Will You Add? - Business

Feel the Fear and Do It Anyway
Yes, I'll admit that this isn't an original title. In fact, it's taken from one of my favorite books of the same name by Susan Jeffers. It's amazing how people react to fear. Fear causes some to play ostrich and hide their heads to avoid what's in front of them. Fear acts as a catalyst to others, and propels them into action. Fear causes a third set to be totally immobilized and u

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Simply approach a potential sales situation as if there is no doubt in your mind that whoever you are presenting your product to is completely interested in it and preparing to make a purchase.

Undoubtedly, they are at least considering it or they wouldn't be there in the first place. Your confidence, attitude, and demeanor all play an important role in convincing them to advance to the next step and commit to buying your product.

It's no trick, no devious tactic. It's just plain common sense. What y

Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Recent studies by the Custom Publishing Council and Publications Management show leading U.S. companies spendin

I saw something in town the other day that just really struck me as funny. Not only that, however, it really nailed home a strong lesson for me about how to make more money.

I was driving down main street past this old building. I don't know exactly what the building had been used for, possibly a warehouse or something along that line.

The thing that was funny about it, however, was the sign it had mounted on the front. It was a sign that had been there for some time, but I'd never really noticed what it said before.

Turned out, it was a "for sale" sign.

Now think about that. This was a permanently mounted, bolted to the wall, unchangeable "for sale" sign.

Yes, the salesman entrusted to sell this particular building is SO confident in his sales ability that he felt the need to spend $150- $200 on a PERMANENT "for sale" sign!

Doesn't that strike you as funny? I mean, where is the logic in this move? Who would put up a permanent "for sale" sign on something?

Someone planning on taking years to get the job done, that's who. Someone assuming no one really wants what he has to offer.

Huh-uh. Wrong. Totally backwards and self defeating attitude.

Don't assume there will be problems when you are marketing your product. Don't assume you'll have to talk people into making a purchase. Don't assume a long hard road.

Assume the sale!

Even a simple little thing like a permanent "for sale" sign can create a negative image in your potential customer's mind. It makes them wonder what is wrong. Why hasn't this place sold already? What are they hiding?

People feed on the self confidence of others. No one wants to buy from someone who seems unsure about what they are selling.

Speak, show, and exude confidence in your sales approach. Whether in your sales copy or just an email message to a potential client, assume they are interested in and WILL buy what it is you are offering them.

Now, this is not to say that you need to be overbearing, pushy, or rude. Those are all negative factors as well.

Simply approach a potential sales situation as if there is no doubt in your mind that whoever you are presenting your product to is completely interested in it and preparing to make a purchase.

It's no trick, no devious tactic. It's just plain common sense. What y

Retail Packaging Tip -- How Stick Pack Pouches Are Sticking Profits Into The Beverage Industry
For years, European and Asian manufacturers have been using stick packs with much success. However, it has only been in recent years that North American makers of consumer goods have begun to accept them as a viable packaging option.There is no question that the consumer market is saturated with competition on all levels, and it is becoming increasingly difficult for manufacture

aid before.

Turned out, it was a "for sale" sign.

Now think about that. This was a permanently mounted, bolted to the wall, unchangeable "for sale" sign.

Yes, the salesman entrusted to sell this particular building is SO confident in his sales ability that he felt the need to spend $150- $200 on a PERMANENT "for sale" sign!

Doesn't that strike you as funny? I mean, where is the logic in this move? Who would put up a permanent "for sale" sign on something?

Someone planning on taking years to get the job done, that's who. Someone assuming no one really wants what he has to offer.

Huh-uh. Wrong. Totally backwards and self defeating attitude.

Don't assume there will be problems when you are marketing your product. Don't assume you'll have to talk people into making a purchase. Don't assume a long hard road.

Assume the sale!

People feed on the self confidence of others. No one wants to buy from someone who seems unsure about what they are selling.

Now, this is not to say that you need to be overbearing, pushy, or rude. Those are all negative factors as well.

Simply approach a potential sales situation as if there is no doubt in your mind that whoever you are presenting your product to is completely interested in it and preparing to make a purchase.

It's no trick, no devious tactic. It's just plain common sense. What y

I Love This Place!
There are two questions I’m often asked: “What makes a great company?” And, “What makes a company a great place to work?”After 23 years, my answer’s still the same. Great people. I’m talking about the ones at the bottom, in the middle, and those at the top. In all departments. Everyone.But it’s up to the leader—the entrepreneur, owner of the business, presiden

to get the job done, that's who. Someone assuming no one really wants what he has to offer.

Huh-uh. Wrong. Totally backwards and self defeating attitude.

Don't assume there will be problems when you are marketing your product. Don't assume you'll have to talk people into making a purchase. Don't assume a long hard road.

Assume the sale!

People feed on the self confidence of others. No one wants to buy from someone who seems unsure about what they are selling.

Now, this is not to say that you need to be overbearing, pushy, or rude. Those are all negative factors as well.

Simply approach a potential sales situation as if there is no doubt in your mind that whoever you are presenting your product to is completely interested in it and preparing to make a purchase.

It's no trick, no devious tactic. It's just plain common sense. What y

Are You In A Groove Or A Rut?
Ruts: the routines in our work and lives that have become uninteresting and bothersome.Everyone has a favorite rut or two. They are comfortable, familiar and undemanding. If you stay in them long enough you begin to equate them with who you are and buy in to the belief that remaining steadfastly in them is all you can expect out of life.Ruts are furrows, gullies

hy hasn't this place sold already? What are they hiding?

People feed on the self confidence of others. No one wants to buy from someone who seems unsure about what they are selling.

Now, this is not to say that you need to be overbearing, pushy, or rude. Those are all negative factors as well.

Simply approach a potential sales situation as if there is no doubt in your mind that whoever you are presenting your product to is completely interested in it and preparing to make a purchase.

It's no trick, no devious tactic. It's just plain common sense. What y

A Few Important Business Mistakes to Avoid
In a competitive marketplace every decision trickles down to the bottom line. Of course, no one is perfect, we've all committed ourselves to decisions we later regretted. Unfortunately, once the ball is out of the pitchers hand there is no turning back. However, bad decisions do provide us with significant learning experiences.If sales are slow you may be tempted to take on a ba

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Simply approach a potential sales situation as if there is no doubt in your mind that whoever you are presenting your product to is completely interested in it and preparing to make a purchase.

It's no trick, no devious tactic. It's just plain common sense. What you bring into the situation rubs off on those who are listening and influences their decision.

Now, one last important point. Going back to the permanent "for sale" sign. Like I said already, I know that sign had been there for some time, but I'd never really noticed what it said before.

This means that not only can the wrong attitude not help you make more sales, it can actually keep you from being considered in the first place!

Scary thought, huh?

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Will You Add? - Boost Buyer Confidence By Assuming The Sale

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