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  • Will You Add? - Sales Trap - We Love to Talk, But Need to Listen

    The Top Ten Ways to Jump Start Your Career
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    at they want to achieve, and what their concerns are.

    Problem #2 - When we're talking we're not listening.
    It's

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    My research has clearly shown that, when it comes to selling, the part we're most comfortable with is talking about what we do - explaining our services and how we can help the client.

    So what do you think happens in most sales encounters? That's right… we tell 'em what we do.

    Problem #1 - Clients don't really want to know what we do.
    Not to start with anyway. Usually they first want to know that they can trust us and that we comprehend their situation. They also want to understand 'how' we can help them. This is different to knowing exactly 'what' we do. To achieve this we need to look at what they want to achieve, and what their concerns are.

    Problem #2 - When we're talking we're not listening.
    It's

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    an help the client.

    So what do you think happens in most sales encounters? That's right… we tell 'em what we do.

    Problem #1 - Clients don't really want to know what we do.
    Not to start with anyway. Usually they first want to know that they can trust us and that we comprehend their situation. They also want to understand 'how' we can help them. This is different to knowing exactly 'what' we do. To achieve this we need to look at what they want to achieve, and what their concerns are.

    Problem #2 - When we're talking we're not listening.
    It's

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    - Clients don't really want to know what we do.
    Not to start with anyway. Usually they first want to know that they can trust us and that we comprehend their situation. They also want to understand 'how' we can help them. This is different to knowing exactly 'what' we do. To achieve this we need to look at what they want to achieve, and what their concerns are.

    Problem #2 - When we're talking we're not listening.
    It's

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    rehend their situation. They also want to understand 'how' we can help them. This is different to knowing exactly 'what' we do. To achieve this we need to look at what they want to achieve, and what their concerns are.

    Problem #2 - When we're talking we're not listening.
    It's

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    Law-enforcement agencies, especially police departments often get a bad rap and a bad reputation due to negative publicity or mistakes that might have been made in the field. Sometimes these stories get rather embellished and it is not the Police Department's fault. Sometimes perfectly honest police officers are made to look like the devil
    at they want to achieve, and what their concerns are.

    Problem #2 - When we're talking we're not listening.
    It's a fact. People can think many times faster than they talk. This means that when you're talking, your client can think about lots of other stuff (like their next appointment, or your unpolished shoes). So keep your client focused by getting them to do the talking.

    Control the sales encounter with questions. By using a structured questioning sequence you can move from initial exploratory questions to high-impact outcome oriented questions. When done properly this creates a harmonious exchange between the seller and the client. It's not a matter of interrogating the client, or forcing them to make a quick decision.

    As the s

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