ly be expensive. However the second headline actually gives a vibe that it's not work at all and that it's going to be fun and possibly even free information. The exclamation point is not hype in this instance because it is properly being used to convey the sentiment of the headline.

Always remember when writing any ad copy to avoid using the word learn and instead use discovery or discovery when possible. Just this small change will great boost your response rates.

This concept

You've most likely heard it said... "You must be willing to do the things others won't do in order to have the things others won't have." And it's true. After working with literally thousands of people either through one on one mentorship or in a group training or seminar environment, I know the reason most never do the things they should be doing to ensure their success.

It really comes down to the desire and adaptiveness of the individual. Desire by itself is great and it's very important, but unfortunately desire is overshadowed by the assumptive reasoning (or lack thereof depending on how you choose to look at it) that in order to reach wealth builing goals learning is involved and required. And people dislike learning. They tend to assume learning is going to be tough and simply not worth the effort when their is no guarantee of any success. People do not want to learn. They want everything handed to them.

So how do you reach these people? Simple. You remove their fear of learning and offer them the opportunity to discover. It's extremely important to understand the difference between the words learn and discover. For the average person to learn something means things like tough, hard, painful, struggle, failure, disappointment etc. However if you remove the word learn you also instantly take away the associated words as well.

Allowing a person to discover then changes the dynamic completely. The word discover to the average person means excitement, fun, interest, laughter, easy, simple, success. And it also allows people to more easily drop their guard and when this happens they are always easier to reach.

Take a look at these two headlines...

Learn the eight critical elements of success and how to apply them in your life.

Discover the eight critical elements of success and how to apply them in your life!

Now, the first headline gives off a vibe that it's going to require work and of course most likely be expensive. However the second headline actually gives a vibe that it's not work at all and that it's going to be fun and possibly even free information. The exclamation point is not hype in this instance because it is properly being used to convey the sentiment of the headline.

Always remember when writing any ad copy to avoid using the word learn and instead use discovery or discovery when possible. Just this small change will great boost your response rates.

This concept

ortant, but unfortunately desire is overshadowed by the assumptive reasoning (or lack thereof depending on how you choose to look at it) that in order to reach wealth builing goals learning is involved and required. And people dislike learning. They tend to assume learning is going to be tough and simply not worth the effort when their is no guarantee of any success. People do not want to learn. They want everything handed to them.

So how do you reach these people? Simple. You remove their fear of learning and offer them the opportunity to discover. It's extremely important to understand the difference between the words learn and discover. For the average person to learn something means things like tough, hard, painful, struggle, failure, disappointment etc. However if you remove the word learn you also instantly take away the associated words as well.

Allowing a person to discover then changes the dynamic completely. The word discover to the average person means excitement, fun, interest, laughter, easy, simple, success. And it also allows people to more easily drop their guard and when this happens they are always easier to reach.

Take a look at these two headlines...

Learn the eight critical elements of success and how to apply them in your life.

Discover the eight critical elements of success and how to apply them in your life!

Now, the first headline gives off a vibe that it's going to require work and of course most likely be expensive. However the second headline actually gives a vibe that it's not work at all and that it's going to be fun and possibly even free information. The exclamation point is not hype in this instance because it is properly being used to convey the sentiment of the headline.

Always remember when writing any ad copy to avoid using the word learn and instead use discovery or discovery when possible. Just this small change will great boost your response rates.

This concept

their fear of learning and offer them the opportunity to discover. It's extremely important to understand the difference between the words learn and discover. For the average person to learn something means things like tough, hard, painful, struggle, failure, disappointment etc. However if you remove the word learn you also instantly take away the associated words as well.

Allowing a person to discover then changes the dynamic completely. The word discover to the average person means excitement, fun, interest, laughter, easy, simple, success. And it also allows people to more easily drop their guard and when this happens they are always easier to reach.

Take a look at these two headlines...

Learn the eight critical elements of success and how to apply them in your life.

Discover the eight critical elements of success and how to apply them in your life!

Now, the first headline gives off a vibe that it's going to require work and of course most likely be expensive. However the second headline actually gives a vibe that it's not work at all and that it's going to be fun and possibly even free information. The exclamation point is not hype in this instance because it is properly being used to convey the sentiment of the headline.

Always remember when writing any ad copy to avoid using the word learn and instead use discovery or discovery when possible. Just this small change will great boost your response rates.

This concept

xcitement, fun, interest, laughter, easy, simple, success. And it also allows people to more easily drop their guard and when this happens they are always easier to reach.

Take a look at these two headlines...

Learn the eight critical elements of success and how to apply them in your life.

Discover the eight critical elements of success and how to apply them in your life!

Now, the first headline gives off a vibe that it's going to require work and of course most likely be expensive. However the second headline actually gives a vibe that it's not work at all and that it's going to be fun and possibly even free information. The exclamation point is not hype in this instance because it is properly being used to convey the sentiment of the headline.

Always remember when writing any ad copy to avoid using the word learn and instead use discovery or discovery when possible. Just this small change will great boost your response rates.

This concept

ly be expensive. However the second headline actually gives a vibe that it's not work at all and that it's going to be fun and possibly even free information. The exclamation point is not hype in this instance because it is properly being used to convey the sentiment of the headline.

Always remember when writing any ad copy to avoid using the word learn and instead use discovery or discovery when possible. Just this small change will great boost your response rates.

This concept works one on one as well as in a group or team environment. And it's actually much easier to pull off in a group environment because the energy is greater already and the enthusiasm tends to spread rather quickly.

The quickest way to create energy and enthusiasm in your team is to get them to have fun and teach them at the same time. But here's the key. They do not want to learn anything. It's always easier to trick them in to learning by presenting the lesson in such a way that they think they just stumbled upon it by accident. This happens because they didn't have their guard up and it allowed their mind to remain clear and open to suggestion. Think of it as a sponge. In order to get the sponge to absorb the things you want to teach, you must get the liquid to the sponge itself which means the sponge must first come out of its wrapper.