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Will You Add? - Your Clients Buying What You're Selling
To survive, a company must satisfy different groups, refereed as stakeholders. These include stockholders, employees, customers, and society at large. In the short term, the aims of these groups conflict. Stockholders want additional sales and increased productivity, which will result in higher profits and a higher return on investment. Employees want additional compensation. Customers want lower prices. Society at large would like to see increased corporate taxes or corporate involvement in social functions. In the l
Are you the rebel—mouthy and opinionated? Do you like the thrill of change, always eager for the next new venture? Is your idea of security to never be the victim of a corporation’s downsizing or reengineering? Are you a fiercely independent risk-taker who can comfortably handle the uncertainty of being responsible for your own paycheck?Answering “yes” to all these questions put me squarely in the entrepreneurial ring more than two decades ago, and I can honestly say I’ve never been happier. Or richer. Or more
"I feel a little stuck," she shared in our last call. "Every time I try running another ad or sending another mailer, I only generate enough new work to make up for the additional cost I've expended. I can't hire an additional employee until I get more work, but I can't seem to get more work. I really want to make more income for myself and my family and think I could do it if I could just get some of these new marketing strategies to work out."
My next question threw her -- "What are you selling?" "What do you mean? I'm selling cleaning services," she responded. "No, what are you REALLY selling? Or look at it this way, what are your clients buying?"
It took a couple more rounds before she understood what I meant. Many service business owners run out to the marketplace without a clear understanding of what they are selling or what their clients are buying. After awhile, they start getting clients by the shear fact that they've approached enough people to generate some interest. The problem comes once they've reached a
Shrink wrap machines use plastics to protect items from moisture and dirt during storage or transport. The plastic film is wrapped around the item and then the film is heated. It shrinks and conforms to the shape of the item, forming a barrier between the product and outside hazards. Shrink wrap systems may be small and manually operated for the home business, or large-scale automated machines used by shipping companies. Automatic machines can process more items and hour than their smaller counterparts.DVDs can
"I feel a little stuck," she shared in our last call. "Every time I try running another ad or sending another mailer, I only generate enough new work to make up for the additional cost I've expended. I can't hire an additional employee until I get more work, but I can't seem to get more work. I really want to make more income for myself and my family and think I could do it if I could just get some of these new marketing strategies to work out."
My next question threw her -- "What are you selling?" "What do you mean? I'm selling cleaning services," she responded. "No, what are you REALLY selling? Or look at it this way, what are your clients buying?"
It took a couple more rounds before she understood what I meant. Many service business owners run out to the marketplace without a clear understanding of what they are selling or what their clients are buying. After awhile, they start getting clients by the shear fact that they've approached enough people to generate some interest. The problem comes once they've reached
Most politically correct folks cringe when we talk about Machiavellian Management as in the Western World we are more into a win/win situation than any sort of dog-eat-dog attack style business negotiation or management. Nevertheless, cheating, lying, deceit and positioning for your advantage is consider Business a Usual in many nations and the American Entrepreneur who thinks it is not has got some hard lessons to be learned if he does business over seas.You see, Machiavellian Style Management Very Popular Ove
My next question threw her -- "What are you selling?" "What do you mean? I'm selling cleaning services," she responded. "No, what are you REALLY selling? Or look at it this way, what are your clients buying?"
It took a couple more rounds before she understood what I meant. Many service business owners run out to the marketplace without a clear understanding of what they are selling or what their clients are buying. After awhile, they start getting clients by the shear fact that they've approached enough people to generate some interest. The problem comes once they've reached
Shipping packages internationally can be tedious. Each country sets its own regulations for what can be imported and what documentation is required for customs. Even shipments to Canada and Mexico require customs documentation (what ever happened to NAFTA?). The most common customs documentation may include:1) commercial invoice - this document details the contents of the package, including a description of the item(s), value, weight, quantity, shipper, and receiver (i.e., "consignee")2) power of attorne
It took a couple more rounds before she understood what I meant. Many service business owners run out to the marketplace without a clear understanding of what they are selling or what their clients are buying. After awhile, they start getting clients by the shear fact that they've approached enough people to generate some interest. The problem comes once they've reached
There isn’t a better timeHave you defined and written down exactly what you want in your vocational life? Have you talked about it with others? Now is a perfect time to follow your heart and become a magnet for your dreams.Give yourself permission to live the life you chooseThis is harder than you might think. There are many obstacles to cross before doing the work you love. These include financial concerns, relationship concerns and family concerns; the list is endless.Your life is not en
It's like golf. Anyone can learn to hit the ball and, if given enough strokes, get it in the hole. They can even become pretty good ... but only sometimes. The rest of the time, they are hooking or slicing uncontrollably. They never play a consistent game. The key to success in golf is technique. If you do the right things consistently, you’ll play a good game every time (well, almost!).
In business, it’s the same thing – you need to do the right things consistently. Almost anyone can learn how to make a sale. It might not be in record speed or at a profit, but they can make the sale. The key is in being able to generate sales consistently up to and beyond your plateau.
Linda thought she was selling cleaning services, but upon closer investigation over the next couple of weeks, she learned that her clients were buying something a lot different. Based on surveys she conducted with her current clients, she learned that they hired her because they were buying:
- more time to spend with their spouse & children
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