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Will You Add? - Using the Phone to Set Appointments
The marketing job is on of the job titles that really explain what you are doing with the job you are getting. The marketing job will give you the opportunity to sell and advertise a product that a company is trying to sell to the consumer today. One thing with the m
I gave him a simple suggestion for an opening:
“I'm ___ with _____. We've worked with a lot of traffic managers in the (fill in his industry)t
Full-Review: Article Post RobotHow would you like to be able to submit your article which you have just written to over one hundred submission sites at the same time? I’m not talking just any submission sites either, I’m talking the ones that you personally
“I'm an outside sales rep, and my teleprospector quit. Therefore I have to do my own prospecting, and I hate it. I'm a good outside rep, but I'm freezing up when I have to call these people.”
“What are you saying to them?”, I inquired.
“I'm ____ with _______. We are a freight shipper, and I'd like to come out and take some of your time to explain what we do.”
Analysis and Recommendation
No wonder he didn't like prospecting. I would have been paranoid, too, with the resistance he was experiencing. But it was entirely unnecessary, because the rebuffs were invited. That opening is awful.
To paraphrase, it says, “We're one of the hundreds of companies that are in this business. I want to sit in your office and take your valuable time so I can talk about my company and why I think we're good.”
Nothing of interest for the prospect. No reason for him to even listen on that call, much less agree to an appointment! It puts the listener on the defensive, closes his mind to possibilities, and causes him to shift into his “Let's get this guy off the phone”-mode.
I gave him a simple suggestion for an opening:
“I'm ___ with _____. We've worked with a lot of traffic managers in the (fill in his industry)to
Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought!Yet, those that do maintain high visibili
“I'm ____ with _______. We are a freight shipper, and I'd like to come out and take some of your time to explain what we do.”
Analysis and Recommendation
No wonder he didn't like prospecting. I would have been paranoid, too, with the resistance he was experiencing. But it was entirely unnecessary, because the rebuffs were invited. That opening is awful.
To paraphrase, it says, “We're one of the hundreds of companies that are in this business. I want to sit in your office and take your valuable time so I can talk about my company and why I think we're good.”
Nothing of interest for the prospect. No reason for him to even listen on that call, much less agree to an appointment! It puts the listener on the defensive, closes his mind to possibilities, and causes him to shift into his “Let's get this guy off the phone”-mode.
I gave him a simple suggestion for an opening:
“I'm ___ with _____. We've worked with a lot of traffic managers in the (fill in his industry)t
A polo shirt is a polo shirt is a polo shirt. Or is it? When you’re buying promotional polo shirts as a marketing or branding item for your company, there are many things to consider before making your choice. Here’s a quick primer on choosing and ordering promotional
To paraphrase, it says, “We're one of the hundreds of companies that are in this business. I want to sit in your office and take your valuable time so I can talk about my company and why I think we're good.”
Nothing of interest for the prospect. No reason for him to even listen on that call, much less agree to an appointment! It puts the listener on the defensive, closes his mind to possibilities, and causes him to shift into his “Let's get this guy off the phone”-mode.
I gave him a simple suggestion for an opening:
“I'm ___ with _____. We've worked with a lot of traffic managers in the (fill in his industry)t
Curt and Justin were lifelong fishing buddies. Now, in their retirement, they had together taken up the art of do-it-yourself home-improvers. Curt decided to tackle wallpapering his living room. When he finished the job, he proudly called his friend over to see his han
Nothing of interest for the prospect. No reason for him to even listen on that call, much less agree to an appointment! It puts the listener on the defensive, closes his mind to possibilities, and causes him to shift into his “Let's get this guy off the phone”-mode.
I gave him a simple suggestion for an opening:
“I'm ___ with _____. We've worked with a lot of traffic managers in the (fill in his industry)t
The world of internet is excruciatingly more complex than we can imagine. Net surfing, internet-aided messaging, and transactions appear very easy, but the rigors and complexities behind how the internet runs are hidden and unknown to most of us.In an attempt t
I gave him a simple suggestion for an opening:
“I'm ___ with _____. We've worked with a lot of traffic managers in the (fill in his industry)to help them get the best rates and on-time deliveries with no hassles. Depending on what you ship, and to where, it might be worth our time to talk. If I've caught you at a good time, please tell me briefly about your less-than-truckload shipping requirements.
He liked it, but mentioned it doesn't ask for the appointment right away.
Precisely.
I asked if he ever had situations where he visited a “prospect” who was less-than-euphoric about the appointment, or who wasn't a prospect at all. He concurred. So why even visit these people? Why not conduct the preliminaries by phone?
If you're using the phone to prospect, and regardless of whether your next step is to communicate in person or by phone, be certain you have something of interest in order to get them talking. Your results are much more pleasurable.
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