Tags |
|
|
Links |
|
|
Will You Add? - The Secret Rules of Selling
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it. 2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don't see your ad, they can't respond. 3. SPACE/PRICE IN PROPORTION. You simply can't sell high priced merchandise from a small classified or one
People buy things for emotional reasons.
We are emotional creatures. These emotions are tangled with our “logic” more than we might care to admit.
Which leads us to #3 in the secret rules of selling…
After people choose to buy something to satisfy an emotion they use their logic (their reasoning) to just
Lots of company’s think of sales process as being a sales technique, such as spin selling, solution selling, or push selling or those kinds of strategies. But in fact, a sales process is completely different than that. A sales process is something that every good company needs to be able to define and master in order to boost their sales performance and accelerate their overall top line growth. Sales process really becomes, by definition, repeatable and scaleable sequence of events that yields to consistent sa
Well... okay... they’re not really a secret. But not many people think about them - - that’s for sure. You may already know them, unless you’re completely new to marketing.
Here’s #1: People don’t like it when someone tries to “sell” them something. Is that profound or what?
Perhaps this is best illustrated by thinking of how you feel when walking onto a car lot to look at that new or used vehicle. Look forward to it? Probably not. I’ve had some bad experiences in those places.
When anybody tries to “sell us” we tend to feel manipulated. We don’t like the idea of being pushed into buying.
The person reading your sales copy feels the same way.
And now... the good news.
If you write your sales letter correctly you won’t have to worry about your prospect feeling manipulated. Why?
Because if your sales letter is written properly you can entice your prospect into genuinely WANTING what you have to offer.
How do you do this? By writing in such a way that your product or service appeals to the emotions within your prospect. This is key. Why? Because #2 in the secret rules of selling is emotions control the buying process.
Did you think people buy things for purely “logical” reasons?
Nope.
People buy things for emotional reasons.
We are emotional creatures. These emotions are tangled with our “logic” more than we might care to admit.
Which leads us to #3 in the secret rules of selling…
After people choose to buy something to satisfy an emotion they use their logic (their reasoning) to justi
I’m sure, at some point, some of us have that itching desire to “be your own boss”. We imagine all the wonderful benefits of calling the shots, deciding the direction of the business, and having heaps of money because of successful businesses.Some of us then decided to take the natural step and “just do it”. We would then proceed to dip into our savings, borrow money from friends and financial institutions, or perhaps sell some equities we are holding on to. And we merrily register a company and start w
Perhaps this is best illustrated by thinking of how you feel when walking onto a car lot to look at that new or used vehicle. Look forward to it? Probably not. I’ve had some bad experiences in those places.
When anybody tries to “sell us” we tend to feel manipulated. We don’t like the idea of being pushed into buying.
The person reading your sales copy feels the same way.
And now... the good news.
If you write your sales letter correctly you won’t have to worry about your prospect feeling manipulated. Why?
Because if your sales letter is written properly you can entice your prospect into genuinely WANTING what you have to offer.
How do you do this? By writing in such a way that your product or service appeals to the emotions within your prospect. This is key. Why? Because #2 in the secret rules of selling is emotions control the buying process.
Did you think people buy things for purely “logical” reasons?
Nope.
People buy things for emotional reasons.
We are emotional creatures. These emotions are tangled with our “logic” more than we might care to admit.
Which leads us to #3 in the secret rules of selling…
After people choose to buy something to satisfy an emotion they use their logic (their reasoning) to just
There are different ways of making money and a lot are cashing in on the Internet. Instead of putting up a website, a faster way of doing it is known as pay per sale affiliate program. This is done by having a tie up with one of the major suppliers that will supply the entrepreneur with everything and then after reaching a certain quota, gets to receive a percentage of the commissions.The first step is to sign up with one of the online distributors. After filling up the form, the person will be given an
The person reading your sales copy feels the same way.
And now... the good news.
If you write your sales letter correctly you won’t have to worry about your prospect feeling manipulated. Why?
Because if your sales letter is written properly you can entice your prospect into genuinely WANTING what you have to offer.
How do you do this? By writing in such a way that your product or service appeals to the emotions within your prospect. This is key. Why? Because #2 in the secret rules of selling is emotions control the buying process.
Did you think people buy things for purely “logical” reasons?
Nope.
People buy things for emotional reasons.
We are emotional creatures. These emotions are tangled with our “logic” more than we might care to admit.
Which leads us to #3 in the secret rules of selling…
After people choose to buy something to satisfy an emotion they use their logic (their reasoning) to just
As you may know, engineering has so many different routes to follow, giving a person a lot of flexibility on what to choose in their engineering profession. This can help people with a wide range of interests and skills, but some people are not mentally prepared for the task ahead of them.Engineers have a great sense of purpose when they take engineering up as a career and a lot of their work can be available for all to see. But anyone going into engineering thinking that it is easy to do will find it c
How do you do this? By writing in such a way that your product or service appeals to the emotions within your prospect. This is key. Why? Because #2 in the secret rules of selling is emotions control the buying process.
Did you think people buy things for purely “logical” reasons?
Nope.
People buy things for emotional reasons.
We are emotional creatures. These emotions are tangled with our “logic” more than we might care to admit.
Which leads us to #3 in the secret rules of selling…
After people choose to buy something to satisfy an emotion they use their logic (their reasoning) to just
The Republic of Tea company is partnering with the Susan G. Komen Breast Cancer Foundation to raise funds for cancer research with the Sip for a Cure program.The tea company created several specialty flavors of bag tea just for this campaign including grapefruit, pink rose, pink lady apple, and lemonade. Other products in the campaign include bottled tea and marmalade. A portion of the revenues from all Sip for the Cure products sold are donated directly to the Komen Foundation, with nothing to mail in
People buy things for emotional reasons.
We are emotional creatures. These emotions are tangled with our “logic” more than we might care to admit.
Which leads us to #3 in the secret rules of selling…
After people choose to buy something to satisfy an emotion they use their logic (their reasoning) to justify the purchase they WANT to make.
Always remember: A) emotions first B) reasons second
The logic to justify a purchase comes AFTER the emotional attachment to the product/service has been established. If a product doesn’t appeal to you emotionally first then you never move forward to the point of using logic to justify making a purchase. It’s that simple.
You buy something because of what you believe it’s going to “do” for you. Like... make you better looking ... be richer ... be more productive ... or more comfortable ... or make your life easier in some way - - etc. The idea of these things tends to make us “feel” better.
Ever go into a Starbucks and buy a super-sugary triple chocolate pastry and a double latte smothered in whip cream?
No? Okay. A banana split? Sure!
Why?
It's not healthy for you. Treats like that can give you diabetes. But if you like ice cream... or coffee and pastry you don’t care. It tastes good!
Mmmmmm.
It FEELS good too. That kind of purchase isn't rational. It’s about feelings. Taste. Smell. The sugar-rush. A feeling of satisfaction in your belly.
The secret rules of selling dictate that your sales copy must first be aimed at your prospect’s emotions.
Logic does play a role. But only after the emotiona
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/37591/atriclecheck-The-Secret-Rules-of-Selling.html">The Secret Rules of Selling</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/37591/atriclecheck-The-Secret-Rules-of-Selling.html]The Secret Rules of Selling[/url]
Related Articles:
Career Advice - Nothing Happens Until You Sell Yourself! How To Promote Your Career
Vocational Expert's 7 Proposals to Solve the Unemployment Problem
Bookmark it:
|