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    Direct Mail Marketing in Political Campaigns
    Many Americans love their country and they love the cities they live in. Occasionally our citizens find things that disturb them in their local area and they wish to take action. Sometimes they find that they butt heads against the establishment and therefore they wish to run for local political office.Sometimes those that are within the establishment wish to change policy and they too will run for office. Incumbents like to stay in power and they will also run for office. With all these people running for office it can get quite competitive.This means that political campaigns need to think ahead and try to find alternative forms of advertising besides signs on the corner, bumper stickers, cable TV ads, radio and door-to-door precinct walking. May I suggest more direct mail marketing? Sure, most politicians running for local office will send out postcards, surveys a
    f ineffective or non- existent training gaps go far beyond lost sales. These additional financial costs include: rework, missed profits (smaller profits due to inefficiency), and misallocated resources (money spent trying to fix a gap could be better spent elsewhere). There’s also lost market share, lost potential word-of-mouth advertising from satisfied (or merely served) customers, and the list goes on.

    Understanding why Training is Important

    It bears repeating: training can no longer be viewed as a support system, like a good benefits program or a leading-edge technical infrastructure. In the skilled workforce of the 21st century, training is essential. It is the core engine of a company, because it supports the entire skilled workforce. And, frankly, there is no other way – whatsoever – for a company to comply with this paradigm shift than to understand that training is important. Or rather, that it’s essential.

    Not All Training is Create

    Still Selling By The Numbers?
    For years, sales managers and sales trainers have been saying that sales is a ‘numbers’ game. I can recall my first sales manager telling me over 35 years ago, “If you will see enough people, you will make enough sales.” First of all what’s enough sales? Second of all, how many is enough people? Thirdly, is this the best approach to take to prospect for new business? When I wrote Soft Sell in 1981, it was the result of trying to figure out what was the best approach. After years of doing what I was told and wasting lots of time and failing in the process I had an interesting revelation. This is why I hate clich?s and managers and sales trainers who quote them only because that is what they have heard for years.Back to my discovery. If you see enough ‘qualified’ people you will make enough sales. It isn’t just the number folks, it is focusing on prospects who qualify for
    Those that understand the importance of training absolutely know this to be a fact. It’s not a belief or an opinion, or a preference. It’s certainly not an attitude. It’s a cold hard fact: training is important.

    But there’s a strange problem here; and you probably know what it is, either directly or indirectly.

    Many people know that training is important – because, at one time or another, and in one form or another, we’ve all been valuably trained in something, or trained someone else to do something useful – yet this basic knowledge is not widely reflected in the world of work. It’s clear importance is not fully understood, and therefore, not fully exploited to make life easier and more profitable.

    Unraveling the Strange Problem: Changing Perceptions

    The core of this problem has to do with that important postmodern word: perception.

    For decades now – centuries, arguably – training has been seen as something that supports the workforce. This position stems largely from the perception that training is an extension of education. Since education has been traditionally viewed as a system of supporting human growth and development, workforce training has slid conveniently, some might say logically, into this existing groove of thinking.

    So why is this a problem of perception?

    Because in the modern workforce – and that of the foreseeable future – the idea that workforce training exists as a support system is dangerously outdated. The notion of support implies that something is important; but not necessarily vital, and certainly not essential. And it’s because of this view that in many workplaces, training is viewed as an enhancer; something valuable, yes, but ultimately optional. Something to invest in or focus upon if revenues support it, or if time permits it. But certainly nothing essential.

    This perception is utterly out of date!

    Training is no longer optional. It’s not an enhancer, a supporter, or a nice to have thing. In the 21st century, an organization’s capacity to effectively train its people is part of its ability to survive. And if that capacity isn’t there – or if it’s defective – then the organization itself will reveal that flaw in a number of destructive ways, including loss of bottom line profits.

    Why the Skilled Workforce Makes Training Essential

    It’s a misnomer to think that so-called skilled workers are those human beings who emerge from university or college and bring with them some kind of technical or practical acumen. That may have been true a few decades ago; but no longer, and never again.

    In today’s world, everyone is a skilled worker. From the receptionist with the high school education to the CFO with an MBA, the entire workforce has become a skilled landscape; and that means that there is arguably no position that isn’t in need of continuous training.

    Each member of a team, a unit, and a company can no longer be viewed as individual silos focusing on their singular task within a limited sphere of activities. Rather, today, each person is a part of a skilled workforce; and if there are gaps or lacks in any area, the entire workforce will suffer. And make no mistake: this suffering isn’t merely emotional or cultural (though that is a part of it). This suffering is financial.

    Training = Profit

    When there are gaps in the skilled workforce – gaps caused by lack of training – then, automatically, work become inefficient and money is lost.

    How much money is lost depends on the type of gap and how it manifests; but without doubt, regardless of whether a company sells flowers or microchips, a gap in the skilled workforce costs money.

    In the past, this gap was typically seen only in terms of sales, such as whether a lack of training caused a sale to be lost. Now, however, we know without any economic doubt that the costs of ineffective or non- existent training gaps go far beyond lost sales. These additional financial costs include: rework, missed profits (smaller profits due to inefficiency), and misallocated resources (money spent trying to fix a gap could be better spent elsewhere). There’s also lost market share, lost potential word-of-mouth advertising from satisfied (or merely served) customers, and the list goes on.

    Understanding why Training is Important

    It bears repeating: training can no longer be viewed as a support system, like a good benefits program or a leading-edge technical infrastructure. In the skilled workforce of the 21st century, training is essential. It is the core engine of a company, because it supports the entire skilled workforce. And, frankly, there is no other way – whatsoever – for a company to comply with this paradigm shift than to understand that training is important. Or rather, that it’s essential.

    Not All Training is Created

    Marketing Strategy - Spell Out Your Unique Value
    I attended a “Sales Focus” seminar a few years back in which the speaker asked this key question. “Why, based on all the competitive alternatives available to me, would I want to buy from you?” What a great question.Most of the participants in the room couldn’t come up with anything beyond – “We’ve only got experienced professionals on staff.”; “We use proven methodologies.”; “We’ve got a reputation in the marketplace for delivering value-added services.” or “We’re totally committed to our clients’ success.”To which the speaker replied, “Excuse me, but who’s not saying those things?”You must be able to clearly define what differentiates you from your competitors in the marketplace. If you’re not clear, how can you expect your clients and prospects to be clear? In essence, you might as well be saying, “Please buy from me what you might
    . This position stems largely from the perception that training is an extension of education. Since education has been traditionally viewed as a system of supporting human growth and development, workforce training has slid conveniently, some might say logically, into this existing groove of thinking.

    So why is this a problem of perception?

    Because in the modern workforce – and that of the foreseeable future – the idea that workforce training exists as a support system is dangerously outdated. The notion of support implies that something is important; but not necessarily vital, and certainly not essential. And it’s because of this view that in many workplaces, training is viewed as an enhancer; something valuable, yes, but ultimately optional. Something to invest in or focus upon if revenues support it, or if time permits it. But certainly nothing essential.

    This perception is utterly out of date!

    Training is no longer optional. It’s not an enhancer, a supporter, or a nice to have thing. In the 21st century, an organization’s capacity to effectively train its people is part of its ability to survive. And if that capacity isn’t there – or if it’s defective – then the organization itself will reveal that flaw in a number of destructive ways, including loss of bottom line profits.

    Why the Skilled Workforce Makes Training Essential

    It’s a misnomer to think that so-called skilled workers are those human beings who emerge from university or college and bring with them some kind of technical or practical acumen. That may have been true a few decades ago; but no longer, and never again.

    In today’s world, everyone is a skilled worker. From the receptionist with the high school education to the CFO with an MBA, the entire workforce has become a skilled landscape; and that means that there is arguably no position that isn’t in need of continuous training.

    Each member of a team, a unit, and a company can no longer be viewed as individual silos focusing on their singular task within a limited sphere of activities. Rather, today, each person is a part of a skilled workforce; and if there are gaps or lacks in any area, the entire workforce will suffer. And make no mistake: this suffering isn’t merely emotional or cultural (though that is a part of it). This suffering is financial.

    Training = Profit

    When there are gaps in the skilled workforce – gaps caused by lack of training – then, automatically, work become inefficient and money is lost.

    How much money is lost depends on the type of gap and how it manifests; but without doubt, regardless of whether a company sells flowers or microchips, a gap in the skilled workforce costs money.

    In the past, this gap was typically seen only in terms of sales, such as whether a lack of training caused a sale to be lost. Now, however, we know without any economic doubt that the costs of ineffective or non- existent training gaps go far beyond lost sales. These additional financial costs include: rework, missed profits (smaller profits due to inefficiency), and misallocated resources (money spent trying to fix a gap could be better spent elsewhere). There’s also lost market share, lost potential word-of-mouth advertising from satisfied (or merely served) customers, and the list goes on.

    Understanding why Training is Important

    It bears repeating: training can no longer be viewed as a support system, like a good benefits program or a leading-edge technical infrastructure. In the skilled workforce of the 21st century, training is essential. It is the core engine of a company, because it supports the entire skilled workforce. And, frankly, there is no other way – whatsoever – for a company to comply with this paradigm shift than to understand that training is important. Or rather, that it’s essential.

    Not All Training is Create

    Electronic Display Boards
    Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you. As a customer, Electronic display boards allow you to check your order and provide you the peace of mind that you are getting what you pay for.At airports, electronic display boards assist airports in providing you a constant update on flight information. Many banks of today post outdoor electronic displays to provide friendly information to the community. From community reminders, to time and weather information, their outdoor electronic display board keeps you informed.In theatres, electronic display boards can give you a preview of what you will see inside and once in the doo
    ot an enhancer, a supporter, or a nice to have thing. In the 21st century, an organization’s capacity to effectively train its people is part of its ability to survive. And if that capacity isn’t there – or if it’s defective – then the organization itself will reveal that flaw in a number of destructive ways, including loss of bottom line profits.

    Why the Skilled Workforce Makes Training Essential

    It’s a misnomer to think that so-called skilled workers are those human beings who emerge from university or college and bring with them some kind of technical or practical acumen. That may have been true a few decades ago; but no longer, and never again.

    In today’s world, everyone is a skilled worker. From the receptionist with the high school education to the CFO with an MBA, the entire workforce has become a skilled landscape; and that means that there is arguably no position that isn’t in need of continuous training.

    Each member of a team, a unit, and a company can no longer be viewed as individual silos focusing on their singular task within a limited sphere of activities. Rather, today, each person is a part of a skilled workforce; and if there are gaps or lacks in any area, the entire workforce will suffer. And make no mistake: this suffering isn’t merely emotional or cultural (though that is a part of it). This suffering is financial.

    Training = Profit

    When there are gaps in the skilled workforce – gaps caused by lack of training – then, automatically, work become inefficient and money is lost.

    How much money is lost depends on the type of gap and how it manifests; but without doubt, regardless of whether a company sells flowers or microchips, a gap in the skilled workforce costs money.

    In the past, this gap was typically seen only in terms of sales, such as whether a lack of training caused a sale to be lost. Now, however, we know without any economic doubt that the costs of ineffective or non- existent training gaps go far beyond lost sales. These additional financial costs include: rework, missed profits (smaller profits due to inefficiency), and misallocated resources (money spent trying to fix a gap could be better spent elsewhere). There’s also lost market share, lost potential word-of-mouth advertising from satisfied (or merely served) customers, and the list goes on.

    Understanding why Training is Important

    It bears repeating: training can no longer be viewed as a support system, like a good benefits program or a leading-edge technical infrastructure. In the skilled workforce of the 21st century, training is essential. It is the core engine of a company, because it supports the entire skilled workforce. And, frankly, there is no other way – whatsoever – for a company to comply with this paradigm shift than to understand that training is important. Or rather, that it’s essential.

    Not All Training is Create

    Who Doesn't Love Ya Baby?
    People leave their jobs because they are not happy.I saw recently a list of "General reasons why people decide to leave their jobs", and against each reason there was an action.Each action was something that, it was suggested, the manager could do to change the working environment. Something the manager could do to change the way the employee felt about their job and therefore allow them to stay.Why does the manager not understand that these actions were what he should be doing all the time?It is time that we realised the real influence of the manager.The manager is responsible for the performance of his team.The manager is responsible for finding and training new employees.The manager is the person who creates the environment at work that causes people to leave.The manager is responsible for the loss of experience when people l
    nit, and a company can no longer be viewed as individual silos focusing on their singular task within a limited sphere of activities. Rather, today, each person is a part of a skilled workforce; and if there are gaps or lacks in any area, the entire workforce will suffer. And make no mistake: this suffering isn’t merely emotional or cultural (though that is a part of it). This suffering is financial.

    Training = Profit

    When there are gaps in the skilled workforce – gaps caused by lack of training – then, automatically, work become inefficient and money is lost.

    How much money is lost depends on the type of gap and how it manifests; but without doubt, regardless of whether a company sells flowers or microchips, a gap in the skilled workforce costs money.

    In the past, this gap was typically seen only in terms of sales, such as whether a lack of training caused a sale to be lost. Now, however, we know without any economic doubt that the costs of ineffective or non- existent training gaps go far beyond lost sales. These additional financial costs include: rework, missed profits (smaller profits due to inefficiency), and misallocated resources (money spent trying to fix a gap could be better spent elsewhere). There’s also lost market share, lost potential word-of-mouth advertising from satisfied (or merely served) customers, and the list goes on.

    Understanding why Training is Important

    It bears repeating: training can no longer be viewed as a support system, like a good benefits program or a leading-edge technical infrastructure. In the skilled workforce of the 21st century, training is essential. It is the core engine of a company, because it supports the entire skilled workforce. And, frankly, there is no other way – whatsoever – for a company to comply with this paradigm shift than to understand that training is important. Or rather, that it’s essential.

    Not All Training is Create

    Intercultural Synergy in Mergers & Acquisitions
    Economic pressures developed within the framework of a global marketplace have led to unprecedented numbers of mergers and acquisitions over the past decade.The number of mergers and acquisitions involving US companies alone in 2004 reached 376 with an aggregate total paid of US$22.64 billion. In comparison, in 2003, the total amount paid was US$12.92 billion.However, statistics show that the failure rate of most mergers and acquisitions lies somewhere between 40-80%. If one were to define ‘failure’ as failure to increase shareholder value then statistics show these to be at the higher end of the scale at 83% (Cnnfn.com 1999). The facts highlight a worryingly poor success rate for international mergers and acquisitions. Why?Many business commentators are now acknowledging that failure does not have its roots simply in financial, monetary and legal issues but in l
    f ineffective or non- existent training gaps go far beyond lost sales. These additional financial costs include: rework, missed profits (smaller profits due to inefficiency), and misallocated resources (money spent trying to fix a gap could be better spent elsewhere). There’s also lost market share, lost potential word-of-mouth advertising from satisfied (or merely served) customers, and the list goes on.

    Understanding why Training is Important

    It bears repeating: training can no longer be viewed as a support system, like a good benefits program or a leading-edge technical infrastructure. In the skilled workforce of the 21st century, training is essential. It is the core engine of a company, because it supports the entire skilled workforce. And, frankly, there is no other way – whatsoever – for a company to comply with this paradigm shift than to understand that training is important. Or rather, that it’s essential.

    Not All Training is Created Equally

    A typical and rational concern here might be that not all types of workers require the same training. Actually, this is perfectly true, and not a concern; it’s just a basic fact of the new world of work.

    Absolutely: your sales team will not require the same training as your customer service people. While there might be elements that apply to both – negotiation skills and cultural awareness spring to mind – there is no need to envision a cookie-cutter approach to training. In fact, the old model of training – the one where static, one-size-fits-all training was rolled-out through a company from CEO to Intern is tragically (and again, dangerously) out of date. Successful training – the kind that retains profit and creates more profit – must reflect the needs of a particular team or function within a company.

    This may sound expensive; and in fact, one of the big reason that old- fashioned roll-out training has been relied upon is because it’s seemingly easy to administrate, and even easier to predict costs (as needlessly high as they may be).

    Yet as economists are clearly pointing out – without emotion, without bias, in the great way that economists point things out – this old- fashioned training approach is more expensive than the new, customized skilled workforce training. This is because focused training can be measured and tracked much more practically than generic company-wide training. Furthermore, this customization allows training to be tweaked and adjusted as business needs and market conditions require.

    A Final Word…

    Keep in mind that the key argument here isn’t that training is good. This isn’t pro-training boosterism; and it’s certainly not a lobbying effort on behalf of financially neglected Training and Development professionals across the globe. The perception that training is essential is sourced in the emergence of the most powerful, and possibly most dynamic, labor market concept in history: the skilled workforce.

    And the message that it’s telling us? Clear and simple: training is not an option.

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