Will You Add? - Business

When Marketing to The New Middle Aged - Stop and Listen to Your Heart
Sometimes statistics don’t tell the whole story. Sometimes over reliance on historical data can lead us in the wrong direction. When marketing to people in the new middle aged group (NMA), those in their fifties and sixties, sometimes we have to stop and listen to our hearts.NMA people rely heavily on their instincts, emotions and their faith. That’s what we marketers of products and services have to do when we are dealing with them. That’s what we should do when we are trying to sell them something. We have to try and anticipate what they want and how they feel and respond in an emotional appeal that they will relate to.Many of the NMA people rely on their faith to help them find their way. The

ou’re a realtor, you may offer a free one-hour live seminar or TeleSeminar titled "Ten Deadly Home Buying Mistakes To Avoid"

If you’re a beauty specialist, you may offer a free make-up session or a miniature sample from your product range

If you own a restaurant, you may offer a free drink with every main meal ordered

If you’re an author, you may offer an electronic version of the first chapter of your book for free

If you’re an interior decorator, you may offer a free demo on CD that shows how to decorate a house, step-by-step.

If you’re a dentist, you may offer a free 1000-word article called "Cheaper Ways To Maintain Your Teeth."

Get the picture? Some freebies may cost more to produce than others or take more time to deliver. The overall objective is to make sure that the freebie costs little or nothing to produce, an

There Is Big Money In A Fund Raising Auction
If you need to raise some sizable funds for your favorite organization or charity then a fund raising auction is one of your best choices. This article will expose you to some great ideas and strategies for your next fund raising auction event.So Many Earning AvenuesOne of the major reasons why a fund raising auction can be so profitable is because you can add so many other events to the fund raiser. You might have spaghetti dinner or chili feed and charge so much per plate. You could combine the fund raising auction with a bake sale or any number of great food ideas.Get the Auction Items EarlyThe main draw back with a fund raising auction is the time that it takes to gather all th

Here are three proven ways that will increase your sales:

1. Implement A Risk-Reversal Strategy

Before a prospect becomes a client, they want to be 100% sure that your product or service will work for them. They want to know that you will deliver on your promises. The prospect has never used your products and services before, so they may be a bit apprehensive. This is because they’re taking a risk (whether financial or emotional) to try your product or service.

You’ll multiply your sales by reversing that risk. How do you do this? By implementing a risk-reversal strategy. This is as simple as having an uncommon money-back guarantee. It’s a way of "putting your money where your mouth is." It gives the impression that you must have an outstanding product or service to be able to offer such a guarantee.

Sure, you’ll have clients that may take advantage of this strategy, but if you offer a good product or service then you have nothing to worry about! You’ll find that for every client that takes advantage of your guarantee, you’ll attract many, many more genuine clients just by offering the guarantee.

2. Showcase Your Testimonials

If you have a great service, then there’s no doubt you’ll receive testimonials from happy clients. Put those testimonials on all your marketing materials. When prospects see client testimonials, it puts them at ease because it’s proof that you deliver on your promises.

When you ask your clients for testimonials, make sure they specify how your service has helped them, and what their situation was like before they used your service. This will make the prospect that’s reading the testimonial to consider their own situation in relation to that client, and how your service can help them too.

You can showcase testimonials on your web site, on the walls of your office, in brochures, or you can even make a booklet of all testimonials you’ve gathered, and enclose the booklet with any brochures or sales letters you send out.

Before using a testimonial in your marketing efforts, ask for the client’s permission first. To increase believability and enhance credibility, ask the client if you can add their picture next to the testimonial, as well as their company name, job title and web site address or phone number next to their name at the bottom of the testimonial.

3. Give Something FREE

People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:

* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.

* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.

* To showcase your knowledge, skills and expertise in order to position yourself as an expert and attract more media exposure and more clients.

* To encourage referrals from your existing clients.

* To increase client retention rates.

Here are a few examples of valuable ethical bribes:

If you’re an accountant, you may offer a free special report titled "How To Stop An IRS Audit"

If you’re a consultant, you may offer a free newsletter or free half-hour clinic

If you’re a realtor, you may offer a free one-hour live seminar or TeleSeminar titled "Ten Deadly Home Buying Mistakes To Avoid"

If you’re a beauty specialist, you may offer a free make-up session or a miniature sample from your product range

If you own a restaurant, you may offer a free drink with every main meal ordered

If you’re an author, you may offer an electronic version of the first chapter of your book for free

If you’re an interior decorator, you may offer a free demo on CD that shows how to decorate a house, step-by-step.

If you’re a dentist, you may offer a free 1000-word article called "Cheaper Ways To Maintain Your Teeth."

Get the picture? Some freebies may cost more to produce than others or take more time to deliver. The overall objective is to make sure that the freebie costs little or nothing to produce, and

When Good Companies Go Bad - Part 1 - The Beginning
The precise start is always difficult to pin down. Typically trouble is not recognized until slipping revenues and eroding profits span two or more calendar quarters. These are difficult problems and catch many managers unprepared to deal with the rapidly deteriorating situation. These problems are symptoms of many underlying problems. These underlying problems are often unrecognized or simply overlooked as the financial slide gets worse.What causes a good company to go bad? It can be anything or any combination of things that began the all too quick slide into financial trouble.Way posts on the journey include nervous bankers, demoralized employees, defection of competent players and strained r

that may take advantage of this strategy, but if you offer a good product or service then you have nothing to worry about! You’ll find that for every client that takes advantage of your guarantee, you’ll attract many, many more genuine clients just by offering the guarantee.