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  • Will You Add? - My Las Vegas Sales Management Lessons

    Buying A Carpet Cleaning Franchise
    Have you thought about buying your own carpet cleaning franchise? I have found through my 14 years in the cleaning industry that buying a carpet cleaning franchise is really not a great idea.The hardest part of owning and running any business is getting new customers. That's where most people get the idea of owning a franchise. You have a proven system in place that helps you with getting new customers.There is a big problem though. You have to finance a large amount of money up front, then after that the franchisee is going to take a royalty fee from you every month of every year for as long as you own the franchise.Who is the real winner here? Do yo
    go to these timeshare sessions with a pact that they won't buy under any conditions. We thought this was funny because, although we didn't make a pact before this meeting, we have made them before at similar situations like buying a car or furniture.

    The salesperson left and came back with another offer that was about 3/4's of what the first offer was and it was different because it was f

    10 Ways to Improving Your Client Relationships
    10 Ways to Improving Your Client Relationships One thing is true for all consultants; if we have any work, we have clients! One of the most important parts of our work is maintaining and enhancing our relationships with our clients. Maintaining and growing these relationships makes the time spent on a project more enjoyable, satisfying and effective. Improved relationships also improves the chance that we will get referrals and future business. The following are ten things you can do to improve these important business relationships, and some suggestions on how to get started. 1. Have a clear contract with your client.I was in Las Vegas last week and must share a great sales lesson. Since I don't gamble, we went there for the food and entertainment. It was a great getaway and a wonderful break from sales automation.

    Part of the reason for going to Las Vegas was to visit a hotel timeshare and learn about their program offering. Believe it or not, I like going to these things to learn something about timeshares and what is new. We bought our first timeshare about 18 years ago and now have 4 timeshare weeks.

    Offer Number One!

    We got to know the agent, John, and learned about him, what he did and he took an interest in us. He asked some great questions about how we like to vacation and travel. The first lesson I was learning was the importance of developing rapport and asking good questions. After learning enough about us, he made a pitch for his property and what the offer was. It was a good offer but not one that we wanted to exercise at the time.

    I would learn later, the importance of having several purchase options and levels to increase sales. I would also learn the importance of multiple contacts and how a prospect will lower their defenses each time they feel they have overcome an objection or reason for purchasing now. Here is how it worked out; I think you will like this Las Vegas story.

    Offer Number Two!

    We didn't take the first offer to purchase another week and it seemed like the defensive stand we took was holding firm. The salesperson told us that generally speaking, most people go to these timeshare sessions with a pact that they won't buy under any conditions. We thought this was funny because, although we didn't make a pact before this meeting, we have made them before at similar situations like buying a car or furniture.

    The salesperson left and came back with another offer that was about 3/4's of what the first offer was and it was different because it was f

    The Future of Chinese Brands to Come
    History is about to repeat itself again and China is coming online and working to out produce the rest of the world and become the leader in many industries. Of course they know, since they have been studying our methods of commerce that they need to develop their products and develop their brands.In doing so we will be buying their brand names soon. Ah ha you are doubting what I am saying? Well, that is silly, because just look at all the Japanese Brands that Americans love? Think about it; Sony, Hitachi, Sanyo, Toshiba; this list is pretty long you have to admit.The Chinese Brands will soon be here and instead of cheap plastic stuff, we will be seeing name
    eshares and what is new. We bought our first timeshare about 18 years ago and now have 4 timeshare weeks.

    Offer Number One!

    We got to know the agent, John, and learned about him, what he did and he took an interest in us. He asked some great questions about how we like to vacation and travel. The first lesson I was learning was the importance of developing rapport and asking good questions. After learning enough about us, he made a pitch for his property and what the offer was. It was a good offer but not one that we wanted to exercise at the time.

    I would learn later, the importance of having several purchase options and levels to increase sales. I would also learn the importance of multiple contacts and how a prospect will lower their defenses each time they feel they have overcome an objection or reason for purchasing now. Here is how it worked out; I think you will like this Las Vegas story.

    Offer Number Two!

    We didn't take the first offer to purchase another week and it seemed like the defensive stand we took was holding firm. The salesperson told us that generally speaking, most people go to these timeshare sessions with a pact that they won't buy under any conditions. We thought this was funny because, although we didn't make a pact before this meeting, we have made them before at similar situations like buying a car or furniture.

    The salesperson left and came back with another offer that was about 3/4's of what the first offer was and it was different because it was f

    Leave Every Sales Talk On A Positive Note!
    When I was a rookie salesman with Time-Life Books, I was taught a great principle:Always follow a negative with a positive.For example, if a prospect asked, “How much is it?” we’d give a three-step reply:(1) We’d disclose the price, without hesitation; (2) We’d immediately follow it with a positive statement, diminishing the starkness and sticker shock in hearing the price, by itself; and (3) We’d ask for the order, also known as closing the sale.So, as an example, we’d say:“The price is only $99.95, which is a small amount to invest in your child’s education, wouldn’t you agree?”This is still a very useful format,
    nd asking good questions. After learning enough about us, he made a pitch for his property and what the offer was. It was a good offer but not one that we wanted to exercise at the time.

    I would learn later, the importance of having several purchase options and levels to increase sales. I would also learn the importance of multiple contacts and how a prospect will lower their defenses each time they feel they have overcome an objection or reason for purchasing now. Here is how it worked out; I think you will like this Las Vegas story.

    Offer Number Two!

    We didn't take the first offer to purchase another week and it seemed like the defensive stand we took was holding firm. The salesperson told us that generally speaking, most people go to these timeshare sessions with a pact that they won't buy under any conditions. We thought this was funny because, although we didn't make a pact before this meeting, we have made them before at similar situations like buying a car or furniture.

    The salesperson left and came back with another offer that was about 3/4's of what the first offer was and it was different because it was f

    Target Marketing for Service Professionals
    Let’s face it. Marketing can be expensive. It can be a wasted expense when we don’t take the time to figure out exactly who our market is and the best way to reach that market. When asking service professionals who their target markets are, many tend to think that everyone is their target. This is just not the case. The fastest way to waste your money is to think that everyone is a member of your target market.Understanding who your target market is a process that can be broken down into many small but important steps. You first must know exactly what services you have to offer. Make sure that the selection of services you offer is small enough to have a target, b
    h time they feel they have overcome an objection or reason for purchasing now. Here is how it worked out; I think you will like this Las Vegas story.

    Offer Number Two!

    We didn't take the first offer to purchase another week and it seemed like the defensive stand we took was holding firm. The salesperson told us that generally speaking, most people go to these timeshare sessions with a pact that they won't buy under any conditions. We thought this was funny because, although we didn't make a pact before this meeting, we have made them before at similar situations like buying a car or furniture.

    The salesperson left and came back with another offer that was about 3/4's of what the first offer was and it was different because it was f

    Public Relations and Community Goodwill for Local Museums
    Running a museum is very hard work and it takes a lot of money to start a museum and they take up a lot of space. This means that often unless the museum property has been donated to a nonprofit group it cannot get enough people to come through it to pay for the rent.The more people who come through the museum the easier it is to get volunteers to help out and the more people who come through the museum the more money they can make in donations and or user fees.Once a museum becomes very popular, folks will donate to the museum additional items and tell their friends they should go to the museum. Word-of-mouth advertising and referrals to a museum will hel
    go to these timeshare sessions with a pact that they won't buy under any conditions. We thought this was funny because, although we didn't make a pact before this meeting, we have made them before at similar situations like buying a car or furniture.

    The salesperson left and came back with another offer that was about 3/4's of what the first offer was and it was different because it was for different seasons and less than we wanted. This didn't appeal to us either. They left us alone for a few minutes and returned. I loved this strategy because - we thought it was over again. So, our defenses went down again.

    Offer Number Three!

    They returned with a third option that now changed the scenario to an every-other year program and reduced the investment further. WOW, I probably shouldn't have been surprised but I was. This offer was tempting and we talked about it. I have to tell you that we really liked the program that was laying out for us. It was different from the other timeshares we have and we liked the program. Unfortunately, we decided that it wasn't a good time for us right now and we declined.

    Well, they accepted our decision and they told us that another guy was coming to ask us a few questions and we would we done. I guess you could say that the defenses went down. Way down because we had defended our wallet successfully for the third time.

    Offer Number Four!

    The next guy came to us and asked us some questions about the program and we shared our positive impressions with him. This was not the wisest thing for us to do. He then pointed out a final opportunity for us to engage in the timeshare program. It was not really a program that required us to purchase the entire program, just to hold the pricing and give us a few months. Very, very tempting and I'm sure a lot of people can't resist the offer.

    Multiple Contacts is the KEY!

    All in all, there w

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