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Will You Add? - Why Are We All So Afraid?
There's a time and place to network with people in order to generate leads, build rapport and form meaningful relationships. The change room at your gym, spa or country club isn't one of them. It's a lousy place to do any networking. Things dangle, imperfections are visible and being naked means that you're vulnerable.If the person is a yapper, you're stuck listening to him since you won't be able to scurry away to you
People make mental notes.Notes that indicate whether or not they like you. Notes that indicate whether or not they should do business with you. Notes that indicate whether or not they should refer their friends to you.And if you read Blink by Malcom Gladwell, you learned that people make these mental notes quickly. Like, within a few seconds.(Yikes!)These “people,” represent a certa
Cold Calling.
What can crush self-confidence, destroy self-esteem and leave even the most seasoned sales professional quivering with humiliation and defeat?
Cold Calling.
But why?
Every culture has its myths and stereotypes, and one of ours is the stereotype of the manipulative, unscrupulous salesman. The term “sales” conjures images of untrustworthiness and deviousness. We have the stereotypes of the “traveling salesman,” the “used car salesman” and, of course, the “telemarketer.”
These terms do not literally describe what the person is selling; they take on a larger meaning. For example, our cultural translation of “used car salesman” is not simply someone who is selling used cars, but instead means someone who is unethical, uncaring and will pressure you int
Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing must be an ongoing process. Let's repeat that...Marketing Must Be An On Going Process. In addition, you should have multiple marketing strategies. For example, we market on the internet through newsgroups, newsletters, press
Cold Calling.
But why?
Every culture has its myths and stereotypes, and one of ours is the stereotype of the manipulative, unscrupulous salesman. The term “sales” conjures images of untrustworthiness and deviousness. We have the stereotypes of the “traveling salesman,” the “used car salesman” and, of course, the “telemarketer.”
These terms do not literally describe what the person is selling; they take on a larger meaning. For example, our cultural translation of “used car salesman” is not simply someone who is selling used cars, but instead means someone who is unethical, uncaring and will pressure you int
No matter what business you are in, you also have a second job... you are a marketer. That means you are responsible for letting others know about how you can help them. One of the best ways to get those opportunities to convert prospects into customers is by networking. Here are some simple strategies for making your networking more effective.1) Don’t describe what YOU do.Let your potential client know how you
These terms do not literally describe what the person is selling; they take on a larger meaning. For example, our cultural translation of “used car salesman” is not simply someone who is selling used cars, but instead means someone who is unethical, uncaring and will pressure you int
Duplicating means to copying, Identical, Exact copy of one thing or reproduction. It is act or process of reproducing something. It is carbon copy, image, and copy. Bearing exact features of the original, from which the copy is made. It therefore means a copy that corresponds to an original exactlyTo replicate means an act of duplicating or reproducing something, an echo or reverberation, a copy or reproduction. Again
These terms do not literally describe what the person is selling; they take on a larger meaning. For example, our cultural translation of “used car salesman” is not simply someone who is selling used cars, but instead means someone who is unethical, uncaring and will pressure you int
Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here’s why...Marketing research shows that only 1 out 50 unhappy customers take the time to complain... to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don’t feel comfortable letting you know. What happens to the 49 unhappy customers who don’t complain? B
This is not the reality of individual telemarketers or used car salesmen. It is the stereotype. And these stereotypes do a huge disservice to most salespeople. Far too often, salespeople buy into these stereotypes, these images of untrustworthiness, placing themselves, in their own minds, on a lower level than their prospects.
If you buy into these negative images, you are at a disadvant
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