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Will You Add? - Three Simple Ways To Improve Customer Loyalty
One of the challenges that face the entrepreneur who is opening a dollar store is dealing with recovery of sales. It might be a situation where the store was just purchased, or the owner has simply allowed sales to fall off. No matter what the situation, there needs to be a recovery plan that is developed to get sales back on track.No matter what the situation, it is important that sales be brought back to previous levels when you are opening a dollar store
If you can be more effective in educating your customers as to the wide array of products and services you offer, then when the need arises, they will acquire those products and services from you. It’s just that easy.
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© 2006 Ray Adler, All rights reserved. You are free to use t
Did you know that business networking and growing your business go hand-in-hand? Let me share with you how you can use business networking to grow your business.There are basically two-ways that you can conduct business networking. The first is online and the second is off-line. Regardless of which way you choose, make sure to at least incorporate the other way into your business also.For example, there are many Yahoo groups that have a focus of meet
If the quality of that “experience” is exceptional, your customers will become your best advertisers and sources of new customers by talking about your business to their many friends, family and business colleagues. The following three simple suggestions are designed to enhance the customer’s experience while potentially uncovering other customer needs:
1. Get focused – The initial few seconds of any conversation, whether it be at the teller window or on the phone, are critical to making that customer feel special. At that moment of contact, stop multi-tasking, quickly take a breath and exhale, smile and then calmly greet the customer, by name if possible. The tone and pitch of your voice will be welcoming and convey that in that instance, there is nothing more important to you than serving them.
2. Look/listen for clues – Customers do and say many things that may be a clue to existing needs. Consider for a moment how many situations, circumstances and events occur in a person’s life that require the products and services that you provide. Here is an illustration we use when we train bank employees. If a customer is complaining about their car being in the shop again, then the bank teller should educate them that the bank offers car loans should they decide to purchase a new car in the future. Be attentive when talking with your customers and you will uncover many additional needs you can satisfy.
3. Don’t be afraid to ask questions – Make an effort to ask customers if they are aware that your business offers a particular product. Again, here is what we teach banks. While processing a transaction, for example, say “By the way Sue, were you aware that ABC offers competitive rates on home refinancing?” Another example would be to ask a customer “John, I don’t know if you were aware of this, but we offer an excellent array of quality investment products. Is that something you might be interested in now or down the road?” You’ll be surprised at the opportunities you’ll uncover by being willing to ask questions.
Remember, your customers have many needs. Your challenge is do a better job to insure that they are the only business to satisfy the particular needs your business addresses. You do it by educating your clients on the full array of products and services you offer. Today’s marketplace is so competitive that you can ill-afford to miss a single opportunity to better serve your customers each and every time they meet you in person or call on the telephone. If you don’t take care of your customers, your competitors will.
If you can be more effective in educating your customers as to the wide array of products and services you offer, then when the need arises, they will acquire those products and services from you. It’s just that easy.
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© 2006 Ray Adler, All rights reserved. You are free to use th
The ease with which one can incorporate a new venture has made it possible for people to reap the numerous benefits that incorporation offers them, such as ease of raising capital if necessary by issuing more stocks, limited liability protection for the owners, deductible fringe benefits, and business losses.Steps for Incorporating In Idaho:It is essential to determine which kind of legal structure suits your business and personal needs and proceed a
1. Get focused – The initial few seconds of any conversation, whether it be at the teller window or on the phone, are critical to making that customer feel special. At that moment of contact, stop multi-tasking, quickly take a breath and exhale, smile and then calmly greet the customer, by name if possible. The tone and pitch of your voice will be welcoming and convey that in that instance, there is nothing more important to you than serving them.
2. Look/listen for clues – Customers do and say many things that may be a clue to existing needs. Consider for a moment how many situations, circumstances and events occur in a person’s life that require the products and services that you provide. Here is an illustration we use when we train bank employees. If a customer is complaining about their car being in the shop again, then the bank teller should educate them that the bank offers car loans should they decide to purchase a new car in the future. Be attentive when talking with your customers and you will uncover many additional needs you can satisfy.
3. Don’t be afraid to ask questions – Make an effort to ask customers if they are aware that your business offers a particular product. Again, here is what we teach banks. While processing a transaction, for example, say “By the way Sue, were you aware that ABC offers competitive rates on home refinancing?” Another example would be to ask a customer “John, I don’t know if you were aware of this, but we offer an excellent array of quality investment products. Is that something you might be interested in now or down the road?” You’ll be surprised at the opportunities you’ll uncover by being willing to ask questions.
Remember, your customers have many needs. Your challenge is do a better job to insure that they are the only business to satisfy the particular needs your business addresses. You do it by educating your clients on the full array of products and services you offer. Today’s marketplace is so competitive that you can ill-afford to miss a single opportunity to better serve your customers each and every time they meet you in person or call on the telephone. If you don’t take care of your customers, your competitors will.
If you can be more effective in educating your customers as to the wide array of products and services you offer, then when the need arises, they will acquire those products and services from you. It’s just that easy.
*******************************************************************
© 2006 Ray Adler, All rights reserved. You are free to use t
Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.When the Executive Summary precedes the business plan, its length should be short, typically only one to two pages and certainly no longer than three pages. This is because the Executive Summary is not m
3. Don’t be afraid to ask questions – Make an effort to ask customers if they are aware that your business offers a particular product. Again, here is what we teach banks. While processing a transaction, for example, say “By the way Sue, were you aware that ABC offers competitive rates on home refinancing?” Another example would be to ask a customer “John, I don’t know if you were aware of this, but we offer an excellent array of quality investment products. Is that something you might be interested in now or down the road?” You’ll be surprised at the opportunities you’ll uncover by being willing to ask questions.
Remember, your customers have many needs. Your challenge is do a better job to insure that they are the only business to satisfy the particular needs your business addresses. You do it by educating your clients on the full array of products and services you offer. Today’s marketplace is so competitive that you can ill-afford to miss a single opportunity to better serve your customers each and every time they meet you in person or call on the telephone. If you don’t take care of your customers, your competitors will.
If you can be more effective in educating your customers as to the wide array of products and services you offer, then when the need arises, they will acquire those products and services from you. It’s just that easy.
*******************************************************************
© 2006 Ray Adler, All rights reserved. You are free to use t
Follow-up Before and After the SaleIf you are new to sales or a proven veteran, you are probably looking for ways to improve your bottom line. There are many ways to market and promote yourself and your product or service. Sometimes it is the tool that is the simplest, inexpensive and easy to use that is most often overlooked. Implementing good follow-up before and after a sale is the tool that will build trust and loyalty, grow your bottom line and keep i
Remember, your customers have many needs. Your challenge is do a better job to insure that they are the only business to satisfy the particular needs your business addresses. You do it by educating your clients on the full array of products and services you offer. Today’s marketplace is so competitive that you can ill-afford to miss a single opportunity to better serve your customers each and every time they meet you in person or call on the telephone. If you don’t take care of your customers, your competitors will.
If you can be more effective in educating your customers as to the wide array of products and services you offer, then when the need arises, they will acquire those products and services from you. It’s just that easy.
*******************************************************************
© 2006 Ray Adler, All rights reserved. You are free to use t
An expatriate, on international business travel most of the times, arrives on the British Air Way’s flight, rents a Toyota at Hertz, drives down-town to Hilton hotels and reaches the room, flips on to Sony TV and catches the glimpse of the same flashing signs of ‘Coca-Cola’ and ‘BMW’ etc. Then suddenly while watching the news on BBC a sense of disorientation sets in and they try to remember where they are Sydney, Singapore, Stockholm or Seattle? This has become a
If you can be more effective in educating your customers as to the wide array of products and services you offer, then when the need arises, they will acquire those products and services from you. It’s just that easy.
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© 2006 Ray Adler, All rights reserved. You are free to use this material in whole or in part in print, on a web site or in an email newsletter, as long as you include complete attribution, including live web site link. Please also notify me at ray@btitraining.com/tips.html where the material will appear.
The attribution should read: "By Ray Adler of Bank Training International, Inc.. Please visit Ray's Web site at http://www.btitraining.com/tips.html for additional articles and resources.”
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