Will You Add? - Business

Should You Give a Refund?
As some of you already know, I'm really picky about pizza. Yes, pizza. Although I've lived in Colorado most of my life, I was born in Northern New Jersey and there must be some sort of genetic code that makes me a pizza snob. Anyway, for the longest time it was a struggle to get what I would consider "real" pizza here in Colorado Springs.The past few years we've been very fortunate to now have a few really good restaurants

So, by all means, be brief. Be clear and concise. Avoid saying “um.”

Cold-calling small business marketing tip #4: Ask questions. This tip reflects back to small business marketing tip #2, making the call about the prospect, not about you. Asking questions also helps steer you to the right information and will help you tailor your sales pitch – for you to deliver at the appointment.

Cold-calling small business marketing tip #5: Save the sales pitch. Effective cold-calling isn’t about selling your product or service. It’s about getting an appointment so that you can sell your product or service in person.

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Web Marketing and Traditional Advertising are more Effective with Proper Branding
It really won't matter if no one knows your product or service because you haven't branded your business correctly. Some companies and businesses spread their ad dollars around with direct mail, radio, broadcast and web. But without long-range branding plan you are wasting your time and money.The Age Old Branding QuestionLet's presume that you own a ‘brick and mortar’ jewelry store, plus you sell your produ

I hate cold-calling. In fact, there are a lot of horrible pains I would suffer before cold-calling someone. And I think that many small business owners feel the way I do.

It’s true that there are a number of means of small business marketing – direct mail, personal letters, advertising, networking, public relations, internet marketing – and alas, cold calling is one of them. When it comes to small business marketing – any business activity, really – at some point you just have to buckle down and do what you gotta’ do if you want to succeed. But is cold-calling one of those small business marketing activities that small business owners simply have to suffer through in order to succeed in business?

Some experts say, loudly and with vigor: “Yes!” Others say, “Absolutely not.”

The truth about the value of cold-calling as part of your small business marketing strategy is that it’s somewhere in between, and it depends on your particular business. If, for example, you retail small-dollar items through a catalog and on the Internet, cold-calling your potential customers probably isn’t cost-effective: if each customer might spend $10 with you, spending 20 minutes or more on the phone with that prospect doesn’t make sense. If, on the other hand, you’re a manufacturer of small-dollar items that you sell to retailers who may spend $1,000 or more buying your products in bulk, then picking up the phone and making a call may well be worth your while.

If you decide to make cold-calling a part of your small business marketing strategy, there are a few things you can do to maximize the chances that your cold call will turn into a new client:

Cold-calling small business marketing tip #1: Take initiative. When you ask the potential client at the other end of the line “When would be a good time to meet?” you open the door for them to say “Never!” Instead, ask “How would next Tuesday at 11:00 work for you to meet?”

Cold-calling small business marketing tip #2: Approach the call with the idea that your goal is to help your prospective customer. Resist the urge to make the call about you – what you do, what you want. Instead, make the call about the prospect at the other end of the line. Ask the prospect about his needs and wants. Then suggest that you can help – and if he meets you next Tuesday at 11:00 you’ll tell him how.

Cold-calling small business marketing tip #3: Get to the point. The prospect at the other end of the line is going to feel, right off the bat, that you’re wasting her time. So, by all means, be brief. Be clear and concise. Avoid saying “um.”

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Why One Word Answers are Bad News at Job Interviews
It takes a lot of time and effort to get invited to a job interview. Don't blow your chances by being misunderstood by the interviewer. Not many people are aware that giving one word answers to questions, substantially increases your chances of conveying the wrong impression.Active Listening Skill Tips for InterviewsDuring a job interview, a potential employer asks, “Can you take on more than one project at a time?”

ess owners simply have to suffer through in order to succeed in business?

Some experts say, loudly and with vigor: “Yes!” Others say, “Absolutely not.”

If you decide to make cold-calling a part of your small business marketing strategy, there are a few things you can do to maximize the chances that your cold call will turn into a new client:

As w

Get More Clients: Learn How to Talk About What You Do
One of the main reasons that solo-professionals, service professionals and small business owners fail to build thriving businesses is that they struggle to articulate exactly what they do in this new vibrant, branded and authentic way…and most importantly what specific Invest-able Opportunities they bring to the table.They aren’t compelling and the message comes off as bland and confusing. As a result, they miss countless

re a manufacturer of small-dollar items that you sell to retailers who may spend $1,000 or more buying your products in bulk, then picking up the phone and making a call may well be worth your while.

If you decide to make cold-calling a part of your small business marketing strategy, there are a few things you can do to maximize the chances that your cold call will turn into a new client:

As w

Business Networking - Do You Read
Sometimes the more you work at something, the less you accomplish. It’s called the Law of Diminishing Returns, like when you’re in a hole and you want to get out. The first thing to do is stop digging.When you’re business networking, the first thing to stop doing is thinking you’re out to get something. You’re not. You’re out to give. What, you might ask. The most valuable thing you could possibly give – a friend. Y

esday at 11:00 work for you to meet?”

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Creative Offline Marketing - Part X
Newsletters – Newsletters are a great way to keep in touch with your customers, offer them special discounts and coupons, inform them of upcoming events (a wine store can tell their customers about an upcoming wine tasting event, for example), give them recipes, articles, advice, tips on making the most of your products/services, and much more. It’s a great place to slip in case studies, success stories, testimonials, and pitches

So, by all means, be brief. Be clear and concise. Avoid saying “um.”

As with any small business marketing strategy, the best way to figure out if it works is to try it. Make enough cold calls so that you can accurately measure their effectiveness. Then compare that measurement to your other small business marketing tools.

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Anyone seeking work in the computer services industry will need an information technology resume. I've included a link to a sample resume at the bottom of the article. This resume can be used as reference when writing your own.

Many people want to find a new career, but most of them don’t have a strategy that gets them where they want to go. Check out this article to learn twelve ways to change your career that really won’t work.

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Will You Add? - I Hate Cold Calling, But, Will It Really Help My Small Business?

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