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Will You Add? - Long Sales Letters vs. Short Sales Letters
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself to de
Guideline #2) OMIT NEEDLESS WORDS.
This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really sho
An interviewer’s mission is to assess your qualifications compared to the other candidates interviewed. Asking you questions is their way of accomplishing that mission. Preparing meaningful responses in advance is your way of impressing the interviewer.Be prepared to talk about your skills, competencies, qualifications and accomplishments especiall
I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I've learned that if you follow three guidelines, the issue of length will become almost irrelevant.
Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.
Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to know.
Guideline #2) OMIT NEEDLESS WORDS.
This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really shou
Specialized manual labor is becoming scarcer nowadays, generating a severe workforce crisis among companies that require specialized manual laborers. Due to the pronounced gaps in specialized manual workforce fields, a lot of major industrial companies are interested in hiring a wide range of certified manual workers in present. Blue collar Trade qualified
I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I've learned that if you follow three guidelines, the issue of length will become almost irrelevant.
Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.
Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to know.
Guideline #2) OMIT NEEDLESS WORDS.
This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really sho
Are you surprised that the fear of public speaking is the number one fear of our society – probably not. In fact if you are reading this you most likely suffer from this fear just like so many others.Have you ever thought how strange it is that people who speak comfortably to a group of peers are paralyzed with fear when a lectern and a microphone a
Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.
Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to know.
Guideline #2) OMIT NEEDLESS WORDS.
This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really sho
The urban wear market is picking up steam, as its appeal spreads beyond the confines of the urban market.Spreading due to the popularity of rap music, rap inspired video games, and films featuring rap artists, the urban wear market has been steadily rising.Many retailers have been trying to increase their sales by tapping into this lucrative m
Guideline #2) OMIT NEEDLESS WORDS.
This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really sho
I was watching the news last week and heard one of the news anchors quoting a recent study that said that people perceive that being well-liked in the workplace is more important than being competent.I hope that this feeling isn’t actually reality when it comes to important careers such as the medical profession.Certainly, I’d rather have an u
Guideline #2) OMIT NEEDLESS WORDS.
This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really should read this small but influential book.)
Anything that doesn't have a direct purpose or work toward winning over your prospect should be cut out. I don't care how much you want to tell them about what a great reputation your company has and how successful you were last year. Unless that information takes the reader one step closer to buying (admittedly, sometimes it does), cut it.
Do the research and know your target audience. Then, write with their needs in mind. Write everything your prospects want and need to read, but write ONLY what they want and need to read. Cut the rest.
Guideline #3) TEST. TEST. TEST.
This is the best indicator of how long your sales letter should be. If you don't like to test, you have to rely on luck. Not a good idea. Put together the best sales letter you can with everything a prosp
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