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Will You Add? - Sales Lessons from Simple-Speak
Every day I come across people who are unhappy because they are struggling to make ends meet, working like slaves, living paycheck to paycheck, in debt up to their eyeballs. I recognize them because I used to be in that situation. No longer though; I’m now part of the home-based business revolution.Why aren’t they? Because as I find out when I talk with them, they subscribe to many of the myths that surround business in general, and in particular the home business industr
Take the copier salesperson, who rushes to tell his customer about the new dual reversing copy feature that is revolutionizing the market. What? Or the textile rental salesperson that excitedly tells the customer that their garments are made with Fortrel. Huh? Or the radio ad
What would you do if you knew you couldn’t fail? What haven’t you done, because you were afraid you would fail? Failures are the halfway point between trying and success. If you don’t try, you won’t fail, if you don’t fail, have you really tried?Are you taking the easy way out, neither succeeding nor failing, playing it safe? Are you trying to squeeze your square peg into a round hole? Is your job your identity? What would you do if you lost your job? When asked wh
The waitress scurried away, returning a few seconds later with a bottle of ketchup, which she proudly placed square in the middle of the table. With her hands on her apron, she admired her job well done.
Puzzled, my brother and I looked at each other. Did anyone actually ask for ketchup? No. We hate ketchup with breakfast. Even the thought of ketchup with breakfast makes my brother sick. Yet, because the waitress liked ketchup, she thought we would like ketchup. So, we were stuck sitting there staring at a bottle of ketchup throughout the entire breakfast.
Like the waitress, salespeople often act with best intentions, but fail to realize that customers may not be as excited about their product as they are. Jumping the gun and acting as if everybody is as excited about one product or feature may leave you with just a blank, confused stare from your customer.
Take the copier salesperson, who rushes to tell his customer about the new dual reversing copy feature that is revolutionizing the market. What? Or the textile rental salesperson that excitedly tells the customer that their garments are made with Fortrel. Huh? Or the radio ad
To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value.Indoor LED displays broadcasts current information within the industry, site or relevant indoor area. These are simple to use, gives quick display and have long durability and high reliability, that’s why most industries are using these indoor LED displays for the
The waitress scurried away, returning a few seconds later with a bottle of ketchup, which she proudly placed square in the middle of the table. With her hands on her apron, she admired her job well done.
Puzzled, my brother and I looked at each other. Did anyone actually ask for ketchup? No. We hate ketchup with breakfast. Even the thought of ketchup with breakfast makes my brother sick. Yet, because the waitress liked ketchup, she thought we would like ketchup. So, we were stuck sitting there staring at a bottle of ketchup throughout the entire breakfast.
Like the waitress, salespeople often act with best intentions, but fail to realize that customers may not be as excited about their product as they are. Jumping the gun and acting as if everybody is as excited about one product or feature may leave you with just a blank, confused stare from your customer.
Take the copier salesperson, who rushes to tell his customer about the new dual reversing copy feature that is revolutionizing the market. What? Or the textile rental salesperson that excitedly tells the customer that their garments are made with Fortrel. Huh? Or the radio ad
If you run a small professional business like I do, the question of “How To Win New Business” is always at the top of your mind.You cannot grow and prosper as an Accountant, an Attorney, a Dentist, Consultant, Designer, Trainer or a Coach unless you consistently win new clients.This got me thinking about how you tempt prospective clients. How you get them interested in your services.When I was a small boy I lived in a house beside a river. It was quite natur
Like the waitress, salespeople often act with best intentions, but fail to realize that customers may not be as excited about their product as they are. Jumping the gun and acting as if everybody is as excited about one product or feature may leave you with just a blank, confused stare from your customer.
Take the copier salesperson, who rushes to tell his customer about the new dual reversing copy feature that is revolutionizing the market. What? Or the textile rental salesperson that excitedly tells the customer that their garments are made with Fortrel. Huh? Or the radio ad
Many companies don’t have a clear cut vision for their giving and haven't clearly defined what they want to get from it. They are simply giving to the same thing year after year and doing it the same old way. They are reading donation requests, answering calls about giving, sending out Sorry-But letters, upper management makes all decisions, cut checks, and never follow through. They aren't focused on accomplishing clear-cut results. So, the ‘same’ is just fine.Why is it
Like the waitress, salespeople often act with best intentions, but fail to realize that customers may not be as excited about their product as they are. Jumping the gun and acting as if everybody is as excited about one product or feature may leave you with just a blank, confused stare from your customer.
Take the copier salesperson, who rushes to tell his customer about the new dual reversing copy feature that is revolutionizing the market. What? Or the textile rental salesperson that excitedly tells the customer that their garments are made with Fortrel. Huh? Or the radio ad
When it comes to making more money and doing so more easily you may be making a big mistake. In fact, this mistake is so common you may never have noticed it has been costing you money and stressing you out.The common mistake so many of us make is to over focus on the money when we want more of it! The problem with obsessing over the financials is that we then lose touch with the magic of making money.Interestingly, money magic happens when we focus on creating val
Take the copier salesperson, who rushes to tell his customer about the new dual reversing copy feature that is revolutionizing the market. What? Or the textile rental salesperson that excitedly tells the customer that their garments are made with Fortrel. Huh? Or the radio advertising salesperson that calls with a special deal on getting an ad placed during a new show that the customer has never heard of.
My friend, take a step back and remember where your customers are coming from. They do not spend 40 hours a week thinking about your products like you do. They know what they know; you know what you know. Don’t assume it’s the same thing.
Behind every great product, every great feature, and every exciting change to your catalogue of goods lies something the customer actually does care about. It is up to you, not them, to figure out what it is and what that means for them.
Keep the excitement because it can sell products often more effectively than actual product knowledge. However, make sure that the excitement is easy to decipher. Don’t make your customers buy the Salesperson’s Dictionary of Jargon just to understand you. Change how you deliver that excitement; convert your product knowledge into simple-speak.
With simple-speak, the copier salesperson can excitedly tell their customer that they’d be happy to know about the dual reversing copy feature, since they spend so much time copying driver’s licenses. They ca
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