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Will You Add? - Touchdown! Closing Skills for Successful Selling
In today's competitive job market, a first class resume is an essential tool for winning an interview. The way in which you present your skills, achievements and experience on paper will profoundly affect the way in which a hiring company considers your application.An expertly crafted resume not only captures the attention of its reader through careful attention to layout and formatting; it also targets the specific needs of the potential employer by matching and highlighting your abilities and backgro
Getting the win
By most measures 2003 was a successful season for Brett Favre. He passed Dan Marino and climbed into second place on the NFL's all-time list for postseason touchdown passes. He surpassed Marino in all-time postseason passing yards, moving into third place in the record books. Favre extended his NFL record for consecutive postseason games with a touchdown pass to 15, and pushed his NFL rec
It is important to insure that Click Ad Equalizer is the right choice to improve the effectiveness of your advertising and marketing campaign. In my experience, the best way to accomplish that goal is to examine the features of the proposed system and develop questions related to them. Listed below are six questions which sum up what a potential purchaser is looking for. There features will substantially beef up his/her sales and marketing program.Does your marketing program have the objective of :
Just one play. In sports bars and living rooms across the country jaws drop when Eagles quarterback Donovan McNabb completes a 28-yard pass to Freddie Mitchell, and the Eagles get the first down. They kick a game-tying field goal and force the Packers to dig in for overtime.
Philadelphia receives the ball. After struggling for little gain the Eagles punt it away. Green Bay’s task is simple. Keep the ball on the ground and advance into field goal range. Favre takes the snap, drops back, and inexplicably heaves a long pass... into double coverage. Into the hands of Eagle Brian Dawkins. Into history. Philadelphia marches into field goal range and kicks an easy three to win. Game over. Lights out. Thank you for playing.
The Packers lost because they didn’t close. They played well, but in the end it came down to the fact that they didn’t close and the Eagles did.
More than just preparation
Talent, tools and preparation are vital to the success of NFL players and sales professionals. But in order to change buying habits, we must also incorporate closing into the natural life of our sales presentations.
In simplest terms, a close is an agreement to take the next step together. What you close for varies based on your overall objectives and your history with a customer.
Have you ever seen a football team attempt a one hundred-yard touchdown pass? Not likely. Both players and coaches understand that a touchdown is the last of a series of plays, each designed to bring the team closer to the goal line, which increases their chances of a successful touchdown attempt, which brings them closer to their ultimate goal of winning the game. Every play is important.
It’s the same principle in sales. If you try to close a sales call without first executing a customer-focused presentation, you’re probably not going to be very successful. However, as the Packers found out on that crisp January day, you can execute a lot of good plays well, but if you fail to close, you don’t get the win.
The clock is ticking...
Green Bay legend Vince Lombardi once said, “The Green Bay Packers never lost a game. They just ran out of time.” In all likelihood, the Packers assumed that their three-point lead was safe with just over a minute left on the clock and Philadelphia deep in their own territory. The win (close) was assumed. As Packer Al Harris said later, “Fourth-and-26 yards, that's like fourth-and-forever.” That assumption cost Green Bay the game. It may cost you a sale.
An effective close is carefully crafted to answer these questions: What am I going to do? What are you going to do? What is the expected outcome? When you close by gaining a commitment, you make the touchdown. Because at the end of the day, someone has closed the customer. Shouldn’t it be you?
Getting the win
By most measures 2003 was a successful season for Brett Favre. He passed Dan Marino and climbed into second place on the NFL's all-time list for postseason touchdown passes. He surpassed Marino in all-time postseason passing yards, moving into third place in the record books. Favre extended his NFL record for consecutive postseason games with a touchdown pass to 15, and pushed his NFL reco
Among many things, Donald Trump is a successful businessman and an extremely wealthy individual. Donald Trump is perceived by the mass public as a true corporate King. The question is who are all these people that competed so fiercely against each other during the hour that the Apprentice show was broadcasted and why did they strive to prove their skills so as to secure their position in his empire? One might support that they are the products of America's powerful media networks, the gladiators of our postmodern
The Packers lost because they didn’t close. They played well, but in the end it came down to the fact that they didn’t close and the Eagles did.
More than just preparation
Talent, tools and preparation are vital to the success of NFL players and sales professionals. But in order to change buying habits, we must also incorporate closing into the natural life of our sales presentations.
In simplest terms, a close is an agreement to take the next step together. What you close for varies based on your overall objectives and your history with a customer.
Have you ever seen a football team attempt a one hundred-yard touchdown pass? Not likely. Both players and coaches understand that a touchdown is the last of a series of plays, each designed to bring the team closer to the goal line, which increases their chances of a successful touchdown attempt, which brings them closer to their ultimate goal of winning the game. Every play is important.
It’s the same principle in sales. If you try to close a sales call without first executing a customer-focused presentation, you’re probably not going to be very successful. However, as the Packers found out on that crisp January day, you can execute a lot of good plays well, but if you fail to close, you don’t get the win.
The clock is ticking...
Green Bay legend Vince Lombardi once said, “The Green Bay Packers never lost a game. They just ran out of time.” In all likelihood, the Packers assumed that their three-point lead was safe with just over a minute left on the clock and Philadelphia deep in their own territory. The win (close) was assumed. As Packer Al Harris said later, “Fourth-and-26 yards, that's like fourth-and-forever.” That assumption cost Green Bay the game. It may cost you a sale.
An effective close is carefully crafted to answer these questions: What am I going to do? What are you going to do? What is the expected outcome? When you close by gaining a commitment, you make the touchdown. Because at the end of the day, someone has closed the customer. Shouldn’t it be you?
Getting the win
By most measures 2003 was a successful season for Brett Favre. He passed Dan Marino and climbed into second place on the NFL's all-time list for postseason touchdown passes. He surpassed Marino in all-time postseason passing yards, moving into third place in the record books. Favre extended his NFL record for consecutive postseason games with a touchdown pass to 15, and pushed his NFL rec
By now your prospective attendees know who you are, they know what your event is all about and they want to attend. Don't send your prospects running by sending them to what is obviously someone else's website. 'Integrated' means 'Easy'In one of my previous articles I wrote about making it easy for your prospects to register with you. One major part of making your registration process easier on your registrants is to blur the line between your business, your promotional materials, an
In simplest terms, a close is an agreement to take the next step together. What you close for varies based on your overall objectives and your history with a customer.
Have you ever seen a football team attempt a one hundred-yard touchdown pass? Not likely. Both players and coaches understand that a touchdown is the last of a series of plays, each designed to bring the team closer to the goal line, which increases their chances of a successful touchdown attempt, which brings them closer to their ultimate goal of winning the game. Every play is important.
It’s the same principle in sales. If you try to close a sales call without first executing a customer-focused presentation, you’re probably not going to be very successful. However, as the Packers found out on that crisp January day, you can execute a lot of good plays well, but if you fail to close, you don’t get the win.
The clock is ticking...
Green Bay legend Vince Lombardi once said, “The Green Bay Packers never lost a game. They just ran out of time.” In all likelihood, the Packers assumed that their three-point lead was safe with just over a minute left on the clock and Philadelphia deep in their own territory. The win (close) was assumed. As Packer Al Harris said later, “Fourth-and-26 yards, that's like fourth-and-forever.” That assumption cost Green Bay the game. It may cost you a sale.
An effective close is carefully crafted to answer these questions: What am I going to do? What are you going to do? What is the expected outcome? When you close by gaining a commitment, you make the touchdown. Because at the end of the day, someone has closed the customer. Shouldn’t it be you?
Getting the win
By most measures 2003 was a successful season for Brett Favre. He passed Dan Marino and climbed into second place on the NFL's all-time list for postseason touchdown passes. He surpassed Marino in all-time postseason passing yards, moving into third place in the record books. Favre extended his NFL record for consecutive postseason games with a touchdown pass to 15, and pushed his NFL rec
Subscribing to the old adage “two minds are better than one”, mastermind groups employ the use of like-minded people who come together to challenge one another, create and implement objectives, and to brainstorm ideas in order to support each other in the pursuit of a common goal. Like rungs on a ladder, each member of a mastermind group aids and sustains the others in his or her climb towards their objective.Mastermind groups were formerly introduced by Napoleon Hill, an American author and one of the fir
The clock is ticking...
Green Bay legend Vince Lombardi once said, “The Green Bay Packers never lost a game. They just ran out of time.” In all likelihood, the Packers assumed that their three-point lead was safe with just over a minute left on the clock and Philadelphia deep in their own territory. The win (close) was assumed. As Packer Al Harris said later, “Fourth-and-26 yards, that's like fourth-and-forever.” That assumption cost Green Bay the game. It may cost you a sale.
An effective close is carefully crafted to answer these questions: What am I going to do? What are you going to do? What is the expected outcome? When you close by gaining a commitment, you make the touchdown. Because at the end of the day, someone has closed the customer. Shouldn’t it be you?
Getting the win
By most measures 2003 was a successful season for Brett Favre. He passed Dan Marino and climbed into second place on the NFL's all-time list for postseason touchdown passes. He surpassed Marino in all-time postseason passing yards, moving into third place in the record books. Favre extended his NFL record for consecutive postseason games with a touchdown pass to 15, and pushed his NFL rec
The world is racing towards seamless commerce and instant communications. Fast computers and networks provide the grease.But people design the business processes we use. And sometimes, someone puts sand in the grease.A local college ordered two copies of my video-based learning programs. They had my pricelist and knew exactly what they wanted. I was the only supplier.But their Finance Department insisted upon sending a ‘request for quotation’, then receiving a ‘written proposal’ so they could
Getting the win
By most measures 2003 was a successful season for Brett Favre. He passed Dan Marino and climbed into second place on the NFL's all-time list for postseason touchdown passes. He surpassed Marino in all-time postseason passing yards, moving into third place in the record books. Favre extended his NFL record for consecutive postseason games with a touchdown pass to 15, and pushed his NFL record for most consecutive starts at quarterback to 208.
Clearly, the three-time MVP is a player with the talent, tools and preparation to win. But his team’s failure to close is what made the difference. Favre will be remembered as a champion, but he will never have another chance to win that game.
When evaluating whether you’ve done enough to meet your objective, ask yourself, “Did I close?” That could be the difference between winning and losing.
Copyright ©2005 by Sally Bacchetta. All rights reserved.
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