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Will You Add? - The Sales Training Series: Know What You're Selling
People send money because they're in the habit of sending money by mail. Charity is habit forming; giving by mail is a special variety of this benign affliction. When he became involved in direct mail fund raising in the late 70s, he was told that only about one in four adult Americans were "mail responsive" - that is, susceptible to offers or appeals by mail. By the turn of the century, ac
When it comes to offering rebates and incentives, a company can end up losing money as opposed to generating more interest in their business or product if they do not find the correct and most successful offers to make available to their clients or potential customers. Rebates and incentives are traditionally a good approach, but it is important to make sure that they are accessibly and influ
You know your product, its features and its benefits. You have a well-rounded presentation that explains all of this, complete with visual aids. So why waste a prospect's time with chitchat? Shouldn't you launch straight into your presentation?
No, you shouldn't, and here's why. No matter how good it is, your generic presentation casts your product or service as a commodity, not as a solution to th
Businesses compete in the real world with core competency. The core competency can be, for instance, excellence in design and low cost manufacturing. The purpose of businesses is to satisfy customers. Businesses, with its number of functions and process flows, have to add value to the product in order to satisfy customers. The satisfaction of customers is attained by providing value for money
No, you shouldn't, and here's why. No matter how good it is, your generic presentation casts your product or service as a commodity, not as a solution to t
You know how you'll often get things done because someone else is counting on you? Somehow, when we make a commitment to someone else, it's easy to take action and follow through. Yet when left on our own, we tend to piddle around, get distracted, or fritter away our time.There are several hallmarks to building a healthy 6-figure business and I consider being in a master mind one
No, you shouldn't, and here's why. No matter how good it is, your generic presentation casts your product or service as a commodity, not as a solution to t
As an entrepreneur, solo-preneur, or business owner you are by position a leader. As a result, it only makes sense that you strive to improve your leadership skills and get the most out of life for everyone in your sphere. Here are 10 ways to improve your leadership skills:1. Have a clear vision of yourself, others, and the world.Who are you? What do you stand for? What is your l
No, you shouldn't, and here's why. No matter how good it is, your generic presentation casts your product or service as a commodity, not as a solution to t
Forming methods of ceramics are sometimes classified as wet or dry. Dry forming refers to pressing operations from dry or perhaps damp powders. Wet forming includes slip casting and plastic forming methods. For a review of industrial forming methods see Ceramics: Industrial Processing and Testing by John T. Jones and M. F. Berard, Iowa State University Press.Dry pressing requires
You think you have a cool product presentation? So does every competitor you've got.
When salespeople understand their cu
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