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  • Will You Add? - Be Yourself

    ISO 9001: A Brief Explanation on ISO 9001 Quality Procedure
    When our company intend to implement Quality Management System (ISO 9001:2000), we should prepare quality management system documentation that includes documented statement of quality policy and quality objectives, a quality manual, quality procedures and workplace references or work instructions to ensure the effective planning, operation, and control of company processes.In regard with quality procedure, it should be established, documented, implemented and maintained. The documented ISO 9001:2000 proce
    any won’t give you a laptop. Go buy one.”)

    • Kick Your Own Ass (“Ever have a bad day? Ever lost a sale you thought you had? Ever had someone say yes to you and three days later just evaporate? Wanna know what to do about it…? Kick your own ass. No one is going to hand you success…that’s something you have to do for yourself.”)

    The heart of Gitomer’s message is put your heart into your work…and if you don’t love what you sell, go sell something else

    Watch Your Attitude
    So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude. Stop to think, please, who is really more important, your customers, your chef or your own cost-saving ideas? True, you have to keep your chef happy but not if he refuses to cook what the customer wants and you, Mr. Restaurateur: what good is saving a few cents here or even a dollar there, if the customer never returns?No names here to protect the guilty, but if you recognize your- self,
    Here’s the thing... you still have to make every marketing and sales message all about the WIIFM* for your target audience. But it’s how you do this – the words you choose and your behavior – that makes the connection with the marketplace all about you.

    Let’s look at what the experts advise. By the way, while these tips sound bizarre -- they’re real nuggets, so stay with me:

    1. Be an authentic liar.

    2. Be your own valentine.

    3. Fight bull.

    Here’s how these successful experts connect with the marketplace – and you can too:

    Be an authentic liar. In his latest book, All Marketers Are Liars, Seth Godin explains “the power of telling authentic stories in a low-trust world.” Mildly unsettling at first, he makes the case that our buyers are actually the ones who are lying. To themselves. About why they want to buy from us.

    Successful marketers are just providing the stories that our buyers choose to believe. But here’s the rub: you have to really live the story you’re telling. The second a potential buyer smells anything less than complete dedication to what you’re selling, you “cross the line from fib to fraud.” It’s simply not good enough to have a good story. You have to live up to it as well. If you’re a cobbler with no shoes, why should your clients take your advice?

    Be a role model for what you sell, and nothing less. Then tell a good story about it, to buyers who want to believe.

    Be your own valentine. In his hot little book, Little Red Book of Selling, Jeffrey Gitomer takes a tough-love approach to helping us be the best version of ourselves we can be.

    My personal favorites are:

    • No Whining (“Don’t whine to me that the customer won’t return your call. Study voicemail. Don’t whine to me that your boss is a jerk. Get a new one. Don’t whine to me that your company won’t give you a laptop. Go buy one.”)

    • Kick Your Own Ass (“Ever have a bad day? Ever lost a sale you thought you had? Ever had someone say yes to you and three days later just evaporate? Wanna know what to do about it…? Kick your own ass. No one is going to hand you success…that’s something you have to do for yourself.”)

    The heart of Gitomer’s message is put your heart into your work…and if you don’t love what you sell, go sell something else.

    Time or Attendance
    Wondering about the title of this article, yes, its very much referred in the industry by Time and Attendance. Try taking it this way, is it the time spent more important or the attendance or both equally. At most places its both. Department heads gives equal weight to both time and attendance when processing your salary. However with the change of focus, its always the output that matters the most. Maybe thats reason why there are two different industry terms associated with employees depending upon the focus,
    ll.

    Here’s how these successful experts connect with the marketplace – and you can too:

    Be an authentic liar. In his latest book, All Marketers Are Liars, Seth Godin explains “the power of telling authentic stories in a low-trust world.” Mildly unsettling at first, he makes the case that our buyers are actually the ones who are lying. To themselves. About why they want to buy from us.

    Successful marketers are just providing the stories that our buyers choose to believe. But here’s the rub: you have to really live the story you’re telling. The second a potential buyer smells anything less than complete dedication to what you’re selling, you “cross the line from fib to fraud.” It’s simply not good enough to have a good story. You have to live up to it as well. If you’re a cobbler with no shoes, why should your clients take your advice?

    Be a role model for what you sell, and nothing less. Then tell a good story about it, to buyers who want to believe.

    Be your own valentine. In his hot little book, Little Red Book of Selling, Jeffrey Gitomer takes a tough-love approach to helping us be the best version of ourselves we can be.

    My personal favorites are:

    • No Whining (“Don’t whine to me that the customer won’t return your call. Study voicemail. Don’t whine to me that your boss is a jerk. Get a new one. Don’t whine to me that your company won’t give you a laptop. Go buy one.”)

    • Kick Your Own Ass (“Ever have a bad day? Ever lost a sale you thought you had? Ever had someone say yes to you and three days later just evaporate? Wanna know what to do about it…? Kick your own ass. No one is going to hand you success…that’s something you have to do for yourself.”)

    The heart of Gitomer’s message is put your heart into your work…and if you don’t love what you sell, go sell something else

    How PR Helps Fiercely Competitive Managers
    Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.Still, many realize they need more than that to win the long-range battle. Fact is, they need a public relations budget that can deliver results far beyond publicity tactics.The fierce and the smart know they need real behavior change among their most important outside audi
    ur buyers choose to believe. But here’s the rub: you have to really live the story you’re telling. The second a potential buyer smells anything less than complete dedication to what you’re selling, you “cross the line from fib to fraud.” It’s simply not good enough to have a good story. You have to live up to it as well. If you’re a cobbler with no shoes, why should your clients take your advice?

    Be a role model for what you sell, and nothing less. Then tell a good story about it, to buyers who want to believe.

    Be your own valentine. In his hot little book, Little Red Book of Selling, Jeffrey Gitomer takes a tough-love approach to helping us be the best version of ourselves we can be.

    My personal favorites are:

    • No Whining (“Don’t whine to me that the customer won’t return your call. Study voicemail. Don’t whine to me that your boss is a jerk. Get a new one. Don’t whine to me that your company won’t give you a laptop. Go buy one.”)

    • Kick Your Own Ass (“Ever have a bad day? Ever lost a sale you thought you had? Ever had someone say yes to you and three days later just evaporate? Wanna know what to do about it…? Kick your own ass. No one is going to hand you success…that’s something you have to do for yourself.”)

    The heart of Gitomer’s message is put your heart into your work…and if you don’t love what you sell, go sell something else

    Top Consultant Says Listening Problems Cost Restaurants Billions
    “And what would you like to drink?” the perky server asks.“I’ll have a Diet Coke, no ice, and a slice of lime, please.”About five minutes later, our drinks arrive.Mine has ice, and there’s no lime.I may as well take a sip anyway; I’m parched.Hey, that’s too sweet to be a Diet Coke. I’ll bet she gave me the regular brew.It’s amazing that a restaurant’s server can make three errors when handling a simple soft drink order, but it happens to me all the time.Before you
    tell a good story about it, to buyers who want to believe.

    Be your own valentine. In his hot little book, Little Red Book of Selling, Jeffrey Gitomer takes a tough-love approach to helping us be the best version of ourselves we can be.

    My personal favorites are:

    • No Whining (“Don’t whine to me that the customer won’t return your call. Study voicemail. Don’t whine to me that your boss is a jerk. Get a new one. Don’t whine to me that your company won’t give you a laptop. Go buy one.”)

    • Kick Your Own Ass (“Ever have a bad day? Ever lost a sale you thought you had? Ever had someone say yes to you and three days later just evaporate? Wanna know what to do about it…? Kick your own ass. No one is going to hand you success…that’s something you have to do for yourself.”)

    The heart of Gitomer’s message is put your heart into your work…and if you don’t love what you sell, go sell something else

    Advantages Offered by Reliable Sales Recruitment Services
    There are various online Sales Recruitment Services that can help business owners to quickly fill the job vacancies inside their companies. Considering the fact that the popularity, renown and credibility of a business are reflected by the professionalism and the value of its employees, a solid, well-trained business team can easily separate a company from the rest, making the difference when it matters the most.The sustained efforts of a reliable, well-trained business team behind a company, corroborated
    any won’t give you a laptop. Go buy one.”)

    • Kick Your Own Ass (“Ever have a bad day? Ever lost a sale you thought you had? Ever had someone say yes to you and three days later just evaporate? Wanna know what to do about it…? Kick your own ass. No one is going to hand you success…that’s something you have to do for yourself.”)

    The heart of Gitomer’s message is put your heart into your work…and if you don’t love what you sell, go sell something else. No amount of cleverly packaged marketing spin can camouflage a missing heart. Your clients will see right through it and won’t buy from you.

    Research shows that people buy professional services because of trust. In Gitomer’s words, “If they like you, and they believe you, and they trust you, and they have confidence in you…then they MAY buy from you.”

    Let your heart shine through in your words and actions. If you do, your clients will like, believe, trust, have confidence, and buy from you.

    Fight bull. In their recent book, Why Business People Speak Like Idiots: A Bullfighter's Guide, Brian Fugere, Chelsea Hardaway, and Jon Warshawsky give it to us straight. Stop using words that are meaningless, boring, indirect and obscure. Start communicating with your own voice, personality, and style.

    How many times have you sat through mind-numbing presentations, meaningless PowerPoint slides, or felt no connection with (no trust in?) the person trying to sell you on their idea, service or product?

    So stop. Just stop adding to the bull that piles up every day in business communications. Talk and write to your target audience person-to-person. Ask them simple questions that get to the heart of their wants and needs. Tell them that you’ve thought a lot about their situation and have some ideas that might help them. And do it without the crutch of slides, silly business-speak, or slick messaging.

    In other words, just be yourself.

    *WIIFM: What’s In It For Me?

    References

    Fugere, B., Hardaway, C., and Warshawsky, J. (2005). Why Business People Speak Like Idiots: A Bullfighter's Guide. New York: Free Press.

    Gitomer, J. (2004). The Little Red Book of Selling. Austin: Bard Press.

    Godin, S. (2005). All Marketers Are Liars. New York: Penguin.

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