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  • Will You Add? - Sales Words To Use & To Avoid

    The Professor Makes A Minus Power Move
    If you think the power move has costs, consider the alternative. We are talking -- four friends -- bringing one another up to date on our personal and professional lives.David
    d phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combi

    The Magnificent Power of the Press Release
    However large your company might be and whatever services or products it provides, it must always communicate with its customers. It should gain publicity and credibility. One of th
    I come from a long line of communicators, salespeople, entrepreneurs, and even one telegraph operator.

    All of them took language very seriously, and if you look at how they did in their careers, it worked out pretty well for them.

    With this legacy in mind, please pardon me if I also show sensitivity to the impact of language. It's in my genes!

    I suppose, if you want to be a word-nerd, it doesn’t hurt having a Ph.D. from the Annenberg School For Communication, at USC. (Occasionally, it can even get you some football tickets!)

    Anyway, I’ve had such great responses to my articles about wimpy versus winning sales language that I thought I’d treat you to more examples of sales words to use and to avoid.

    Typically, it is good sense to avoid using these weak-at-the-knees, trembling, weasel words and phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combin

    Common Budgeting Mistakes and How to Avoid Them
    Great business ideas and bold marketing plans are useless if you do not budget carefully. In this article we explore some of the most common budgeting mistakes and how you can avoid
    ed out pretty well for them.

    With this legacy in mind, please pardon me if I also show sensitivity to the impact of language. It's in my genes!

    I suppose, if you want to be a word-nerd, it doesn’t hurt having a Ph.D. from the Annenberg School For Communication, at USC. (Occasionally, it can even get you some football tickets!)

    Anyway, I’ve had such great responses to my articles about wimpy versus winning sales language that I thought I’d treat you to more examples of sales words to use and to avoid.

    Typically, it is good sense to avoid using these weak-at-the-knees, trembling, weasel words and phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combi

    Who Showed Up At Your Customer Today?
    Your customer may be satisfied with your product or service, but are they satisfied with you? Do they see you as a valuable contributor to their success? Do they believe you unders
    hurt having a Ph.D. from the Annenberg School For Communication, at USC. (Occasionally, it can even get you some football tickets!)

    Anyway, I’ve had such great responses to my articles about wimpy versus winning sales language that I thought I’d treat you to more examples of sales words to use and to avoid.

    Typically, it is good sense to avoid using these weak-at-the-knees, trembling, weasel words and phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combi

    How To Create A Media Frenzy - The Mark Latham Way
    If you're in Australia at the moment it is hard to miss the media frenzy created by the release of a new book described as "the biggest political news story of the year".Forme
    us winning sales language that I thought I’d treat you to more examples of sales words to use and to avoid.

    Typically, it is good sense to avoid using these weak-at-the-knees, trembling, weasel words and phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combi

    How Can I Make It In The Stained Glass Business?
    Recently, one of the best stained glass supply and teaching centers in Salt Lake City, closed their doors. They were very aggressive and well run. They had been in business for over
    d phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combinations:

    What we’ll do is…

    What we do…

    What we’re doing…

    I’m sure you’ll find…

    Definitely…

    Certainly…

    This will just take a second…

    I’m a strong believer in the “Try it, you’ll like it!” approach to selling, and so I encourage you to put these improved words to use, every day, in your presentations.

    And then tell me how you do, okay?

    Dr. Gary S. Goodman © 2006

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