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Will You Add? - #1 Selling Perspective for Revenue Driven Firms: Across All Industries, Revenue is King
Intelligent Business Makes Sense
We’re so used to thinking that business is all about margins and bottom line ink that we sometimes accept dictums without thinking about their content and implications. Take customer service for instance. Each transaction is an implicit contract between two suppliers each offering a very specific item (and I’m using the term item generically here to include both services/products and currency). The customer comes offering currency and asking to exchange it for a service or a product. Under the very sound criteria of the old medieval village marketplace barter system the customer is prepared to haggle and expects to get the bes
ancisco Giants should bring bWe’re so used to thinking that business is all about margins and bottom line ink that we sometimes accept dictums without thinking about their content and implications. Take customer service for instance. Each transaction is an implicit contract between two suppliers each offering a very specific item (and I’m using the term item generically here to include both services/products and currency). The customer comes offering currency and asking to exchange it for a service or a product. Under the very sound criteria of the old medieval village marketplace barter system the customer is prepared to haggle and expects to get the bes
Brazilian Law-Bunko! No Ethics Here
A young man in Siemens of Brazil got a transfer to Siemens in Virginia in December of 2005. I was talking to him and he was filled with hope. He should be. There is plenty of opportunity and getting a home loan in the US has a very low, low rate.In Brazil, there is a stark difference. Home loans are a whopping annual 120%! Take that rate and apply it to the US economy and guess what will happen. (Besides the screaming of Usary! Usary!) The economy slows down. That's what. The US economy would come to a screaching crawl.On top of that, Brazilian law doesn't protect dwellers. Take my case for example. I signed a 3 year leas
I listen to talk radio, particularly sports talk. One of the hottest topics, if not the hottest is whether the San Francisco Giants should bring baA young man in Siemens of Brazil got a transfer to Siemens in Virginia in December of 2005. I was talking to him and he was filled with hope. He should be. There is plenty of opportunity and getting a home loan in the US has a very low, low rate.In Brazil, there is a stark difference. Home loans are a whopping annual 120%! Take that rate and apply it to the US economy and guess what will happen. (Besides the screaming of Usary! Usary!) The economy slows down. That's what. The US economy would come to a screaching crawl.On top of that, Brazilian law doesn't protect dwellers. Take my case for example. I signed a 3 year leas
Marketing: Your Brand Is About More Than Just Good Looks
First let’s clear up a common misconception of what a “Brand” really is. A brand is more than just your company’s name or logo. It’s more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It’s more than just the look of the packaging of your product. In a nutshell your ”Brand” is the culmination of everything your prospect’s 5 senses can pick up on about you.It’s the image you present at all times. From the company’s logo and color scheme all the way to the manner in which your employees dress.It’s what your prospect hears from and about you. From what they hear about you in the media to ho
cularly sports talk. One of the hottest topics, if not the hottest is whether the San Francisco Giants should bring bFirst let’s clear up a common misconception of what a “Brand” really is. A brand is more than just your company’s name or logo. It’s more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It’s more than just the look of the packaging of your product. In a nutshell your ”Brand” is the culmination of everything your prospect’s 5 senses can pick up on about you.It’s the image you present at all times. From the company’s logo and color scheme all the way to the manner in which your employees dress.It’s what your prospect hears from and about you. From what they hear about you in the media to ho
Five Job-Hunting Tips for Working Moms
Are you itching to make a career move? Is that corner-office position calling your name? Have you convinced yourself that job-hunting is impossible because you're a mom? Here are five practical tips for the successful job-hunting mom.1. Get clear about what you really want.Landing your ideal job starts with knowing what you’re looking for. On a very basic level you probably want to earn a certain salary. The deeper inquiry is to ask, “What are the other, more important, characteristics of your ideal job?” The answer to this question can usually be found in your personal values or the things in life t
he hottest topics, if not the hottest is whether the San Francisco Giants should bring bAre you itching to make a career move? Is that corner-office position calling your name? Have you convinced yourself that job-hunting is impossible because you're a mom? Here are five practical tips for the successful job-hunting mom.1. Get clear about what you really want.Landing your ideal job starts with knowing what you’re looking for. On a very basic level you probably want to earn a certain salary. The deeper inquiry is to ask, “What are the other, more important, characteristics of your ideal job?” The answer to this question can usually be found in your personal values or the things in life t
Are You Fully Prepared For A Fresh Set Of Challenges? A Sales Management Checklist
Essentially, the task of the Sales Manager is to produce revenue for their company through the operations of the sales staff for whom they are responsible. The size of this revenue, and the profit (however defined) which it should show, are usually predetermined in order to achieve the aims of company policy. The objectives which they set for the various activities which are involved in carrying out this task should therefore be derived from, and be compatible with, company objectives, such as return on capital employed, cash flow, market position, growth.Since, like other managers, the Sales Manager depends on those who work for them to p
hottest is whether the San Francisco Giants should bring bEssentially, the task of the Sales Manager is to produce revenue for their company through the operations of the sales staff for whom they are responsible. The size of this revenue, and the profit (however defined) which it should show, are usually predetermined in order to achieve the aims of company policy. The objectives which they set for the various activities which are involved in carrying out this task should therefore be derived from, and be compatible with, company objectives, such as return on capital employed, cash flow, market position, growth.Since, like other managers, the Sales Manager depends on those who work for them to p
You're Ready for a Career Change - Is Your Resume?
You finally did it. You made the decision to leave a career that makes you dread every Monday morning and pursue one that you feel is your true calling. Congratulations! Making the decision was the hard part, right? Unfortunately, no. You’ve convinced yourself that this is the right move…how do you convince everyone else? It’s time to work on your resume.Resume writing for this situation can be challenging, to say the least. Why? Think about it for a moment – how do you go from a retail manager to a purchasing agent in a corporate environment? Or from an accountant to a salesperson? Not all career changes are that drastic, but you get the
ancisco Giants should bring back Barry Bonds. For the two people on the planet that don’t know, he will be a free agent once the World Series is ov
You finally did it. You made the decision to leave a career that makes you dread every Monday morning and pursue one that you feel is your true calling. Congratulations! Making the decision was the hard part, right? Unfortunately, no. You’ve convinced yourself that this is the right move…how do you convince everyone else? It’s time to work on your resume.Resume writing for this situation can be challenging, to say the least. Why? Think about it for a moment – how do you go from a retail manager to a purchasing agent in a corporate environment? Or from an accountant to a salesperson? Not all career changes are that drastic, but you get the
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