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Will You Add? - 8 Procedures to Take Control of Sales and Marketing
Why is it that in some situations, our personal performance is so good while in others we struggle and cannot seem to get into the groove where we do our best work? Is it because we forget, from one day to the next, the important details of our profession or what it takes to excel? Of course we all know that this is not the reason we sometimes follow up a great personal performance with one that leaves something to be desired. The answer to these questions lies more in the inconsistent application of basic mental skills that underlie our ability to perform – whether the performance is in the boardroom, on the sales floor, or on the golf course!In order to provide a simple frame of ref
Increasing Overall Sales and Marketing Effectiveness
If you are
When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when money-minded people want more, they want a piece of your brand pie.For many entrepreneurs who are just starting out or are flying solo for any amount of years, it's often inconceivable that anyone would want a piece of their business in the future when they are struggling to grow now. For those who find themselves in this implausible thought or for those who believe in the 'brass rin
Part Three of Series
We’re sprinting toward that million dollar mark...and we’re only a couple strides away…
Decreasing inventory carried us over the first hurdle, and last week reducing Accounts Receivable sped us through the half-way mark. We’re making great time, so let’s bring on the next mile marker – marketing and sales.
Increasing Overall Sales and Marketing Effectiveness
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You've made it! Your cover letter and resume got you to the interview process... now what? First of all, I would like to give you a BIG congratulations for making it this far. Pat yourself in the back, do a happy dance. Okay, now let's get down to business.Not every work at home job will require a telephone interview. Some just hire you from what they see on your cover letter and resume, but you need to be prepared for those dreaded phone interviews. I say dreaded because often the thought of a telephone interview scares people.What you need to realize is that they understand it's a nerve racking process. So, take a deep breath, and have faith in yourself and your abilities. Th
Decreasing inventory carried us over the first hurdle, and last week reducing Accounts Receivable sped us through the half-way mark. We’re making great time, so let’s bring on the next mile marker – marketing and sales.
Increasing Overall Sales and Marketing Effectiveness
If you are
Networking has gotten a bad name. Ever visit one of those networking events? You’re told, “Arrive with a pocketful of business cards and don’t leave until they’re all gone.”Do you get so desperate to escape that you stuff the free gift box with a fistful of your cards and take off?Myth #1: You must give your card to everyone in the room.If people aren’t interested they won’t keep your card, let alone call you.Reality: It is more important to get business cards than to hand yours out.After you identify a prospect, ask for their card. Mark the ones that are important to you. When you have their card you control the contact. Add the names and contact informati
Increasing Overall Sales and Marketing Effectiveness
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Some people believe that hit exchanges are not good for bringing in free traffic. However I will disagree completely. In my own experiences I have had excellent results while using hit exchanges. The key is to use them correctly.There are some assumptions you have to make when using hit exchanges, one that the people who will see your ad on the hit exchanges will be surfing only to earn credits towards the advertising of their own site. Number two the people will not read your long drawn out ad, there isn't enough time, or interest.If you are going to earn business from people surfing the web using a hit exchange, 2 things will have to happen to be successful, using this method
Increasing Overall Sales and Marketing Effectiveness
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In your face marketing and selling, visual communication dynamics, overwhelmingly influence our thinking and behavior. We are dynamically visual beings by nature. The eye is the most powerful information conduit to the brain -- continually feeding us images that create our perception of the world and shapes how we think, behave and respond.We think and dream in picture and images and the words we hear are processed and transformed into mental pictures. Images and sounds dominate human communication and as consumers we have come to expect media rich, entertaining dynamic visuals in advertising and marketing materials. What was once a trip to a shopping mall to purchase goods and ser
Increasing Overall Sales and Marketing Effectiveness
If you are an organization spending $500,000 or more on marketing expenses (e.g. advertising, trade shows, print materials, direct mail, etc.) then STOP! We found it again. Why you ask…? Because marketing has the greatest potential of being very unproductive. In fact, many marketing programs struggle to break even, and actually frequently lose money. So if we incre
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