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Will You Add? - Sneaky Sales Tactics
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. With Internet's help, you can publish your newsletter online. You can reach hundreds of subcribers without costing any postage - it is called eZine publishing. Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000 with new ones being started every day. It's also interesting to note that for every new one that's started, some disappear just as quickly as they are started...lack of operating capital and marke
Sales Tactic #1
Know Your Enemy Better Than He Knows Himself
Most salespeople know something about their competition. The top few know their competitors as well or better than they know themselves. These top salespeople know the follow
In 1996 I owned a retail store that sold sports memorabilia and trading cards. In case you don’t remember, trading cards (sports related) were very popular at the time. In fact, people were taking money out of their stock trading accounts and purchasing trading cards for investment.Just about anyone could make money from trading cards. There were monthly price guides that gave values to the cards as if they were stocks. Some cards that were printed in the beginning of the year could be worth hundreds of dollars by the end of the year. Basically, one could operate a trading card business without utilizing much marketing methods at all. This is whe
If this weren't the case, it would be much cheaper for our corporations to just hire order takers or setup e-commerce websites to let people buy everything unassisted.
We often find ourselves in sales situations involving serious competition. To win the most business you are capable of in a competitive marketplace, you must know the right sales tactics to use at the right time.
So what do you do? Engage when you have clear superiority.
Sounds simple, but a lot of people ignore this one. When pursuing customers, you want to engage your competition only when you have the superior solution to win the battle with. Do this right, and you'll win most of your sales. And if everyone did this, there would be few or no fights.
However, not everyone does this.
And when they do, many do it poorly.
Sales Tactic #1
Know Your Enemy Better Than He Knows Himself
Most salespeople know something about their competition. The top few know their competitors as well or better than they know themselves. These top salespeople know the followi
In a virtual call center the organization's representatives are geographically dispersed, rather than situated at workstations in a building. Virtual call center employees may be situated in groups or in a number of smaller centers, or they work from their own homes. This is an attractive arrangement for many employees as the hours are often flexible and there are fewer liabilities.The virtual call center model saves housing and equipment costs and can lead to lower employee turnover rates that tend to be high for physical call centers, but in the end it turns out to beneficial to the organization. In companies whose business is highly seasonal, the vi
If this weren't the case, it would be much cheaper for our corporations to just hire order takers or setup e-commerce websites to let people buy everything unassisted.
We often find ourselves in sales situations involving serious competition. To win the most business you are capable of in a competitive marketplace, you must know the right sales tactics to use at the right time.
So what do you do? Engage when you have clear superiority.
Sounds simple, but a lot of people ignore this one. When pursuing customers, you want to engage your competition only when you have the superior solution to win the battle with. Do this right, and you'll win most of your sales. And if everyone did this, there would be few or no fights.
However, not everyone does this.
And when they do, many do it poorly.
Sales Tactic #1
Know Your Enemy Better Than He Knows Himself
Most salespeople know something about their competition. The top few know their competitors as well or better than they know themselves. These top salespeople know the follow
I’m just like you. I’ve put off making certain marketing decisions because I didn’t want to spend money. Sometimes that was a smart thing to do. But other times it just cost me money… and time… and I bet some future clients as well.What do I mean?For example – my recent changeover to an email service provider (ESP) to deliver NousNEWS, my monthly email newsletter. Not an earth-shattering decision on it’s own. But this one decision will save me hours of work and enable me to market my business more effectively. This will mean thousands of dollars in revenue to me over a 12-month period.Not only will I save time in future, but guess what? I
So what do you do? Engage when you have clear superiority.
Sounds simple, but a lot of people ignore this one. When pursuing customers, you want to engage your competition only when you have the superior solution to win the battle with. Do this right, and you'll win most of your sales. And if everyone did this, there would be few or no fights.
However, not everyone does this.
And when they do, many do it poorly.
Sales Tactic #1
Know Your Enemy Better Than He Knows Himself
Most salespeople know something about their competition. The top few know their competitors as well or better than they know themselves. These top salespeople know the follow
In the Defence industry, Risk Management is paramount. Most Defence companies have a whole department dedicated to it. No bid or project can start without a Risk Management Review and no bid will be accepted by a potential customer without the inclusion of a Risk Management Plan.Risk Management is an ongoing process - it's "cradle to grave", starting on receipt of an invitation to tender, covering the bid period, the life of the project up to delivery then on through subsequent support phases.The process, following distribution of an invitation to tender, will be that the allocated Risk Manager calls a meeting of all the department heads or th
However, not everyone does this.
And when they do, many do it poorly.
Sales Tactic #1
Know Your Enemy Better Than He Knows Himself
Most salespeople know something about their competition. The top few know their competitors as well or better than they know themselves. These top salespeople know the follow
One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you're trying to sell them something? However, there are free or inexpensive techniques for gaining business-building, positive exposure through a number of channels that may not be occurring to you or that you may not be taking full advantage of.1. Send out a press release to the media when your business opens, expands, diversifies, invents something or innovates a process, partners with another business or organization, hires, takes a position on an non-divisive issue, or sponsors an event or a worthy cause.2. Sug
Sales Tactic #1
Know Your Enemy Better Than He Knows Himself
Most salespeople know something about their competition. The top few know their competitors as well or better than they know themselves. These top salespeople know the following important things about their competitors:
- Their product & company strengths.
- Their product & company weaknesses.
- Which buyers they are likely to win with.
- Which buyers they are vulnerable to lose with.
- Who their flagship customers are.
- Who their customers from hell are.
- Sales tactics that they commonly use.
When you know these things as new prospects come up, you'll be in position to quickly decide "should I pursue this piece of business?" Pursuing the right business and avoiding the wrong business is one of the simplest ways to be highly successful in sales. This is not always easy to do though because we often have pressures from our peers and those we work for to pursue any and every lead with pulse. Do what you know is right, and watch your close ratio increase.
Oh, and how do you find these things out about your competiton? Spy on them. No, I don't mean break into their office in the middle of the night. Spying is easy with the internet and a telephone.
Simply use the web (and other publicly available info sources such as an annual report) to find out th
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