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  • Will You Add? - Freelancers, Sub-contactors, and Creative Folks: A Testimonial is Worth 100 Cold Calls!

    How To Have A Great Sales Career
    Selling isn’t just a game of words but it is also an art of the higher path of communication. A single word spoken can either make or break a deal when it comes to the art of selling products. So are you ready to uncover the secrets of hardcore salesmanship?To a salesman, selling is the art of living that is conducted with a whole lot of confidence. Without confidence, all the sensational vocabulary goes down t
    ere is nothing wrong with that and most clients are honored you asked them. The best testimonials are ones that show a measurable goal has been reached and uses language that your potential clients can identify with.

    For example, here is a testimonial

    Knowledge Management
    Knowledge management is an upcoming field of management, which focuses on maximizing business performance by making the most of the synergy between people, processes and technology.It deals with issues critical to organizational adaptation, endurance and expertise in the wake of progressively more sporadic changes in the environment. In effect, it stands for organizational processes that engage a synergistic combi
    If you hate cold calling, and even if you don't, you should start capitalizing on the work you’ve already done.

    So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.”

    Well of course it’s self promotional! That’s what good marketing is!

    When you are finished a project for a client, why not capture that moment in the client's own words to use for showing potential clients the value of your services? Testimonials are even more crucial for creative businesses because it is more difficult for the average person to set a value on most arts related items and services. Seeing others talk about the value of working with you will help them more readily understand the value of your work.

    If your client doesn’t come running to you with a testimonial, then ask her for one. There is nothing wrong with that and most clients are honored you asked them. The best testimonials are ones that show a measurable goal has been reached and uses language that your potential clients can identify with.

    For example, here is a testimonial

    Performance Management - By Assuming Nothing
    Unhappy as Jenny undoubtedly was, she held on very tightly to her job. After all, she had worked her way up over the years to the supervisory role she was in - and she wasn't going to let go. Yet it was clear that she was unhappy, under pressure and unsure of what she could do to make things better. For her business and more so, for herself. For me, she was letting me down in a number of ways and my inability to reso
    ative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.”

    Well of course it’s self promotional! That’s what good marketing is!

    When you are finished a project for a client, why not capture that moment in the client's own words to use for showing potential clients the value of your services? Testimonials are even more crucial for creative businesses because it is more difficult for the average person to set a value on most arts related items and services. Seeing others talk about the value of working with you will help them more readily understand the value of your work.

    If your client doesn’t come running to you with a testimonial, then ask her for one. There is nothing wrong with that and most clients are honored you asked them. The best testimonials are ones that show a measurable goal has been reached and uses language that your potential clients can identify with.

    For example, here is a testimonial

    Life Insurance – It's Your Job to Plan for the Future
    Just to get you up to speed, there are basically two different kinds of life insurance – term life insurance, which insures you for a set number of years, and whole life insurance, which insures you for the rest of your life. Both of these kinds of life insurances can do more than just financially help your beneficiary in the event of your death (for example, certain types of both kinds of policies allow you to “cash in
    t for a client, why not capture that moment in the client's own words to use for showing potential clients the value of your services? Testimonials are even more crucial for creative businesses because it is more difficult for the average person to set a value on most arts related items and services. Seeing others talk about the value of working with you will help them more readily understand the value of your work.

    If your client doesn’t come running to you with a testimonial, then ask her for one. There is nothing wrong with that and most clients are honored you asked them. The best testimonials are ones that show a measurable goal has been reached and uses language that your potential clients can identify with.

    For example, here is a testimonial

    This Old Business
    Not long ago I was asked to come out and take a look at a business that had been around for about 10 years... but the owner was frustrated with the amount of money he was making.Here is the story of a natural food retail store located in New York State.The business itself is located in western New York State, within a small village. It sits upon one of the “main drags” going through the village and probabl
    lue on most arts related items and services. Seeing others talk about the value of working with you will help them more readily understand the value of your work.

    If your client doesn’t come running to you with a testimonial, then ask her for one. There is nothing wrong with that and most clients are honored you asked them. The best testimonials are ones that show a measurable goal has been reached and uses language that your potential clients can identify with.

    For example, here is a testimonial

    Is It OK To Fire A Customer...?
    Or is the customer always right? That's what you've always been told. If you’re in business, you know how ridiculous that statement is. The customer isn’t always right, the customer is often wrong. Worse yet, you know it, he knows it, and he knows you know. However, that is not the reason you fire a customer.Sometimes a confrontational attitude is just a way for a customer to save face when he knows it was hi
    ere is nothing wrong with that and most clients are honored you asked them. The best testimonials are ones that show a measurable goal has been reached and uses language that your potential clients can identify with.

    For example, here is a testimonial I received from a client who is an artist:

    “I just recently got back from a job I did up in Cape Cod worth over $11,000 and it is because I used the techniques I learned from you to turn a consultation into my biggest job ever.” -Amy Ketteran, Ketteran Studios

    Here's another example of a testimonial I received from a corporate client:

    "My improved confidence/speaking skills has helped my career as well as Verizon Connected Solutions since we are now working on developing partnerships/joint ventures with some large manufacturers and I am involved with seminars to promote these potential partnerships. Since I began working with Kirstin I’ve had several speaking opportunities and I can tell you her methods work. In fact, because of my work with Kirstin, I gave testimony in court that caused VCS to win a nearly $1 million lawsuit with customer who refused to pay. I can’t thank Kirstin enough!" -Ed Ruby, Director of Business Operations Verizon Connected Solutions

    If you have testimonials, but

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