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  • Will You Add? - When There is Not Enough Staff For a Trade Show Booth

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    if they were planning to attend. If not, yes pay expenses as you would for any staff member. Give them time to attend an educational session or two. TRAIN THEM. There is compa
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    It happens on occasion that you don’t have enough staff, or the right staff, for a trade show. Often this occurs to small and/or new companies, when two shows overlap or there are staff conflicts – sales meetings vs trade shows. What to do? Here are Five Tips for finding appropriate folks to work the show for you....

    ..... CUSTOMERS are your number one cheerleaders - if you have done right by them. Offer to pay them real money. Some will decline, but if they accept don't begrudge them the bucks - maybe they think it just good business, maybe they really need it for a reason that is none of your business. It's a cost of doing business. Yes, pay for expenses proportional to their time - if they were planning to attend. If not, yes pay expenses as you would for any staff member. Give them time to attend an educational session or two. TRAIN THEM. There is compa

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    are staff conflicts – sales meetings vs trade shows. What to do? Here are Five Tips for finding appropriate folks to work the show for you....

    ..... CUSTOMERS are your number one cheerleaders - if you have done right by them. Offer to pay them real money. Some will decline, but if they accept don't begrudge them the bucks - maybe they think it just good business, maybe they really need it for a reason that is none of your business. It's a cost of doing business. Yes, pay for expenses proportional to their time - if they were planning to attend. If not, yes pay expenses as you would for any staff member. Give them time to attend an educational session or two. TRAIN THEM. There is compa

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    number one cheerleaders - if you have done right by them. Offer to pay them real money. Some will decline, but if they accept don't begrudge them the bucks - maybe they think it just good business, maybe they really need it for a reason that is none of your business. It's a cost of doing business. Yes, pay for expenses proportional to their time - if they were planning to attend. If not, yes pay expenses as you would for any staff member. Give them time to attend an educational session or two. TRAIN THEM. There is compa
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    it just good business, maybe they really need it for a reason that is none of your business. It's a cost of doing business. Yes, pay for expenses proportional to their time - if they were planning to attend. If not, yes pay expenses as you would for any staff member. Give them time to attend an educational session or two. TRAIN THEM. There is compa
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    if they were planning to attend. If not, yes pay expenses as you would for any staff member. Give them time to attend an educational session or two. TRAIN THEM. There is company information they are not privy to, so be sure they know what they can talk about and what you don't want them to talk about. Discuss any problems with your product and this client in advance.

    ..... RETIREES, who are recent, especially those well respected within an industry association such as former national or show city chapter officer. Maybe your former top sales guy/gal. As long as the reputation is clean and they left on good terms - did you fire him, did she get her full pension? - this is sometimes a draw. Bring him up to speed. Pay him and-or offer a package such as (1) all expenses for the event, though he only works one day (2) expenses for retiree and spouse - offer but u

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