our delivery and effective with your follow-through. The first thing a contact will wonder when they pickup the phone is: Who are you? Why are you calling me? Am I the right person you need to talk to? Make sure you identify yourself clearly and if possible.

Next, spell out why you are calling. Keep it short and easy. Many contacts will get dozens of sales calls every day, so keep it simple but engaging. Lastly, make s

There are many things an introvert must quickly come to realize when they enter a sales organization. First, and most obviously, you will have to engage new people on a daily basis. Just because you’re an introvert doesn’t give a free-pass when you call someone over the phone. I’ve never known anyone successful who could just pick up the phone, not say a word, and get a sale. If you can, or know someone who can do this, please contact me and let me know their secret.

Your first cold call is a daunting, if not downright horrifying task. You are about to pick up the phone and dial a complete stranger. For me, I kept wanting to know everything about this person, their company, what they looked like, how would they react, would they like me, etc before talking. It just isn’t possible to answer every question. At some point you have to pick up the phone and get it over with. So, how is the introverted cold call done?

The First Call

I like to break my cold calls out into a simple yet effective plan. It can give you peace of mind and act as a roadmap throughout your call. This can help take some of the fear out of cold-calling, because you will have some structure to your approach.

1. Introduction - Identifying yourself and your company

o Identifying how you are a credible and reputable company

o Linking yourself to the company in any way

o Linking yourself to the contact in any way - What is the purpose for your call and what do you hope to accomplish with the contact? - Does the contact have time right now to talk?

The introduction is a key element to getting your prospect interested in you and your company. It is important to be concise with your delivery and effective with your follow-through. The first thing a contact will wonder when they pickup the phone is: Who are you? Why are you calling me? Am I the right person you need to talk to? Make sure you identify yourself clearly and if possible.

Next, spell out why you are calling. Keep it short and easy. Many contacts will get dozens of sales calls every day, so keep it simple but engaging. Lastly, make su

se contact me and let me know their secret.

Your first cold call is a daunting, if not downright horrifying task. You are about to pick up the phone and dial a complete stranger. For me, I kept wanting to know everything about this person, their company, what they looked like, how would they react, would they like me, etc before talking. It just isn’t possible to answer every question. At some point you have to pick up the phone and get it over with. So, how is the introverted cold call done?

The First Call

I like to break my cold calls out into a simple yet effective plan. It can give you peace of mind and act as a roadmap throughout your call. This can help take some of the fear out of cold-calling, because you will have some structure to your approach.

1. Introduction - Identifying yourself and your company

o Identifying how you are a credible and reputable company

o Linking yourself to the company in any way

o Linking yourself to the contact in any way - What is the purpose for your call and what do you hope to accomplish with the contact? - Does the contact have time right now to talk?

The introduction is a key element to getting your prospect interested in you and your company. It is important to be concise with your delivery and effective with your follow-through. The first thing a contact will wonder when they pickup the phone is: Who are you? Why are you calling me? Am I the right person you need to talk to? Make sure you identify yourself clearly and if possible.

Next, spell out why you are calling. Keep it short and easy. Many contacts will get dozens of sales calls every day, so keep it simple but engaging. Lastly, make s

the phone and get it over with. So, how is the introverted cold call done?

The First Call

I like to break my cold calls out into a simple yet effective plan. It can give you peace of mind and act as a roadmap throughout your call. This can help take some of the fear out of cold-calling, because you will have some structure to your approach.

1. Introduction - Identifying yourself and your company

o Identifying how you are a credible and reputable company

o Linking yourself to the company in any way

o Linking yourself to the contact in any way - What is the purpose for your call and what do you hope to accomplish with the contact? - Does the contact have time right now to talk?

The introduction is a key element to getting your prospect interested in you and your company. It is important to be concise with your delivery and effective with your follow-through. The first thing a contact will wonder when they pickup the phone is: Who are you? Why are you calling me? Am I the right person you need to talk to? Make sure you identify yourself clearly and if possible.

Next, spell out why you are calling. Keep it short and easy. Many contacts will get dozens of sales calls every day, so keep it simple but engaging. Lastly, make s

tifying how you are a credible and reputable company

o Linking yourself to the company in any way

o Linking yourself to the contact in any way - What is the purpose for your call and what do you hope to accomplish with the contact? - Does the contact have time right now to talk?

The introduction is a key element to getting your prospect interested in you and your company. It is important to be concise with your delivery and effective with your follow-through. The first thing a contact will wonder when they pickup the phone is: Who are you? Why are you calling me? Am I the right person you need to talk to? Make sure you identify yourself clearly and if possible.

Next, spell out why you are calling. Keep it short and easy. Many contacts will get dozens of sales calls every day, so keep it simple but engaging. Lastly, make s

our delivery and effective with your follow-through. The first thing a contact will wonder when they pickup the phone is: Who are you? Why are you calling me? Am I the right person you need to talk to? Make sure you identify yourself clearly and if possible.

Next, spell out why you are calling. Keep it short and easy. Many contacts will get dozens of sales calls every day, so keep it simple but engaging. Lastly, make sure the contact isn’t in the middle of something. There is nothing worse than if you push-on without asking permission, it’s rude and unprofessional. So put all the pieces together and this is an example of what you’d get.

“This is the Introverted Salesperson calling you from Shy Guy Inc. I was actually just speaking with (insert secretaries name, other contact, etc) and they mentioned you would be the person who handles (insert role). The reason for my call today was to introduce myself as a point of contact at Shy Guy Inc. and to see if there would be a good fit between your company and ours. Do you have a few minutes to speak right now?”

Or try…

“Hi, this is the Introverted Salesperson calling you from Shy Guy Inc. The reason for my call today was to introduce myself as a (insert your role). I actually work with many other companies just like yours including (insert companies in same industry) and wanted to see if their might be a good fit with yours. Do you have a minute right now?”

Please note that this is just an example of what you can say. One of the biggest mistakes I made when I started was reading right off my script. It came off dull and people could tell I was doing it. The only response I got that day was, click!

Slowly, and with time and practice I could say the same thing, but not even sound scripted. You need to make it sound conversational, like are calling them and saying your pitch the first time, every time you call. If it does get dull, mix it up. Even changing one word can make your entire script fresh again!

So there it is, a plan of attack for your cold calls. I’m always looking for new ways to spice up my cold calls, so please