Will You Add? - Business

Public Relations for the Ice Cream Man
Recently during the Israeli-Hezbollah war we saw a nice Jewish Guy who was an ice cream man selling ice cream to the Israeli Troops on the Lebanon Border, now that man has a knack for business indeed. In fact he was later told to leave after he had sold out because the TV crews were showing him on the news in the middle of the war zone.Now that my friends is Public Relations and Publicity 101, but what can an ice cream man do for public relations in the United States? Well I suggest that join a neighborhood mobile watch program in their community. Why

s considering leaving the company so it was probably not a sensible investment! They don’t need a ?1000 inducement to improve her skills because they know that a few tip and hints that help her win one new piece of business pays for 5 years of training.

Spot the difference between our telemarketing prospects and the market research firm. Now I am not moaning just becaus

Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you’re spending $10,000 a month on advertising $5,000 is going straight down the tubes. That wastes $60,000 of your hard earned cash every year. Money you could spend on better, more focused marketing.Imagine if you could work out which half works and spend only on that half. The good news is you can. All will become clear in a little while.In the meantime let me explain

The saying goes, “pride come before a fall” and indeed, when it comes to sales and marketing skills for smaller businesses.

The people that most need to improve their sales skills are those who think they don’t. Sounds contrary but it is rare to come across someone in a small business that acknowledges their weaknesses in sales and marketing skills and goes out to address it.

We recently conducted some telemarketing for a client that really hit home on this point. The client was offering ?1000 funding to smaller business towards investment in the principals or directors. I need to repeat that sum in case you missed it: ONE THOUSAND POUNDS. Now sure, some contribution was required from the prospect company but we need to get clear, this was free money on offer. I thought we would have a tremendous response. As you might have guessed, most companies were either very sceptical or just did not see the value of investing in their major decision makers. I am humble enough to accept that it could have been the quality of my company’s telemarketing, but, take my word for it, we tried many different approaches and our telemarketers know a good few persuasive techniques!

Contrast this with my life partner who is a business development director in multinational market research firm. They send her on training courses for soft skills every 6 months or so. Moreover, they were virtually throwing a premium quality business coach at her, even thought she ADMITTED to that coach that she was considering leaving the company so it was probably not a sensible investment! They don’t need a ?1000 inducement to improve her skills because they know that a few tip and hints that help her win one new piece of business pays for 5 years of training.

Spot the difference between our telemarketing prospects and the market research firm. Now I am not moaning just because

The Shotgun and Your Business!
Using a shotgun to drive customers to your website, might be a bit over the top!What I’m talking about is the shot gun splatter approach to analyzing your market.I recently saw a video that demonstrated this technique to me and I found it very useful, but a little difficult to understand using the shot gun analogy.So here’s a way analyzing your market that I feel more comfortable with.Look at your target market as a commercial eco system. Everything is related and in some way reliant on each other in one way or another.For

ss it.

Spot the difference between our telemarketing prospects and the market research firm. Now I am not moaning just becaus

Retailers! Open Your Eyes To A Whole New World For The Holidays
At this time of year retailers all over the world look toward the Holiday Season to capture a major portion of their annual revenue. And although this can be a very prosperous time for the bottom line it can also be a very stressful period because in order to reap the additional profits more cash is required now in order to be able to procure more materials, more advertising and more seasonal help. Not being able to to do so can place the retailer in a financial squeeze which can easily become the catalyst responsible for stalled company growth and lower b

was free money on offer. I thought we would have a tremendous response. As you might have guessed, most companies were either very sceptical or just did not see the value of investing in their major decision makers. I am humble enough to accept that it could have been the quality of my company’s telemarketing, but, take my word for it, we tried many different approaches and our telemarketers know a good few persuasive techniques!

Spot the difference between our telemarketing prospects and the market research firm. Now I am not moaning just becaus

Start Up - The Power To Negotiate
Bringing together a start-up has many perils as is evidence by the large percentage that fail before they ever get to be a start-up. The facts about this increasingly important phenomenon in commerce tells many stories of failed friendships, broken marriages, lost opportunities and wondrous successes. Today’s installment comes from with all the worn and usual caveats of concealing the names because the tale is not done – so don’t burn your bridges – that is just yet. Don’t for a second think that my current venture of Changed Life Ltd is the sole sourc

our telemarketers know a good few persuasive techniques!

Spot the difference between our telemarketing prospects and the market research firm. Now I am not moaning just becaus

What if Illegal Aliens All Disappeared Tomorrow?
What if all the illegal aliens disappeared tomorrow? Many industries would be severely hut we would assume? If Illegal Aliens all disappeared tomorrow would there be anyone to work in the fast food restaurants? If Illegal Aliens all disappeared tomorrow would there be labor for the local carwash? If Illegal Aliens all disappeared tomorrow who would do all the new construction work? If Illegal Aliens all disappeared tomorrow who would pick the fruit and help in the harvesting of the crops? If Illegal Aliens all disappeared tomorrow would the rates of Tubercul

Spot the difference between our telemarketing prospects and the market research firm. Now I am not moaning just because one division of my company undertakes sales training and most of our prospects are smaller companies. I say this because improved sales and marketing skills for smaller businesses can really help them leverage their advantages over smaller firms. Having a small motivated workforce makes companies hungry and lean so clients get better value and a can-do attitude backed up with accountability.

I can already hear the legions of directors of small companies reading this who are moaning that they do not have the time, funds to invest or ability to implement the great ideas they may learn. Each of those excuses can be cured by investment in improved time management, delegation and borrowing to help grow the business.

In fact the problem is as much with luddite entrepreneurs as their archane decision-making abilities. So many business groups seem to accept the excuses their members make about not wanting to change successful formulae, IITWWHADI (it is the way we have always done it) or our customers would not stand for us using such new-fangled methods.

This government to its credit has created many schemes to help business and Business Link has some superb people and services to offer start-ups as much as to established ambitious concerns. Sure, there are many valid criticisms of red tape but smaller firms DO have many places they can turn to. But again, I have lost count of Business Link representatives and their equivalent that complain that they have the funds but can’t eas

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Glowsticks make a great fundraiser wherever kids hang out. Our swim team has made lots of money selling these.

Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:

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Will You Add? - Why Salespeople Need To Do More Than Practice Selling

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