST.
#14, People are curious towards everything, well...almost.
Use stories that will dwell your readers’ curiosity wanting to know more of your offers and make it impossible to stop reading.
In fact, many human psychology books have stated that human do not like or being uncomfortable leaving things half done.
In writing a sales letter, you could use the above human behavior to create a sense of expectation for the reader to link from one paragraph to the other and it leads till the end.
#15, Fill your content with energetic, passionate and pumped up about your products or services you're promoting.
Only write letter for products and services you 100% believe in. And y
One of the more ambiguous elements of a Six Sigma project is the level and type of compensation the organization should give to its Six Sigma leaders and team members. On the one hand, setting compensation is not an integral part of any stage of a Six Sigma project; on the other hand, compensation is an important instrument to build loyalty and a sense of accomplishment that is a crucial element to the organization’s Six Sigma success. While there are no hard and fast rules for compensation for Six Sigma leaders and team members, there are some good ways to think about how to productively provide compensation to your people. Black Belts are the key change agents for the Six Sigma process. They have an important role and should be compensated accordingly. If your organization is large enough to have people dedicated full-time to leading Six Sigma projects, their base pay should be in the top of your organization’s range for their level of management. If your organization is asking a manager to also devote part of his or her time to leading a Six Sigma project, you need to find some way to compensate them for their extra efforts. In addition to base pay, you can find creative ways for recognition for completed projects. Black Belts should receive some special and public recogni
#6, Unique Selling Proposition with strong guarantee.
Always have your USP to set you and your competitors apart, and make sure it gives a compelling reason why people should buy from you, and not from your competitors.
#7, Start addressing your readers with proper salutation.
The commonly being use is "friend". There're others that will address your niche audience for better response such as:
Dear Marketer,
Dear Merchant Account Owner,
Dear Doctor,
Dear Writer,
Dear Business Owner and other more.
#8, Keep your story to the point!
If you're using story to start your first paragraph, make sure the it has a great leading story that leads your readers suck back to your point.
You have to impress your English teacher when comes to write a sales letter, use simple language and short sentences that are easy to read.
#9, Opening paragraph must be emotional that contains a hook that paint vivid pictures in readers head.
One of my favorite way to write a good copy is to start writing my letter with an emotional story, which it will never fail to capture readers' attention.
We are all children once who love to hear stories, and we still are the same children that will never get bored with magical stories. Take control and use this to tell stories that will lead to your purpose of the sales letter.
#10, Check and make sure your is addressing to only one person.
Nobody likes to read in a group; therefore you don’t need to address your readers as a group of people. This is also an important element that makes your sales letter as personal as possible, like a letter from a close friend.
#11, The body of your copy should be reader oriented.
Everybody loves to hear themselves from others, hence the offer in the letter should always be your readers. The only time to mention about you and others is in your stories and testimonials of the products or services.
Also remember to have more YOU's and I's in the content. It can be done by changing your sentences and address the reader directly.
Example: I will teach you how to make $500 an hour.
to
You will learn how to make $500 an hour.
#12, Direct your readers with compelling subheadlines.
Subheadline is the second most important element in copywriting. It is a mini headline for every broken up chapters in your letter. This gives the readers a direction and make it easier for readers to follow the trend of your story.
#13, Write the letter with your prospect's language.
Write and tell story in your targeted audience's language, they will find it is easy to read and find a personal touch from your letter.
It's hard to believe by writing sales letters with undoubtedly simple English sell much better than using Oxford University English. To help your prospect to make that fast decision to buy from you, help them understand your letter FAST.
#14, People are curious towards everything, well...almost.
Use stories that will dwell your readers’ curiosity wanting to know more of your offers and make it impossible to stop reading.
In fact, many human psychology books have stated that human do not like or being uncomfortable leaving things half done.
In writing a sales letter, you could use the above human behavior to create a sense of expectation for the reader to link from one paragraph to the other and it leads till the end.
#15, Fill your content with energetic, passionate and pumped up about your products or services you're promoting.
Only write letter for products and services you 100% believe in. And y
How can franchisees maintain proper relations with their franchisor? A lot has been written about how franchisors can promote positive relations with their franchisees. Franchisors should maintain proper dialogue, reward the best performing franchisees and hold regular meetings. I believe that the duty also lies with the franchisee to help the franchisor achieve his goals of maintaining proper and profitable relationships both parties.Most franchisors aim to provide the ultimate in training, support and service to their franchisees. After all if the franchisees are successful then so will the franchisor. It is actually quite amazing how few franchisees take advantage of this relationship and utilise all that is available for them.Maintaining daily or weekly dialogue with franchisor is essential. After all, they have the expertise and the knowledge to help the franchisee overcome most problems. If the franchisee does maintain regular contact then the franchisor will always be thinking of new ways to help him or her. They will also be keen to impart their knowledge which has taken them years to acquire.The franchisees should ensure that they attend most if not all conference calls and annual meetings. These are usually motivational and help to maintain relationships
We are all children once who love to hear stories, and we still are the same children that will never get bored with magical stories. Take control and use this to tell stories that will lead to your purpose of the sales letter.
#10, Check and make sure your is addressing to only one person.
Nobody likes to read in a group; therefore you don’t need to address your readers as a group of people. This is also an important element that makes your sales letter as personal as possible, like a letter from a close friend.
#11, The body of your copy should be reader oriented.
Everybody loves to hear themselves from others, hence the offer in the letter should always be your readers. The only time to mention about you and others is in your stories and testimonials of the products or services.
Also remember to have more YOU's and I's in the content. It can be done by changing your sentences and address the reader directly.
Example: I will teach you how to make $500 an hour.
to
You will learn how to make $500 an hour.
#12, Direct your readers with compelling subheadlines.
Subheadline is the second most important element in copywriting. It is a mini headline for every broken up chapters in your letter. This gives the readers a direction and make it easier for readers to follow the trend of your story.
#13, Write the letter with your prospect's language.
Write and tell story in your targeted audience's language, they will find it is easy to read and find a personal touch from your letter.
It's hard to believe by writing sales letters with undoubtedly simple English sell much better than using Oxford University English. To help your prospect to make that fast decision to buy from you, help them understand your letter FAST.
#14, People are curious towards everything, well...almost.
Use stories that will dwell your readers’ curiosity wanting to know more of your offers and make it impossible to stop reading.
In fact, many human psychology books have stated that human do not like or being uncomfortable leaving things half done.
In writing a sales letter, you could use the above human behavior to create a sense of expectation for the reader to link from one paragraph to the other and it leads till the end.
#15, Fill your content with energetic, passionate and pumped up about your products or services you're promoting.
Only write letter for products and services you 100% believe in. And y
The commercial starts off with music by Tchaikovsky and three little ballerinas dressed in pink. It’s time for a break. They get out glasses and milk. They pour what milk they have into three glasses and sit down to enjoy Oreos and milk. But, oh my gosh, there’s a problem. The glasses are thin and tall and the milk is so far from the top. They can’t reach the milk, even with their tiny little fingers, to dunk their cookies. What can they do?The solution: they pour all of the milk into one glass and take turns dunking their Oreos.The Oreo Solution: instant gratification can stimulate simple decisions.How often do we brainstorm, and plan, and theorize, when a simple solution will do? Also, how often do we see the simple solution, but look away because it seems too simple?We know that we live in a complicated world, so obviously we need a complicated answer. Wrong. I like to look for the easiest answer. One nice thing about the easiest solution is that if it doesn’t work, you can move instantly to another easy answer.I remember a problem concerning a new office building that rose high into the sky. At quitting time there was a rush to leave and the elevators seemed to take forever. People had to wait . . . and when people have to wait, they complain. A
#13, Write the letter with your prospect's language.
Write and tell story in your targeted audience's language, they will find it is easy to read and find a personal touch from your letter.
It's hard to believe by writing sales letters with undoubtedly simple English sell much better than using Oxford University English. To help your prospect to make that fast decision to buy from you, help them understand your letter FAST.
#14, People are curious towards everything, well...almost.
Use stories that will dwell your readers’ curiosity wanting to know more of your offers and make it impossible to stop reading.
In fact, many human psychology books have stated that human do not like or being uncomfortable leaving things half done.
In writing a sales letter, you could use the above human behavior to create a sense of expectation for the reader to link from one paragraph to the other and it leads till the end.
#15, Fill your content with energetic, passionate and pumped up about your products or services you're promoting.
Only write letter for products and services you 100% believe in. And you shall create an energetic and passionate sales letter.
#16, Be Honest.
As the world's first "hypnotic writer" - Joe Vitale has written in his "Unspoken Marketing Secrets" ebook that says: "#13: People know when you are lying, though some may mistrust their own instincts."
So be sure that you write your copy with sincere and honestly.
#17, Don't make your offer sounds too-good-to-be-true and be specific.
People buy with 2 thinking process: emotional and logical thinking. Some are even a mix of both. Joe Vitale continue to mentioned this in his ebook that majority of us buy with their emotional reasons, and then back up with their own logic.
So do spend some time to insert logical reasons for your prospects in every emotional sales pitch from your letter.
Be as precise and specific as possible in your offers and benefits. Use words like, "How To Increase Your Sales by 88.7% more within 2 months!"
Another killer is to end the sales by offering a risk free guarantee such that they will have no qualms about making a decision on the spot.
#18, Use bullet form only for the benefits of the features.
Example of feature and benefits are below:
Feature - This website templates package comes with 306 different designs.
Benefit of this feature - With 306 different website templates designs, you can now save time and start using them instantly without going through long-hour of designing your own templates anymore!
#19, To have irresistible offer and back up with strong testimonials that respond to your prospect’s needs.
Craft your offer and make it attractive until no sane person can ever refuse. You could over deliver them with insane bonus that worth 10 times more than what the product cost and close the deal with money back guarantee up to 90 days.
Back your offer up with testimonials, this always pulls consistently and significantly higher sales for you. Ask your customers to be precise writing testimonials for you, state their name, address, and even better, to insert website address of that person.
#20, Make your prospect a call to action to act NOW!
Don't forget to include a call to action to remind your prospect to act now. Majority people will forget what they've read and walk away from your offer FOREVER if they don't take the offer on the spot.
It's so important to make it easy and hassle free for them to order by including as many payment options as possible.
#21, Put scarcism for your prospects.
Don't give time for your prospects who will only take it for granted. Create urgency for them with limited time and copies so they will order and buy it on the spot.
#22, Use P.S. in every copy you write.
Survey has shown that majority people read P.S. (postscripts) right after they read the headline. So it is wise that you use it to include the summary and reinforce your offers again.
#23, Make the letter easy to read for the eyes,
Use short sentences in short paragraphs Use suitable font types and different sizes Manage the format well such as some words need to be bold, italics and underline Always use white background
#24, Sign your name with a proper signature and address yourself clearly.
It shall give a more personalized feeling if you include a scanned signature by hand into your letter.
#24, Finally, make your readers feels like they can actually see, hear and feel who they are speaking.
Make your letter contain a 'human touch' that makes the character of the writer comes right through.
Bonus: Prepare an opt-in email list for readers who want to think over before they buy from you.
Many first-time readers will not order from you on the spot. Give them a chance to hear from you by setting up your own follow-up system such as e-zines, newsletters and e-postcards.
This is a checklist that I've been using to write my sales letters and now it will guide you in the correct way. Ensure to fulfill all the above points when writing your own sales letter.
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