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    But, there is one reason to call that never goes out

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    There are a million reasons to call a prospect—all of them proper and official.

    For instance, you can call to tell them about a special sale, to introduce a new product, to alert them to a company-sponsored event.

    You can remind them to stock up on an item that is facing an impending shortage. The list, as you know, goes on.

    But, there is one reason to call that never goes out o

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    For instance, you can call to tell them about a special sale, to introduce a new product, to alert them to a company-sponsored event.

    You can remind them to stock up on an item that is facing an impending shortage. The list, as you know, goes on.

    But, there is one reason to call that never goes out

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    e a new product, to alert them to a company-sponsored event.

    You can remind them to stock up on an item that is facing an impending shortage. The list, as you know, goes on.

    But, there is one reason to call that never goes out

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    d them to stock up on an item that is facing an impending shortage. The list, as you know, goes on.

    But, there is one reason to call that never goes out

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    you know, goes on.

    But, there is one reason to call that never goes out of style, and it earns you lots of relationship credits in the Bank of Human Appreciation:

    Just calling to say hello.

    We do this with family and friends, so why not with clients?

    I suspect many of us feel we’re wasting everybody’s time if we don’t begin a conversation with an official, sanctioned reas

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