Tags |
|
|
Links |
|
|
Will You Add? - Selling Luxury Products in a Dog's World
Here are some quick tips to help make your cover letters grab attention in today's competitive job market:-- never begin the letter, or any paragraph with the word “I.” Instead, describe yourself in a more useful way, like “As a senior Mechanical Engineering major at XYZ University, I am searching...”-- the entire cover letter should be no more than three or four paragraphs long and no paragraph should be more than about five or six lines.
Most importantly, understand what designer products mean in the pet world. A handbag pet carrier for example should have an average price point of $600.00+. In pet clothing, an average price point of over $150.00, and pet beds should be at an average price point of over $400.00. Too many vendors are promoting designer products which in reality are poor in quality and construction and are priced well below a designer price point. Be cautious of what you carry in your store that is featured as designer as this can very well turn away the client that you are looking to attract. Most importantly, staff your store with people that understand how to attract, sell and
Every businessman knows that the key to turning customers into raving fans is to give exceptional customer service, to provide not only for the customer's needs but for their every want and desire even before they know that they have a want or desire. What eludes many business owners is how to provide that level of customer service. Literally hundreds of books have been written and seminars sold on how to improve customer service. Experts have employees im
Pet owners are now professional couples who are opting for pets versus children, retired couples and empty nesters. All with disposable income to spend on their furry little friend.
The fastest growing category with the most opportunity for growth is luxury for pets. After all, now we can get a massage for our pets, an aromatherapy spa treatment, doggy day care is a must in the city and you can even have them picked up by a Rolls Royce to take them for their weekly manicure pawdicure. Even luxury hotels are now offering special menus for our furry companions.
For pet retailers, it is important to understand what the expectations are of the luxury client. Who is the luxury client and what is it that they have come to expect?
The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. She stays in 4 and 5 star hotels. She eats at the finest restaurants. She wears designer and she shops designer boutiques because of the experience. She is not price resistent. So what is the experience that she expects you ask?
1. Know her name when she enters the store. Make sure that you and your staff know and understand her lifestyle. She expects service and expects to be waited on.
2. The luxury client expects to work with knowledgable fashion oriented sales associates that understand how to sell a luxury product and are knowledgable in features, advantages and benefits. These sales associates also have an appreciation for luxury items and often purchase for themselves. Associates such as these are seen as credible sources to these clients.
3. Luxury is about an experience. The experience takes them away from their everyday world. The experience may include a glass of champagne or wine, cheese and crackers or tea and scones. A beautiful scent and soothing music as they enter into the environment helps to enhance the experience.
4. Merchandising a luxury product involves a clean presentation of the merchandise that is dust free and featured beautifully in the boutique. Lighting that highlights the product is critical to enhancing the shopping experience.
5. Follow through and communication with the client is paramount. This would include a thank you note after she purchases or stops by the store. Calling her when new product arrives. Calling her on her birthday, knowing important events in her life such as her anniversary, knowing the name of her husband and children. All are about the personal attention and care that you and your team provide.
Most importantly, understand what designer products mean in the pet world. A handbag pet carrier for example should have an average price point of $600.00+. In pet clothing, an average price point of over $150.00, and pet beds should be at an average price point of over $400.00. Too many vendors are promoting designer products which in reality are poor in quality and construction and are priced well below a designer price point. Be cautious of what you carry in your store that is featured as designer as this can very well turn away the client that you are looking to attract. Most importantly, staff your store with people that understand how to attract, sell and
Most good negotiators will suggest that you find common ground with the other party. This maybe a wise tactic and generally can work well. Yet, if you find this tactic being used on you, you might wish to have a strategy to make it very tough for the other person to find common ground.The best method I have found was to ask the other party; “you seem to be trying to find common ground so that we can move forward in our negotiations, is that true?” If t
For pet retailers, it is important to understand what the expectations are of the luxury client. Who is the luxury client and what is it that they have come to expect?
The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. She stays in 4 and 5 star hotels. She eats at the finest restaurants. She wears designer and she shops designer boutiques because of the experience. She is not price resistent. So what is the experience that she expects you ask?
1. Know her name when she enters the store. Make sure that you and your staff know and understand her lifestyle. She expects service and expects to be waited on.
2. The luxury client expects to work with knowledgable fashion oriented sales associates that understand how to sell a luxury product and are knowledgable in features, advantages and benefits. These sales associates also have an appreciation for luxury items and often purchase for themselves. Associates such as these are seen as credible sources to these clients.
3. Luxury is about an experience. The experience takes them away from their everyday world. The experience may include a glass of champagne or wine, cheese and crackers or tea and scones. A beautiful scent and soothing music as they enter into the environment helps to enhance the experience.
4. Merchandising a luxury product involves a clean presentation of the merchandise that is dust free and featured beautifully in the boutique. Lighting that highlights the product is critical to enhancing the shopping experience.
5. Follow through and communication with the client is paramount. This would include a thank you note after she purchases or stops by the store. Calling her when new product arrives. Calling her on her birthday, knowing important events in her life such as her anniversary, knowing the name of her husband and children. All are about the personal attention and care that you and your team provide.
Most importantly, understand what designer products mean in the pet world. A handbag pet carrier for example should have an average price point of $600.00+. In pet clothing, an average price point of over $150.00, and pet beds should be at an average price point of over $400.00. Too many vendors are promoting designer products which in reality are poor in quality and construction and are priced well below a designer price point. Be cautious of what you carry in your store that is featured as designer as this can very well turn away the client that you are looking to attract. Most importantly, staff your store with people that understand how to attract, sell and
When you are being interviewed it is very important that you give out the right signals. These can be provided by your positive body language.Body language is a very important part of any communication. Body or non-verbal language might be defined as "what we say without saying anything". Much of the impact you create at interview is based on your non-verbal presentation. While words can deceive -- many people don't mean what they say or say what they
1. Know her name when she enters the store. Make sure that you and your staff know and understand her lifestyle. She expects service and expects to be waited on.
2. The luxury client expects to work with knowledgable fashion oriented sales associates that understand how to sell a luxury product and are knowledgable in features, advantages and benefits. These sales associates also have an appreciation for luxury items and often purchase for themselves. Associates such as these are seen as credible sources to these clients.
3. Luxury is about an experience. The experience takes them away from their everyday world. The experience may include a glass of champagne or wine, cheese and crackers or tea and scones. A beautiful scent and soothing music as they enter into the environment helps to enhance the experience.
4. Merchandising a luxury product involves a clean presentation of the merchandise that is dust free and featured beautifully in the boutique. Lighting that highlights the product is critical to enhancing the shopping experience.
5. Follow through and communication with the client is paramount. This would include a thank you note after she purchases or stops by the store. Calling her when new product arrives. Calling her on her birthday, knowing important events in her life such as her anniversary, knowing the name of her husband and children. All are about the personal attention and care that you and your team provide.
Most importantly, understand what designer products mean in the pet world. A handbag pet carrier for example should have an average price point of $600.00+. In pet clothing, an average price point of over $150.00, and pet beds should be at an average price point of over $400.00. Too many vendors are promoting designer products which in reality are poor in quality and construction and are priced well below a designer price point. Be cautious of what you carry in your store that is featured as designer as this can very well turn away the client that you are looking to attract. Most importantly, staff your store with people that understand how to attract, sell and
How many of you have ever had to deal with an unhappy client or customer? What did you do? Did you feel prepared to deal with the unhappy client or customer? Yes, sooner or later, in every business there appears the unhappy client or customer. They are dissatisfied with your service or product. The issue of dissatisfaction may be real or only a perception, but if it is perceived it is believed and there is a problem. Ah, but Your Strategic Thinking Coac
4. Merchandising a luxury product involves a clean presentation of the merchandise that is dust free and featured beautifully in the boutique. Lighting that highlights the product is critical to enhancing the shopping experience.
5. Follow through and communication with the client is paramount. This would include a thank you note after she purchases or stops by the store. Calling her when new product arrives. Calling her on her birthday, knowing important events in her life such as her anniversary, knowing the name of her husband and children. All are about the personal attention and care that you and your team provide.
Most importantly, understand what designer products mean in the pet world. A handbag pet carrier for example should have an average price point of $600.00+. In pet clothing, an average price point of over $150.00, and pet beds should be at an average price point of over $400.00. Too many vendors are promoting designer products which in reality are poor in quality and construction and are priced well below a designer price point. Be cautious of what you carry in your store that is featured as designer as this can very well turn away the client that you are looking to attract. Most importantly, staff your store with people that understand how to attract, sell and
As indicated in my previous TQM article titled: TQM Implementation Project published on May 13, 2006 02:48:20 pm, In my last article Part 3a, I have shared issues pertaining to Data Collection, Trend Charting and Pareto Analysis. In this article, I will deal with Fish-bone Diagram and Why-Why Analysis in the D.A.I.C. Methodology.Just to recap, tools used in the ANALYZE Phase are:Data Collection | Trend Charting | Pareto Analys
Most importantly, understand what designer products mean in the pet world. A handbag pet carrier for example should have an average price point of $600.00+. In pet clothing, an average price point of over $150.00, and pet beds should be at an average price point of over $400.00. Too many vendors are promoting designer products which in reality are poor in quality and construction and are priced well below a designer price point. Be cautious of what you carry in your store that is featured as designer as this can very well turn away the client that you are looking to attract. Most importantly, staff your store with people that understand how to attract, sell and grow a luxury client base.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/37765/atriclecheck-Selling-Luxury-Products-in-a-Dogs-World.html">Selling Luxury Products in a Dog's World</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/37765/atriclecheck-Selling-Luxury-Products-in-a-Dogs-World.html]Selling Luxury Products in a Dog's World[/url]
Related Articles:
Career Advice: How To Fire Someone
Problems Fundraising? Not Anymore!
Bookmark it:
|