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Will You Add? - Top 10 Secrets to Fully Embrace Sales and Exceed Your Goals Forever!
Quiz: Identify Your Dream Career that will benefit the client. Then ask yourself that questions again and once again answer it with how that will benefit them. The more benefits you can demonstrate or speak to with your prospects, the higher your chances of closing the sale.Do you ever feel you still don't know what you want to be when you grow up?If you're dissatisfied with your work but aren't sure what you'd like to do -- you just know what you're doing now isn't it -- you can find some clues to your dream career by looking at what you enjoy doing in your time off.Your answers to the following questions can help you start to identify the type of jobs you'd most likely enjoy:1. If you had an evening off, what would you rather do?a. Go to a party.b. Stay home and surf the Internet.c. Work on a hobby such as scrapbooking or model building.d. Go to a movie.2. Which section of the newspa 7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise: 8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURT Whiners Need Not Apply 1.- REMAIN VERY CLIENT FOCUSED! Not Company focused. Your clients are what is to be watched, monitored and known inside and out. Ask them questions about your service quality and listen by responding to their answers. They will continue to be your loyal client when they know you hear them and care.Sometime last summer I decided to host a pity party and invite all my friends. Well, not all my friends, exactly. Only those whose livelihoods might have, like mine, been suffering from the downward slide of the economy. To make the guest list, invitees would have to possess the ability to grumble, gripe, groan, fuss, snarl, scream, fret, rant and complain -- preferably all at the same time. I wanted world-class whiners at my party. Optimists need not apply.The idea for the party came about following several back-to-back conversations with different editors, all of whom relayed to me different versions of the same scenario: advertising sales are down, there are fewer magazi 2- IT'S ALL ABOUT ATTITUDE! Love your work and show your passion for what you do! Take the lead of Tony Robbins, Zig Ziglar and many others. Excitement sells! If you aren't thrilled with your product/service offering, why would anyone else be? Share your excitement! 3- GOAL SETTING KNOW-HOW IS KEY TO YOUR SUCCESS! Revenue targets should be identified regularly with daily/weekly action plans put in place to ensure goals are met. If you don't have your own goals, you will most assuredly become a part of someone else's. Wouldn't you rather be working on your own goals than someone else's? 4- QUALIFY PROSPECTS, IF IT SOUNDS TOO GOOD, IT PROBABLY IS! Ask questions to ensure there is a genuine need for what you are offering and that the prospect is not simply shopping and/or wasting your time. 5- KEEP YOUR EYE ON YOUR SALES PIPELINE (FOLLOW UP WITH PROSPECTS IS ESSENTIAL!) According to Bob Leduc, Sales and Marketing Expert, you can increase your sales by 50% or more if you regularly follow up with prospects. If you give up after the first contact, you will lose significant potential sales! Patience is the key here. Do not be so naive to think that your prospects will be able to decide to move forward with you upon your first meeting. The average "touches" needed in order to close a sale is 7. Therefore, come up with a consistently regular follow up plan that communicates with your prospects (and existing clients) regularly. This will build your place in their mind as the top for whatever you are offering, be it product or service. When they decide to buy the category you offer, the one who is top of mind will win. Position yourself to be the top of mind winner. 6- THINK "SO WHAT"! Don't focus on selling, rather spend time stimulating the customers' natural urge to buy. Many entrepreneurs and salespeople love their products and services so much, they don't take time to step back and think about the many reasons someone would want to do business with them. When you come up with your list of reasons, ask yourself, "so what?" And then answer the question with how that will benefit the client. Then ask yourself that questions again and once again answer it with how that will benefit them. The more benefits you can demonstrate or speak to with your prospects, the higher your chances of closing the sale. 7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise: 8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURTU A Guide to Successful Conference Planning IS KEY TO YOUR SUCCESS! Revenue targets should be identified regularly with daily/weekly action plans put in place to ensure goals are met. If you don't have your own goals, you will most assuredly become a part of someone else's. Wouldn't you rather be working on your own goals than someone else's?The term conference can be used to describe any meeting of people to ‘confer’ on a certain topic. Far removed from the stereotypical ‘year-end company conference’ which is just an excuse for the whole company to pull into a posh hotel and have a weekend long party, the planning and execution of a successful and effective conference takes a lot of time, discipline and commitment.Depending on the size of your project, successfully planning a conference includes the following:* Setting up of a Conference Planning Committee.* Accurate budget planning.* Selecting an appropriate conference venue..* Negotiating agreements and contracts with all the nece 4- QUALIFY PROSPECTS, IF IT SOUNDS TOO GOOD, IT PROBABLY IS! Ask questions to ensure there is a genuine need for what you are offering and that the prospect is not simply shopping and/or wasting your time. 5- KEEP YOUR EYE ON YOUR SALES PIPELINE (FOLLOW UP WITH PROSPECTS IS ESSENTIAL!) According to Bob Leduc, Sales and Marketing Expert, you can increase your sales by 50% or more if you regularly follow up with prospects. If you give up after the first contact, you will lose significant potential sales! Patience is the key here. Do not be so naive to think that your prospects will be able to decide to move forward with you upon your first meeting. The average "touches" needed in order to close a sale is 7. Therefore, come up with a consistently regular follow up plan that communicates with your prospects (and existing clients) regularly. This will build your place in their mind as the top for whatever you are offering, be it product or service. When they decide to buy the category you offer, the one who is top of mind will win. Position yourself to be the top of mind winner. 6- THINK "SO WHAT"! Don't focus on selling, rather spend time stimulating the customers' natural urge to buy. Many entrepreneurs and salespeople love their products and services so much, they don't take time to step back and think about the many reasons someone would want to do business with them. When you come up with your list of reasons, ask yourself, "so what?" And then answer the question with how that will benefit the client. Then ask yourself that questions again and once again answer it with how that will benefit them. The more benefits you can demonstrate or speak to with your prospects, the higher your chances of closing the sale. 7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise: 8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURT The Value Of A Brand ding to Bob Leduc, Sales and Marketing Expert, you can increase your sales by 50% or more if you regularly follow up with prospects. If you give up after the first contact, you will lose significant potential sales! Patience is the key here. Do not be so naive to think that your prospects will be able to decide to move forward with you upon your first meeting. The average "touches" needed in order to close a sale is 7. Therefore, come up with a consistently regular follow up plan that communicates with your prospects (and existing clients) regularly. This will build your place in their mind as the top for whatever you are offering, be it product or service. When they decide to buy the category you offer, the one who is top of mind will win. Position yourself to be the top of mind winner.Brand name of a product has certain value to a company. How do we value a brand and how does it affect the fair value of a common stock? There is no definite way of doing it since a brand is worth more to some than to other people.Brand is valued in the balance sheet under 'Intangible Assets' or 'Goodwill'.. Each company values their brand differently but they all agree that brand name has certain value.What is the best way to value a brand? Nobody knows for sure. One can only give his reasoning and then value the brand accordingly. Here, I will explore the possibility of valuing a brand based on asset value and based on the value of the common stock.Let's use 6- THINK "SO WHAT"! Don't focus on selling, rather spend time stimulating the customers' natural urge to buy. Many entrepreneurs and salespeople love their products and services so much, they don't take time to step back and think about the many reasons someone would want to do business with them. When you come up with your list of reasons, ask yourself, "so what?" And then answer the question with how that will benefit the client. Then ask yourself that questions again and once again answer it with how that will benefit them. The more benefits you can demonstrate or speak to with your prospects, the higher your chances of closing the sale. 7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise: 8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURT Loving Your Customers, Getting Your Customers to Love You top for whatever you are offering, be it product or service. When they decide to buy the category you offer, the one who is top of mind will win. Position yourself to be the top of mind winner.It may be awkward to openly acknowledge it, but every sale is a kind of seduction. As marketers, we make introductions, pursue courtships and hope for consummation – the sale.And as in any love affair, we know that reason plays a subordinate role to emotion. Logical arguments are insufficient – to win a portion of our prospects’ bank accounts, we must win their hearts first. Obviously, “love” is too strong a word for what we pursue. But make no mistake – without that basic appeal to the prospect’s inner harbor of feelings, whether it’s in a consumer or business-to-business pitch – you will not make any progress toward the bottom line.Here, then, are a few thoughts on 6- THINK "SO WHAT"! Don't focus on selling, rather spend time stimulating the customers' natural urge to buy. Many entrepreneurs and salespeople love their products and services so much, they don't take time to step back and think about the many reasons someone would want to do business with them. When you come up with your list of reasons, ask yourself, "so what?" And then answer the question with how that will benefit the client. Then ask yourself that questions again and once again answer it with how that will benefit them. The more benefits you can demonstrate or speak to with your prospects, the higher your chances of closing the sale. 7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise: 8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURT Evaluate Your Customer that will benefit the client. Then ask yourself that questions again and once again answer it with how that will benefit them. The more benefits you can demonstrate or speak to with your prospects, the higher your chances of closing the sale.When a customer walks into your office, don’t sell them the first product that comes to mind. Sit them down and evaluate their needs, than sell them the products that meet their needs.I once worked with a guy in the banking industry, who was one of the best at explaining the benefits and features of our products, the only problem was, he was spending so much of his time explaining, but never selling anything.He never sold anything because he never took the time to get to know what his customer’s needs were, therefore he was attempting to sell them things that they didn’t really need.Nobody will buy things that they don’t need.This is why it is so very i 7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise: 8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURTURE EXISTING CLIENTS! Align your business with your customers' goals. Remember it is key to WOW your existing and past clients regularly. This will take some creativity, but it is absolutely imperative to your success in sales. I had a client who outdid herself: She sat down and documented her top 25 clients and thought long and hard about each person in an attempt to capture something personal that she had learned about each (i.e. kids, favorite hobbies, sports, etc.) and she then went out and put together care packages for each of those top clients. I am sure you can figure out what happened... You guessed it! Many came back and either made another purchase and/OR sent referrals her way. You see, success in sales is not brain surgery. It actually falls into one main category: Relationships and making people feel important. Showing people that they matter! 9- SELECT YOUR CLIENTS CAREFULLY! Build long standing relationships with your clients who can help you as much as you help them. This may sound rather odd, but think about it. You know that as a sales professional or entrepreneur, it is up to you to continually broaden your sphere of influence, right? Well then, it follows that it would be most effective to form close bonds with those clients who will gladly refer additional business to you..... and to do business with those clients who will share a testimonial for your website or brochures....and to partner with in terms of events and the like which will be mutually beneficial. Instead of going after anyone, take the time to think about who you want to do business with. How old? What vocation? What special interests? Won't sales be much easier if you are seeking out and spending time with people you want to be around? Of course. 10- ENTER INTO A JOINT VENTURE WITH SOMEONE WHO SHARES YOUR IDEAL CLIENT! Share cost of a mailing and combine your lists-- to both win! Whether your sales is global or local, keep the idea of entering into joint ventures alive for you. The old saying, "two heads are better than one" has been around for thousands of years for good reason: The synergy of two can get much more done in a optimal way than one person could ever do. So, look around your next chamber meeting or networking event. Who serves a similar client to you? Then go and ask him/her how you can help him/her. It all starts with a smile and a good intentioned heart. You can d
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