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Will You Add? - How to Sell Your Products Without Competition
In many small and medium sized businesses there is little or no strategy to improve the fortunes of the organization. This may happen in good times as well as bad and may result from a belief that: If it is not broke don’t fix itThe business is in a niche market with no competitionNo skills are available in-house to make proposed changesThe business owner is retiring – it will be someone else’s problem And so onThe lack of a desire to con
Your Own Shows
With a little more work, you can organize your own shows where you can be certain you'll be the only vendor in your niche. Examples of these are home parties, open studio sales at your studio or home, and fundraiser shows where you donate a portion of the proceeds to a designated charity. You can also cooperate with other vendors to set up bigger shows, and profit from each other's customer lists.
You might do very well at an event with a ready-made huge crowd, such as a high school football game. Secure permission ahead of time to set up a booth presenting your product, and donate
Robert Kiyosaki, author of Rich Dad Poor Dad, spoke often of how important it was to be financially free in this generation. Many of us have chosen to deny our fates and to choose a life full of success, by choosing financial freedom over financial security. While most know that on this journey, we have all learned that success is not a destination it is a journey. By mastering the keys to be financially free, one knows that it is very important to know how to create residual income, or
Before signing up for any show, ask the promoter how many other vendors in your niche will have booths. And if possible, find out what kinds of these items will be represented at the show. Even if you have to dig a little for this information, it's worthwhile to find out in advance whether the show is likely to be profitable for you.
For example, my medium is jewelry, which is usually the most competitive field at any show. And because of the overcrowding in this niche, many jewelry artists price the jewelry in their booth so low that it's hard for them (or any of the other jewelers at that show) to make any sales at a worthwhile profit. No one benefits from that kind of venue.
But I've found out how I can easily get my fair share of the jewelry market by finding less competitive shows for selling my work. Here are some suggestions for shows where you can find eager buyers for your products and likely no other competing vendors:
Local Expos and Events
Many organized events in your area involve wholesale or retail vendors selling their products in booths. These events are usually well promoted and attended, and may be unlikely to have other vendors in your niche. Examples of this type of event include a women's career expo, a home improvement show, a health fair, a business expo, and virtually any trade show.
Other unusual events that can be great prospects for selling your products without competition include historic re-enactments, car club shows, gun and knife shows, garden shows, spring or fall fashion shows, motorcycle rallies (motorcyclists are among the best and biggest-spending jewelry customers you'll find!), and music competitions (like a battle of the bands or a bluegrass festival).
Club or other organization meetings are also a possibility if your product is interesting - you will likely be welcomed to give a talk about your goods and then sell them afterward. Examples of organizations include a Rotary club chapter, a garden club, an alumni association, or a local newcomers' club.
To find out about events like these well in advance, or to locate clubs or groups that would welcome an interesting product presentation and show, call your local tourism commission and chamber of commerce. Ask for their recommendations, and most importantly, request to be put on their mailing lists of upcoming events. When you receive the listings, carefully consider each event for its potential as a show for selling your goods without competition.
Your Own Shows
With a little more work, you can organize your own shows where you can be certain you'll be the only vendor in your niche. Examples of these are home parties, open studio sales at your studio or home, and fundraiser shows where you donate a portion of the proceeds to a designated charity. You can also cooperate with other vendors to set up bigger shows, and profit from each other's customer lists.
You might do very well at an event with a ready-made huge crowd, such as a high school football game. Secure permission ahead of time to set up a booth presenting your product, and donate
Selecting a quality improvement project is pretty similar to selecting any other project in Six Sigma. But identifying the improvement area within your department or within the business will not automatically lead to having the project selected. Not even filling out a few forms or forming the core team nor naming a team leader will mean that you have selected a project that changes the way your business is conducted.Let us examine what constitutes a good project as a precursor to under
But I've found out how I can easily get my fair share of the jewelry market by finding less competitive shows for selling my work. Here are some suggestions for shows where you can find eager buyers for your products and likely no other competing vendors:
Local Expos and Events
Many organized events in your area involve wholesale or retail vendors selling their products in booths. These events are usually well promoted and attended, and may be unlikely to have other vendors in your niche. Examples of this type of event include a women's career expo, a home improvement show, a health fair, a business expo, and virtually any trade show.
Other unusual events that can be great prospects for selling your products without competition include historic re-enactments, car club shows, gun and knife shows, garden shows, spring or fall fashion shows, motorcycle rallies (motorcyclists are among the best and biggest-spending jewelry customers you'll find!), and music competitions (like a battle of the bands or a bluegrass festival).
Club or other organization meetings are also a possibility if your product is interesting - you will likely be welcomed to give a talk about your goods and then sell them afterward. Examples of organizations include a Rotary club chapter, a garden club, an alumni association, or a local newcomers' club.
To find out about events like these well in advance, or to locate clubs or groups that would welcome an interesting product presentation and show, call your local tourism commission and chamber of commerce. Ask for their recommendations, and most importantly, request to be put on their mailing lists of upcoming events. When you receive the listings, carefully consider each event for its potential as a show for selling your goods without competition.
Your Own Shows
With a little more work, you can organize your own shows where you can be certain you'll be the only vendor in your niche. Examples of these are home parties, open studio sales at your studio or home, and fundraiser shows where you donate a portion of the proceeds to a designated charity. You can also cooperate with other vendors to set up bigger shows, and profit from each other's customer lists.
You might do very well at an event with a ready-made huge crowd, such as a high school football game. Secure permission ahead of time to set up a booth presenting your product, and donate
If you’ve read any of my other marketing articles you’ll know that I believe that one of the key foundations of a strong business is to have “good clients”. From a small business perspective Accountants come high on my list of the type of companies who make good clients.So, what it it about accountants that tends to make them good clients? Before I get in to the positives, let me just mention the two great weakness that accountants have as business people. They tend to look back rather
Other unusual events that can be great prospects for selling your products without competition include historic re-enactments, car club shows, gun and knife shows, garden shows, spring or fall fashion shows, motorcycle rallies (motorcyclists are among the best and biggest-spending jewelry customers you'll find!), and music competitions (like a battle of the bands or a bluegrass festival).
Club or other organization meetings are also a possibility if your product is interesting - you will likely be welcomed to give a talk about your goods and then sell them afterward. Examples of organizations include a Rotary club chapter, a garden club, an alumni association, or a local newcomers' club.
To find out about events like these well in advance, or to locate clubs or groups that would welcome an interesting product presentation and show, call your local tourism commission and chamber of commerce. Ask for their recommendations, and most importantly, request to be put on their mailing lists of upcoming events. When you receive the listings, carefully consider each event for its potential as a show for selling your goods without competition.
Your Own Shows
With a little more work, you can organize your own shows where you can be certain you'll be the only vendor in your niche. Examples of these are home parties, open studio sales at your studio or home, and fundraiser shows where you donate a portion of the proceeds to a designated charity. You can also cooperate with other vendors to set up bigger shows, and profit from each other's customer lists.
You might do very well at an event with a ready-made huge crowd, such as a high school football game. Secure permission ahead of time to set up a booth presenting your product, and donate
Some say the secret to being a good presenter is to visualize the audience naked. I say if you really want to be a great speaker, it’s the speaker who must strip for the audience.Great speakers and presenters are not afraid to bare their souls to the audiences. They strip away their masks and illusions allowing audiences and prospects to see them for whom they are. Audiences walk away not only with increased knowledge but some insight into the presenter as a person.Whether ou
Club or other organization meetings are also a possibility if your product is interesting - you will likely be welcomed to give a talk about your goods and then sell them afterward. Examples of organizations include a Rotary club chapter, a garden club, an alumni association, or a local newcomers' club.
To find out about events like these well in advance, or to locate clubs or groups that would welcome an interesting product presentation and show, call your local tourism commission and chamber of commerce. Ask for their recommendations, and most importantly, request to be put on their mailing lists of upcoming events. When you receive the listings, carefully consider each event for its potential as a show for selling your goods without competition.
Your Own Shows
With a little more work, you can organize your own shows where you can be certain you'll be the only vendor in your niche. Examples of these are home parties, open studio sales at your studio or home, and fundraiser shows where you donate a portion of the proceeds to a designated charity. You can also cooperate with other vendors to set up bigger shows, and profit from each other's customer lists.
You might do very well at an event with a ready-made huge crowd, such as a high school football game. Secure permission ahead of time to set up a booth presenting your product, and donate
To preface, I look at the review process one goes through when analyzing anything as working on a bell curve. For those not familiar with it, a bell curve has a single high point where maximum efficiency is reached. Before that high point, your efficiency in whatever you are doing is increasing. After that high point, your efficiency is decreasing. With this in mind, we can move on to the purpose of this article.When conducting a review, it is very easy to fall into the trap of
Your Own Shows
With a little more work, you can organize your own shows where you can be certain you'll be the only vendor in your niche. Examples of these are home parties, open studio sales at your studio or home, and fundraiser shows where you donate a portion of the proceeds to a designated charity. You can also cooperate with other vendors to set up bigger shows, and profit from each other's customer lists.
You might do very well at an event with a ready-made huge crowd, such as a high school football game. Secure permission ahead of time to set up a booth presenting your product, and donate a percentage of sales to the school.
The key to success when doing your own shows is to be sure the event is well publicized if it's open to the public, or that you personally phone and remind each invitee if it's a private sale or party. The higher the attendance, the higher your sales.
So you see there's no need to sell your products in overly competitive venues. Instead, consider your targeted customers and think creatively about opportunities to present your products to them.
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