First, find out what they want. Simple enough, right? Here's how you find out: ASK. That's it. Ask. Now the tricky part is how you ask and what you ask. In our Monopolize Your Marketplace programs & seminars, we go into a lot of detail about how to conduct surveys and find out exactly what your customers want. We don't have time to go into that much detail, so I'll just give you some basics. Ask your current customers, past customers, and prospects who haven't become customers yet what they want in your kind of business. But don't just go ask them, "What do you look for in a printing company...or in a temporary personnel service...or in a hair salon? Or whatever your business is. Put some thought into it beforehand. Identify what some of the typical problems are when doing business in your industry. Figure out some things that you could do that customers might really like and

You can probably mentally validate this in your own personal buying habits. Have you ever gotten fed up with a company you do business with, gone to the yellow pages and called around looking for someone better, then frustrated and exhausted, meekly returned to the original culprit because of a perceived lack of better options? Of course you have. We all have. You know by now the reason for this is the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any better or worse or different than any of the others. There are a lot of different reasons for this probably the biggest is the dramatically increased number of choices that people have.

Back in the old days when you wanted to buy a Ford, where did you go? To the Ford dealership. Which Ford dealership? THE Ford dealership. Why? Because it was most likely the only one anywhere near your house. And when you got to the dealership, where specifically within the dealership did you go to find out information on the vehicle? That's right to the salesperson. And why did you go to the salesperson? Was it because you loved being `hammer-dunked' by them? Did you enjoy pain more then than you do now? Of course not. The reason you went to the dealership and then to the salesperson was because it was the only way you could find out any information about the vehicle. It was your only choice.

So what about now? Where do you go now? To one of the 17 Ford dealerships within a 50 mile radius of your house. Or if you're like most car buyers, you go to 4 or 5 of them. Let me take this a step further to show you how confidence gets eroded. If you've ever bought a car, you've experienced the hassle of finding the best deal. You look in the paper and see the model you want advertised for a really low price. When you get to the dealership you find out that it was a totally stripped down model and there was only one of them anyway and it was painted avocado green. But hey, they've got the one you wanted for only $12,000 more than the one in the ad. So next time you notice in the ad the really small print that says "only one available at this price." Won't fall for that trick again, will you? Well, now you're tired so you flip on the tube and wouldn't you know it, there's a commercial for a Ford dealership and they say that they've got the largest inventory of Fords in the state. So you make a mental note to go check that place out. You flip the channel and there's another commercial for a different Ford dealership and guess what? They're the largest volume Ford dealership in the city. Wow! How can that be true? As you're driving over to settle the issue of who's actually the largest, you hear an ad on the radio for a leasing company that says you'd be a fool to buy a car when leasing is so much cheaper...and they can handle all the details right over the phone. Then you see a billboard for vehix.com. Okay, I'll stop here. But you tell me, is this a realistic scenario or am I just making it up? Who do you have confidence in after trying to sort that mess out? The problem is that all the sellers are trying to trick buyers into coming into their showroom so they can pressure them into paying too much for something they didn't want. The buyer-seller relationship is totally adversarial or at best, apathetic.

Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

• Find out what they want

• Find out how to give it to them

• Learn to communicate what you do in a way that's believable and embraceable

  First, find out what they want. Simple enough, right? Here's how you find out: ASK. That's it. Ask. Now the tricky part is how you ask and what you ask. In our Monopolize Your Marketplace programs & seminars, we go into a lot of detail about how to conduct surveys and find out exactly what your customers want. We don't have time to go into that much detail, so I'll just give you some basics. Ask your current customers, past customers, and prospects who haven't become customers yet what they want in your kind of business. But don't just go ask them, "What do you look for in a printing company...or in a temporary personnel service...or in a hair salon? Or whatever your business is. Put some thought into it beforehand. Identify what some of the typical problems are when doing business in your industry. Figure out some things that you could do that customers might really like and a

  Incorporate Online
  Businesses can be incorporated online. Incorporation can be done filing papers and handing over the forms to the office of the Secretary of State where they will be incorporated. It can be done by the applicant or by a lawyer. If you chose to do it yourself, online medium offer a fairly easy way. There are intermediaries who will do if for you, but you must keep in mind that they are just service providers and don’t offer any legal advice.There are many of service providers on the Internet who provide incorporation services. The services include filing the papers, providing registered agents for those states where the business is to be incorporated, name checking and final delivery of the documents. The charges include state filing fees that vary from state to state and service and shipping charges. If the incorporation process has to be expedited, the charges are usually higher.Before filing online, you have to do a lot of homework either by yourself
  nal culprit because of a perceived lack of better options? Of course you have. We all have. You know by now the reason for this is the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any better or worse or different than any of the others. There are a lot of different reasons for this probably the biggest is the dramatically increased number of choices that people have.

  Back in the old days when you wanted to buy a Ford, where did you go? To the Ford dealership. Which Ford dealership? THE Ford dealership. Why? Because it was most likely the only one anywhere near your house. And when you got to the dealership, where specifically within the dealership did you go to find out information on the vehicle? That's right to the salesperson. And why did you go to the salesperson? Was it because you loved being `hammer-dunked' by them? Did you enjoy pain more then than you do now? Of course not. The reason you went to the dealership and then to the salesperson was because it was the only way you could find out any information about the vehicle. It was your only choice.

  So what about now? Where do you go now? To one of the 17 Ford dealerships within a 50 mile radius of your house. Or if you're like most car buyers, you go to 4 or 5 of them. Let me take this a step further to show you how confidence gets eroded. If you've ever bought a car, you've experienced the hassle of finding the best deal. You look in the paper and see the model you want advertised for a really low price. When you get to the dealership you find out that it was a totally stripped down model and there was only one of them anyway and it was painted avocado green. But hey, they've got the one you wanted for only $12,000 more than the one in the ad. So next time you notice in the ad the really small print that says "only one available at this price." Won't fall for that trick again, will you? Well, now you're tired so you flip on the tube and wouldn't you know it, there's a commercial for a Ford dealership and they say that they've got the largest inventory of Fords in the state. So you make a mental note to go check that place out. You flip the channel and there's another commercial for a different Ford dealership and guess what? They're the largest volume Ford dealership in the city. Wow! How can that be true? As you're driving over to settle the issue of who's actually the largest, you hear an ad on the radio for a leasing company that says you'd be a fool to buy a car when leasing is so much cheaper...and they can handle all the details right over the phone. Then you see a billboard for vehix.com. Okay, I'll stop here. But you tell me, is this a realistic scenario or am I just making it up? Who do you have confidence in after trying to sort that mess out? The problem is that all the sellers are trying to trick buyers into coming into their showroom so they can pressure them into paying too much for something they didn't want. The buyer-seller relationship is totally adversarial or at best, apathetic.

  Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

  • Find out what they want

  • Find out how to give it to them

  • Learn to communicate what you do in a way that's believable and embraceable

    First, find out what they want. Simple enough, right? Here's how you find out: ASK. That's it. Ask. Now the tricky part is how you ask and what you ask. In our Monopolize Your Marketplace programs & seminars, we go into a lot of detail about how to conduct surveys and find out exactly what your customers want. We don't have time to go into that much detail, so I'll just give you some basics. Ask your current customers, past customers, and prospects who haven't become customers yet what they want in your kind of business. But don't just go ask them, "What do you look for in a printing company...or in a temporary personnel service...or in a hair salon? Or whatever your business is. Put some thought into it beforehand. Identify what some of the typical problems are when doing business in your industry. Figure out some things that you could do that customers might really like and

    On The Road Again...Techniques For Increasing Productivity When You're Traveling
    In spite of all the talk about the romance of travel, if you’re frequently on the road for business, you know the story is often quite different! If you’re wandering around Europe with a significant other, missing a connection may only mean one less wonderful sightseeing opportunity in the city before you leave. If it happens on business travel, it often means chaos and lost opportunities. Through careful preparation, the loss can be minimized – and if you’re really clever, new opportunities created!Here are some tips you can use to hit the road with confidence. (If you’re lucky enough to have an assistant, let him/her do some of the organizing for you!)1. Start planning the trip as soon as possible. As soon as you get wind of an upcoming trip, begin collecting information in a file folder labeled with the date and event. (Don’t overlook that reservations and other info you need is easily and quickly available on the Internet!) Your trip folder can
    hat about now? Where do you go now? To one of the 17 Ford dealerships within a 50 mile radius of your house. Or if you're like most car buyers, you go to 4 or 5 of them. Let me take this a step further to show you how confidence gets eroded. If you've ever bought a car, you've experienced the hassle of finding the best deal. You look in the paper and see the model you want advertised for a really low price. When you get to the dealership you find out that it was a totally stripped down model and there was only one of them anyway and it was painted avocado green. But hey, they've got the one you wanted for only $12,000 more than the one in the ad. So next time you notice in the ad the really small print that says "only one available at this price." Won't fall for that trick again, will you? Well, now you're tired so you flip on the tube and wouldn't you know it, there's a commercial for a Ford dealership and they say that they've got the largest inventory of Fords in the state. So you make a mental note to go check that place out. You flip the channel and there's another commercial for a different Ford dealership and guess what? They're the largest volume Ford dealership in the city. Wow! How can that be true? As you're driving over to settle the issue of who's actually the largest, you hear an ad on the radio for a leasing company that says you'd be a fool to buy a car when leasing is so much cheaper...and they can handle all the details right over the phone. Then you see a billboard for vehix.com. Okay, I'll stop here. But you tell me, is this a realistic scenario or am I just making it up? Who do you have confidence in after trying to sort that mess out? The problem is that all the sellers are trying to trick buyers into coming into their showroom so they can pressure them into paying too much for something they didn't want. The buyer-seller relationship is totally adversarial or at best, apathetic.

    Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

    • Find out what they want

    • Find out how to give it to them

    • Learn to communicate what you do in a way that's believable and embraceable

      First, find out what they want. Simple enough, right? Here's how you find out: ASK. That's it. Ask. Now the tricky part is how you ask and what you ask. In our Monopolize Your Marketplace programs & seminars, we go into a lot of detail about how to conduct surveys and find out exactly what your customers want. We don't have time to go into that much detail, so I'll just give you some basics. Ask your current customers, past customers, and prospects who haven't become customers yet what they want in your kind of business. But don't just go ask them, "What do you look for in a printing company...or in a temporary personnel service...or in a hair salon? Or whatever your business is. Put some thought into it beforehand. Identify what some of the typical problems are when doing business in your industry. Figure out some things that you could do that customers might really like and

      Martial Arts Marketing & Advertising
      Are your referrals getting a little stale?A Referral Contest or Rewards can be a great way to kick start your referrals and create some excitement in your school.Sometimes students need an incentive to refer someone, we're all different and get excited by different things. Giving your students an incentive creates a Win Win opportunity, you get a new student and they receive a gift.Music Voucher Gift IdeaOffer your students a ?10 music voucher for every student they refer that enrolls into your school.1.Open the Music Voucher poster in marketing downloads section2. Insert the value of the music vouchers you are offering i.e. ?10 and your school name3. Print out posters to display or use as flyers and give out to all your students4. Tell your students about it in class – ask who would like some trial passes!5. Award gift vouchers in class so all your students can see (purchase vouchers from your local s
      the largest volume Ford dealership in the city. Wow! How can that be true? As you're driving over to settle the issue of who's actually the largest, you hear an ad on the radio for a leasing company that says you'd be a fool to buy a car when leasing is so much cheaper...and they can handle all the details right over the phone. Then you see a billboard for vehix.com. Okay, I'll stop here. But you tell me, is this a realistic scenario or am I just making it up? Who do you have confidence in after trying to sort that mess out? The problem is that all the sellers are trying to trick buyers into coming into their showroom so they can pressure them into paying too much for something they didn't want. The buyer-seller relationship is totally adversarial or at best, apathetic.

      Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

      • Find out what they want

      • Find out how to give it to them

      • Learn to communicate what you do in a way that's believable and embraceable

        First, find out what they want. Simple enough, right? Here's how you find out: ASK. That's it. Ask. Now the tricky part is how you ask and what you ask. In our Monopolize Your Marketplace programs & seminars, we go into a lot of detail about how to conduct surveys and find out exactly what your customers want. We don't have time to go into that much detail, so I'll just give you some basics. Ask your current customers, past customers, and prospects who haven't become customers yet what they want in your kind of business. But don't just go ask them, "What do you look for in a printing company...or in a temporary personnel service...or in a hair salon? Or whatever your business is. Put some thought into it beforehand. Identify what some of the typical problems are when doing business in your industry. Figure out some things that you could do that customers might really like and

        Important Communication Tips For Managers
        The following tips will help you communicate more effectively with your employees:1. Let employees know that having feelings is okay. Feelings are facts and need to be dealt with.2. Praise in public, criticize in private. Nothing improves a person’s behavior better than well-timed, sincere, and justified praise. Nothing builds resentment faster than being yelled at in front of others.3. Listen to employees and accept suggestions. It’s easier to give advice than to receive it, but you don’t learn much listening only to yourself.4. Pay as much attention to how you say something as to what you say. Begin the conversation with a positive comment and/or statement that shows you are empathizing with the individual. Be sure your face says the same thing as your words.5. Refrain from saying “should,” “ought,” and "don’t." When you give advice or directions do it directly and politely. “Please take this material to the front office.” It so
        if you want people to trust your business. Here they are stated in simple terms:

        • Find out what they want

        • Find out how to give it to them

        • Learn to communicate what you do in a way that's believable and embraceable

          First, find out what they want. Simple enough, right? Here's how you find out: ASK. That's it. Ask. Now the tricky part is how you ask and what you ask. In our Monopolize Your Marketplace programs & seminars, we go into a lot of detail about how to conduct surveys and find out exactly what your customers want. We don't have time to go into that much detail, so I'll just give you some basics. Ask your current customers, past customers, and prospects who haven't become customers yet what they want in your kind of business. But don't just go ask them, "What do you look for in a printing company...or in a temporary personnel service...or in a hair salon? Or whatever your business is. Put some thought into it beforehand. Identify what some of the typical problems are when doing business in your industry. Figure out some things that you could do that customers might really like and appreciate. Then when you go to talk to your customers, in addition to just asking them what they're looking for when doing business in your industry, you can bounce your ideas off them and validate whether or not the things you've identified as important or innovative are actually important or innovative. But here's the important thing: Don't neglect to ask. Don't assume you just already know. If you did know, you'd already have all the business, right? So just ASK!

          Second step to gaining confidence is to give the customer what they want. If you took the time to ask and you've figured out what they want, GIVE IT TO THEM. Does this sound familiar at all? What I'm describing here is your inside reality. I'm giving you the process in simple terms for crafting your inside reality so it reflects what your customers want. Here's a tip: In today's competitive marketplace, you've got to innovate and make your business better by a big margin. You can't just make your business 5% better or 10% better than the competition. It's not enough to generate the confidence people need to give you a try. You have to make your business 50% better or 100% better or 300% better than the other options. Here's why: if you don't, someone else will. You need to have a good inside reality if you want to engender confidence with your prospects and customers. It's a critical step.

          The third step to gaining confidence is the really tricky one and that's saying what you do is innovative in a way that is believable and embraceable. And what's that? It's your outside perception. You need to learn how to take your inside reality and communicate it in a way that breaks through the clutter of noise in the marketplace, bridges the confidence gap, and gains the confidence of your prospects.

          See how this stuff all works together? Have something good to say. Say it well. Say it often. Find out what they want. Give them what they want. Say it in a way that's believable. The inside reality. The outside perception. These concepts are all very simple to understand.