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Will You Add? - What A Difference ONE WORD Makes!
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain cur
It is a lesson that never grows old or irrelevant. Even
When you have home based business you fill many roles. One in particular is the role of company accountant or bookkeeper. Many businesses use QuickBooks to handle their accounting needs as do I.Selling isn’t a game of inches, like football.
It is a game of words and symbols.
And just as one inch can mean the difference between a crucial first down or touchdown, a victory or defeat, one word can determine whether a seller earns or blows a sale.
Let me be utterly specific.
At Time-Life Books, where I cut my teeth on cold calling, and one-call closing, we knew that by saying “What I’d LIKE to do is get this book out to you” we would succeed only half as often in evoking approval as saying, “What WE’LL do is get this book out to you.”
As you can imagine, I have spent years teaching this crucial difference that makes a difference to thousands of salespeople.
It is a lesson that never grows old or irrelevant. Even
CeMAP training is one of the growth areas in the education and training market today. With the mortgage industry crying out for people who have completed their CeMAP training course and pass
Let me be utterly specific.
At Time-Life Books, where I cut my teeth on cold calling, and one-call closing, we knew that by saying “What I’d LIKE to do is get this book out to you” we would succeed only half as often in evoking approval as saying, “What WE’LL do is get this book out to you.”
As you can imagine, I have spent years teaching this crucial difference that makes a difference to thousands of salespeople.
It is a lesson that never grows old or irrelevant. Even
Most TV commercials you see, radio commercials you hear, training films, and more use the voice of a professional announcer. In the media industry, these much sought after voice pros are called Voi
As you can imagine, I have spent years teaching this crucial difference that makes a difference to thousands of salespeople.
It is a lesson that never grows old or irrelevant. Even
Don't allow your business growth to go unchecked. Fast unmonitored growth can be just as dangerous as no growth. Pay attention to signs that indicate you may be growing too fast, and take all neces
As you can imagine, I have spent years teaching this crucial difference that makes a difference to thousands of salespeople.
It is a lesson that never grows old or irrelevant. Even
When you hire a marketing firm or consultant, you're making a significant investment (in time and dollars) to advance your goal via marketing. There's no margin for error. It has to be done right &
It is a lesson that never grows old or irrelevant. Even the most seasoned veterans of the sales game develop amnesia when it’s time to remember it.
When book readers call me about my audios and videos I remind myself to not get lazy or so over-confident that I break this rule:
Assumptive language closes more deals than permission-asking language.
What WE’LL do says, here we come, ready or not; we’re in motion, so jump on board!
What I’d LIKE to do states a selfish preference, causing the listener to make an uncomfortable decision: Should I let him do what HE wants me to do?
There are times in selling when you can relax a little,
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